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 Internet Marketing Strategy For Home Business Promotion
Thur 13th Apr.'00
Vote for Biz Bits here: http://www.NowSell.com/BBvote.html
In this issue (Part 1):
1. INTRODUCTION
==>7 Tips For Killer Headlines, Credit Card Fraud, Netscape 6,
Biz Bits Affiliate program.
2. PLACES TO VISIT
==>Places for you to visit.
3. CLASSIFIED ADS (6-10 ads per emailed edition only)
==>Subscribe to the quality ezines advertised here.
In this issue (Part 2):
1. VOTING BOOTH
==>This week's quick poll and last week's results.
2. TOOLS AT NOW SELL!
==>Useful tools to make your life easier from Now Sell!
3. FEATURE ARTICLE
==>"SERVICE SELLS!"
by Jennifer Johnson.
An INFO SECTION with subscription details is included at the end
of both parts.
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write the next best-selling eBook - even if you've never written
before! 'Make YOUR Knowledge SELL!' is the toolkit you need - the
ULTIMATE guide to making money from your own infoproduct.
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Hi,
I was ill for a few days earlier in the week, and as a result
haven't had time to 'get around' online as much as usual. Rather
than leaving you with a big empty space here, I've decided to
give you an additional article. Back to usual next week, God
willing.
<*>
7 Tips For Killer Headlines!
by "Wild Bill"
As with good ad copy, all successful headlines are written by
following and using specific formulas. Where do you get these
formulas you ask? I'll get to that in a moment. First you must
have the information you need to apply to these formulas. This
knowledge base is the result of passing information compiled and
researched from past advertising campaigns, and correctly
applying this information to the following formulas in future
headlines. This "passing of information" is a continual process,
passed on from campaign to campaign. Each time extracting what
you learned from the campaign before. If you fail to document
past successes and failures, you would be writing your headlines
on nothing more than a "trial and error" basis.
Since you as the reader and marketer can be from any one of a
million different business categories, I will list several
different possible formulas and hopefully finding the one that
applies to you. If you cannot find one that applies directly to
your business, they may still help in your "Headline Writing
Skills".
Although having a successful headline is 75% of your goal, you
still must have good copy to go with it. But today we are
focusing on the headline portion. If you don't have a killer
headline, your copy, no matter how good or bad, will never be
seen.
Headlines are used to get a direct response from your reader. You
are trying to invoke a "snake bite" like reaction. You either
grab them or you don't. In writing direct response Headlines you
are not trying to build a relationship or bond with your reader.
You want their attention no matter how much their brain is saying
to their eyes, "don't stop", you must beat the brain at it's own
game. You must say it that much louder and be that much more
convincing, "STOP", "LOOK AT ME"!
Ok, I'm going to give you some well known "eye stopping" headline
techniques.
1) Power Words
For a reference list of the best Power Words check
http://www.MakingProfit.com/powerwords.html
Power Words are your most important factor in writing Headlines.
Without "Power Words" and "Power Phrases" you have little chance
of headline survival.
2) Testimonials in Headlines:
"I was down to my last cent, but now I'm making $1000 a week"
"This is how I became a successful in Direct Marketing"
"I needed extra money, now I'm making more than I ever expected"
3) "Testing Your Reader"
Vanity and Superiority are strong marketing and sales tools.
Testing is but
one use of these universal qualities:
"Pass this test to qualify"
"Can you pass this Small Business Survival Test?"
"If you pass this test, your dreams can come true"
4) "One and Two Word Headlines are Attention Grabbers!"
Examples of one-worders:
MONEY
FREE
CASH
OPPORTUNITIES
HOMEWORKERS
EARN
SUCCESS
PROFITS
Examples of two-worders:
MONEY MAKERS
FREE SAMPLE
INSTANT CASH
UNLIMITED OPPORTUNITIES
HOME WORKERS WANTED
EARN MORE
SUCCEED NOW
INSTANT PROFITS
5) The "Don't Buy" Technique
This headline is effective because you are telling the reader
something
their eyes don't expect to see. Don't Buy?
"Don't waste your money, Read This Report First"
"Don't buy ......, until you have seen our prices"
"Don't spend money needlessly. Get The Facts First"
6) Speak to the Reader, not at the Reader
"I'll train you to be a success"
"If you follow my program, I'll help you to success"
"They thought I was crazy, after reading this, will you"
7) Specific Targeting
"Attention: Stay at home mothers"
"To Part-Time workers who want to supplement their income"
"Bread winners, coming up short lately? We can help you"
What I have shown you here are the top Headline Writing
Techniques, all of which have worked for me in the past. I didn't
give this word it's due credit above. Do you know the all time,
unbeatable, never-ending winner of headline grabbers? I'll bet
you do. Of course it's the Super Power Word "FREE". This one
Power Word is rightly known as the most powerful headline word
past, present and future.
Adios My Friend!
"Wild Bill" Montgomery
http://www.MakingProfit.com
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<<<<<<<<<<<<<<<<<<<<
<*>
Credit card company figures show that 90 per cent of consumers
are reimbursed when their cards are used fraudulently, while 75
per cent of online retailers have to eat the cost when they're
the victims of credit card fraud.
Read the full article, "Reducing Online Credit Card Fraud" for
some good tips and advice:
http://www.webdevelopersjournal.com/articles/card_fraud.html
<*>
The preview release of Netscape 6 is now available (Windows, Mac,
and Linux versions). Based on the open-source "Gecko" browser
engine, the new browser boasts improved performance in a smaller
download (5.5mb - half the size of Navigator 4.8). The new
browser also claims full standards compliance with XML, HTML 4,
CSS1, and W3C DOM Level 0 and 1.
Among the new features is a "sidebar" providing a custom place to
store common features and functions. Once stored, items appearing
in the sidebar are automatically updated whilst online.
Individual sites provide custom "tabs" for the sidebar; with
companies such as CNN, eBay and NYTimes.com providing
pre-configured tab selections. Individual sites can also add
their own tabs for linking in the sidebar.
Netscape 6 integrates E-Mail and Instant Messenging, either
within the sidebar or from the browser's task bar, allowing users
to send and receive messages or check their buddy list from
within the application.
The mail client features similar integration features, including
the ability to notify recipients if the sender of the E-Mail is
currently online, and supports multiple POP, IMAP, or SMTP
newsgroup accounts.
Other features include support for Java 2, integration with
Net2Phone (enabling users to make phone calls via their Internet
connection), and a new Auto Translate feature to instantly
examine translations of Web pages written in foreign languages.
http://home.netscape.com/download/previewrelease.html
<*>
Join the Biz Bits Affiliate program and earn advertising space
here in Biz Bits. You have your own online stats, and all you
need to do is advertise your unique referral URL in your
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*** GET 100 IMPRESSIONS FOR EACH NEW SUBSCRIBER YOU REFER! ***
<*>
Tell me what YOU think! Send your feedback, comments, what you
like, what you hate, etc., to me at: mailto:azam+nowsell.com
Keep at it!
TTFN
Azam
PS - Ken Evoy's done it again with his new free course on
creating your own infoproduct in as little as 10 days!
This intensive 5-Day email course can be obtained *FREE*
with a blank email sent to: mailto:timsinfo@sitesell.net
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Your Privacy:
I greatly value your trust in me. I will never, ever, under any
circumstances give or sell your email address to anyone. Period!
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"OUTSTANDING WORK. BREATHTAKING INFORMATION. PRACTICAL.
STREET-SMART.
Anyone doing business online better read and do what you say, or
start digging their cyber-grave." - Joe Vitale, author of
"There's A Customer Born Every Minute!" and "Hypnotic Writing"
Killer Copy Tactics multi-media online interactive course:
Click
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X PLACES TO VISIT X
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http://www.hotdiary.com/
Personal organizer and customizable portal tools for web sites.
Webmasters can design their own templates. FREE!
http://www.virtualfeedback.com/
Sellers of just about anything register to establish a positive
reputation through the feedback of buyers. Plus Auction Magic
software to create great-looking auction ads. FREE!
http://www.constantcontact.com/
Personalized notification services for customers that can be
offered from your ecommerce web site. FREE!
http://www.comitatusgroup.com/pr/index.htm/
Press release distribution service. FREE!
http://www.efuse.com/
Guide to planning, building and publishing a web site. Strong
NetObjects fusion bias, but lots of good info nevertheless. FREE!
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OK, that's it for part one! Below you'll find the INFO SECTION.
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Last Modified: 12:41, Monday November 29, 2004. Copyright © 1999-2008 NowSell.com. All rights reserved.
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