by Azam Corry
The many acronyms and abbreviations used in Internet marketing circles are often confusing to newcomers. Learn what they mean with this short glossary.
ASCII - American Standard Code for Information Interchange - A universally recognized set of digital codes that represent each of the letters, punctuation marks, and other symbols you can type on your computer.
B2B - Business to Business - Refers to trade between businesses rather than between businesses and consumers
B2C - Business to Consumer - Refers to businesses selling products or services to end-user consumers.
CGI - Common Gateway Interface - A way web servers pass information to and from application programs (to process forms for example).
CPA - Cost Per Action - Cost to an advertiser for each visitor that takes a specific action in response to an ad, such as requesting a free trial. Also describes a type of advertising.
CPC - Cost Per Click - Cost to an advertiser for each click on a promotional link. Also describes a type of advertising.
CPL - Cost Per Lead - Advertising expenditure required to obtain each new sales lead.
CPM - Cost Per Thousand - The amount charged per thousand impressions (showings) of an ad ("M" is the Roman numeral for 1000).
CPS - Cost Per Sale - Advertising expenditure divided by sales generated to determine the cost to make each sale.
CR - Conversion Rate/ Ratio - The percentage of respondents to an ad, or readers of a sales message that complete the action desired (usually making a purchase).
CRM - Customer Relationship Management - Improving interaction with customers with the aim of increasing customer satisfaction and loyalty.
CSS - Cascading Style Sheets - Used to globally define how elements in a Web page are displayed instead of relying on HTML code in the page.
CTR - Click-Through Rate/ Ratio - The percentage of website visitors or newsletter readers who click on a particular link.
FFA - Free-For-All Links - Web pages that allow anyone to add a link back to their own website.
PFI - Pay For Inclusion - Paying to have web pages included in a search engine's database and regularly updated.
PPA - Pay-Per-Action - Affiliate commissions where a set amount is paid for generating a specific action, such as taking a free trial or subscribing to an ezine. PPL, PPC and PPS are usually considered as PPA.
PPI - Pay Per Impression - Where an advertiser pays for each display (impression) of their advertisement (usually a banner).
PPL - Pay-Per-Lead - Where a commission is paid for each sales lead generated by an affiliate. A "lead" is usually defined as somebody who signs up for a free trial, or requests further information, etc.
PPC - Pay Per Click - Ad sales or affiliate commissions where a set amount is paid for each click on a promotional link.
PPCSE - Pay Per Click Search Engine - A search engine where the results are composed of advertisers who pay a fee for each click on their listing. The advertiser willing to pay the most is ranked highest.
PPS - Pay-Per-Sale - Where a commission is paid for each sale generated by an affiliate. The commission is usually a percentage of the sale, although sometimes it's a fixed amount.
ROI - Return on investment - How much profit is made after advertising and other costs have been subtracted. A measure of how successful a marketing campaign is in terms of the returns on money spent.
RON - Run Of Network - Where ads (usually CPM banners) are shown (rotated) across the pages of the entire network of sites owned by a company, or controlled by a particular advertising network.
ROS - Run Of Site - Where ads are rotated across the pages of a single site.
SE - Search Engine - A searchable database of pages on the Web. Different from an Index (like Yahoo) in that pages are not reviewed by a human editor before inclusion.
SEM - Search Engine Marketing - Similar to SEO (below), and sometimes used to emphasize that generating quality targeted traffic is of greater importance than simply obtaining high rankings. Can also include PPCSEs and other search engine advertising.
SEO - Search Engine Optimization - The process of optimizing web pages to achieve high rankings in the search results of a search engine.
SEP - Search Engine Positioning - Getting your page listed on the search engine results page. Similar to SEO.
SERP - Search Engine Results Page - The page of listings displayed upon completion of a search at a search engine.
SSI - Server Side Include - A way for a web server to include variable values and information from an external source into a web page as it is requested by the browser (like the Last Modified date, or page elements in seperate files).
USP - Unique Selling Proposition - The reason why somebody should buy from you and not your competition. The unique benefits that your products or services offer consumers.
Print this article out and refer to it whenever you're not quite sure what something stands for, and before you know it you'll be an old hand!
© 2003 Azam Corry "Do it Better. Do it Faster. Do it Right!"
Online since 1998, Azam Corry Helps Newbies Develop a Winning
Web Marketing Strategy with Great Free Guides, Tools and Resources.
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