by Azam Corry (844 Words)
Every ezine publisher is looking for ways grow their title's subscriber base. One free option is much under-used, yet done properly, brings continual results.
Registering at ezine directories is a simple way to recruit subscribers. You won't receive hundreds, or even tens of new sign-ups a day from most of these sites, but they shouldn't be ignored. Especially if you're operating on a budget.
The thing is, although you might not get many subscribers per day, your listing is permanent. If your publication appears at enough directories, over the course of a year it can mean hundreds, possibly thousands of new subscribers. All free.
In addition, many sites allow you to include your Web site URL. Those which use static, as opposed to dynamically generated pages (which aren't indexed by search engines), will improve your site's link popularity, and thus its search engine position.
Still, for it to be really worthwhile, you want to be able to list your ezine quickly and easily in as many directories as possible. The key to speed is preparation.
Before you go online, open a new text file. This wants to be a plain text file, not a Word document. In it write:
* Two versions of the title of your ezine or newsletter.
A short one at 50 characters or less (simply the name of the ezine). A longer title of up to 100 characters, incorporating several of your most important keywords.
* Three versions of your ezine description.
A full description of up 250 characters, another of up to 200 characters, and one of just 150 characters. Emphasize the benefits of subscribing, and use your most important keywords, adding more as space permits.
As some directories allow the use of HTML commands in the description field, you might want to prepare a duplicate of each using HTML formatting for added impact.
* A list of up to 15 keywords relevant to your publication.
These are words and short phrases you want searchers to find your ezine under. Again, different directories set different size limits. Some allow only 5 keywords, others, 6, 8, 10, 12, or 15. It's therefore essential when composing your list, that you order it in relation to keyword importance.
Start with your most important keyword, and work your way down, with the least relevant word or phrase last. Separate terms with commas, and aviod line breaks or carriage returns.
* The main URL of your Web site.
* The URL to your Ezine information/sign-up page.
* The URL to a sample issue (if you have one).
* The URL to ezine archives (if you have any).
* The email address used to subscribe.
* The email address used to unsubscribe.
* The approximate number of subscribers.
* Your full name
* Company/Organization name.
* A contact email address that may be published online.
* A private contact email address (not to be published).
No single directory will request all this information. But since you'll need different elements for different directories, it makes sense to keep all the details in one place.Below are 44 places you can list your ezine:
Open your new file to copy and paste the required information into each form. Get a multiple clipboard utility and you'll save even more time.
[I recommend shareware CopyPaste http://www.scriptsoftware.com . Besides many other useful features, it provides you with 100 clipboards which can be saved through restarts].
There you have it! Though it may take a while to prepare your information file, once done, you'll breeze through the submissions. I'm sure you'll agree, a few hours work is worth it to plug-in a never-ending, free subscriber feed!
© Azam Corry "Do it Better. Do it Faster. Do it Right!"
Online since 1998, Azam Corry Helps Newbies Develop a Winning
Web Marketing Strategy with Great Free Guides, Tools and Resources.
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You can reproduce this article free of charge anywhere you want, as long as you include the author information found at the end. Please do not make any substantial editorial changes without reviewing them with me prior to publication. Links within the article or resource box may not be altered, and must be 'clickable' on a web page or in an ebook.
Click here for a plain text version, formated to 65 characters per line for easy copy and paste straight into your ezine.