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Web Marketing Strategies For Home Business Promotion
Wed 19th Apr.'00
Vote for Biz Bits here: http://www.NowSell.com/BBvote.html
In this issue (Part 1):
1. INTRODUCTION
==>New stuff, Hacker caught, Amazon sued, Retailer wipeout,
Biz Bits Affiliate program.
2. PLACES TO VISIT
==>Places for you to visit.
3. CLASSIFIED ADS (6-10 ads per emailed edition only)
==>Subscribe to the quality ezines advertised here.
In this issue (Part 2):
1. VOTING BOOTH
==>This week's quick poll and last week's results.
2. TOOLS AT NOW SELL!
==>Useful tools to make your life easier from Now Sell!
3. FEATURE ARTICLE
==>"HOW TO OVERCOME THE 4 REASONS PEOPLE DON'T BUY FROM YOU"
By Bob Leduc.
An INFO SECTION with subscription details is included at the end
of both parts.
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"OUTSTANDING WORK. BREATHTAKING INFORMATION. PRACTICAL.
STREET-SMART.
Anyone doing business online better read and do what you say, or
start digging their cyber-grave." - Joe Vitale, author of
"There's A Customer Born Every Minute!" and "Hypnotic Writing"
Take the Killer Copy Tactics multi-media interactive course:
Click
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Hello!
Nice to see you again. Over the last few days I've been looking
at Biz Bits to see how I can add greater value for you. As a
result I hope to start a new section either next week, or the
week following. "TIPS BITS" as it's be called, will provide a
short tip or piece of information each week to make your life
online easier, or more productive.
Since most of Biz Bits is quite structured, I thought it would be
nice for this new section to be fairly freeform. Topics covered
might be anything from marketing strategies to common writing
errors, HTML tips to web site promotion.
To add an extra dimension, I've also decided to open the section
for you and other readers to make your own contributions as well.
I know many readers are particularly knowledgeable in certain
fields, or have valuable experiences they have learnt from that
could help other subscribers. Exchanging information of this kind
is good for all, plus you get free promotion for your effort.
If you have a useful tip that you feel other readers will benefit
from, send it in and I'll include it, along with your 3 line
signature file.
Start sending your tips, etc. to mailto:TipsBits+nowsell.com
<*>
Breaking News ... I was just about to send this out when I heard
that police in Canada have arrested a 15 year old boy in
connection with the denial of service attacks that froze major
web properties last month.
The boy has so far only been charged in relation to the attack on
the CNN web site. However, he is apparently the prime suspect for
the attacks on the other sites as well.
What do you think about that? Makes me feel DUMB!
I wonder what the 'professional' expert criminal hackers are
getting into that we don't even now about? More than CNN I bet!
<*>
Guess what ... Amazon are being sued for patent infringement
hahaha! Well, it made me laugh anyway! ;-)
Having sued Barnes and Noble last year for infringing on its
one-click ordering patent, and announcing its patent on affiliate
programs last month, it appears that Jeff Bezos and Amazon are
now getting a taste of their own medicine.
San Francisco-based InTouch Group filed a federal patent
infringement against Amazon who it accuses of ripping off it's
patent for delivering online music samples.
Joshua Kaplan, chairman and CEO of InTouch, said he was
unsuccessful in his attempts to strike a deal with Amazon in the
years before InTouch's music sample patent was granted. According
to Kaplan, he then sent polite personal letters last December to
about 30 Internet businesses that were allegedly infringing.
Those he was unable to work out license arrangements with he
sued.
Apparently, the detailed nature of the patents makes a ruling in
InTouch's favor quite likely. Says Kaplan "If we prevail with a
preliminary injunction, Amazon and the others will have to look
at a settlement and royalty payments to us, or they will be left
with no music samples on their sites. Barnes and Noble could go
to two-click, but we don't think there's any easy workaround for
them on this."
Amazon Sued Over Music Samples Patent
http://news.cnet.com/news/0-1007-200-1686876.html
<*>
Nearly 120 million of the estimated 300 million worldwide
Internet users have already made a purchase or transaction
online, with as many as one in four purchases made on impulse,
according to an Angus Reid Group study of 28,37 Internet users in
34 countries. The study found that the vast majority of shoppers
were very satisfied with their online experience and only a
minority voiced concerns about fraud and security issues.
However, According to the study, barely half of shoppers outside
the US and Canada use credit cards, compared with 75 percent in
North America. Cash on delivery and bank drafts are almost as
popular as instant credit card payments in Asia and Europe.
Forty percent of all Internet users, about 120 million people
worldwide, have made at least one purchase online, the study
found. More than half (54 percent) of all online transactions
were made in the US. The typical American online shopper made
seven purchases over the past three months for a total of $828,
compared to the global average of less than $500.
Three-quarters of Internet users around the world expect to spend
more online this year than last. The majority of online shoppers
planned their purchases and knew exactly where to find what they
were looking for, but 24 percent said they found a product by
chance in the course of a routine Internet session.
The goods most frequently purchased online included books (37
percent), computer equipment and software (21 percent), music or
music CDs (20 percent), and clothing (17 percent).
71 percent of global Internet users described themselves as "very
satisfied" with their last online transaction and another 22
percent were "somewhat satisfied." The majority (60 percent) of
global online purchasers cited convenience as their motivation
for using the Internet over traditional shopping methods.
<*>
If the recent happenings on the Nasdaq don't worry you (and they
shouldn't; we all knew the bubble would burst sometime), here's
something that might. According to Forrester Research, the
combination of weak financials, increasing competitive pressures,
and investor flight will drive most of today's dot-com retailers
out of business by 2001.
The Forrester report "The Demise of Dot Com Retailers" found that
in order to survive in the online retail battleground, firms will
need to redirect extravagant branding investments into three
categories of hard assets, defined by scale, service, and speed.
Forrester aren't alone in their predictions. Michael Fleisher,
president and CEO of the GartnerGroup, predicted at the group's
Spring Symposium/ITxpo that 95 to 98 percent of all dot com
companies will fail over the next 24 months. He also predicts a
resurgence to focus on "old economy concepts" like market share,
brand equity, distribution channels, financial control, and
operational integrity.
Full Article:
http://cyberatlas.com/markets/retailing/article/
<*>
Join the Biz Bits Affiliate program and earn advertising space
here in Biz Bits. You have your own online stats, and all you
need to do is advertise your unique referral URL in your
signature file, ezine, on your web site, or anywhere else that's
legal. Click to join now: http://www.nowsell.com/bb-aff.html
*** GET 100 IMPRESSIONS FOR EACH NEW SUBSCRIBER YOU REFER! ***
<*>
Tell me what YOU think! Send your feedback, comments, what you
like, what you hate, etc., to me at: mailto:azam+nowsell.com
Don't forget those tips!
TTFN
Azam
PS - Don't forget to download the "Stealth Marketing" ebook and
learn unique marketing techniques to explode your income.
You can get it FREE right now:
http://www.NowSell.com/downs/stealth.pdf.zip
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YOU *have* the knowledge to create your own infoproduct. YOU can
write the next best-selling eBook - even if you've never written
before! 'Make YOUR Knowledge SELL!' is the toolkit you need - the
ULTIMATE guide to making money from your own infoproduct.
LEARN HOW TO PULL IT OUT OF YOUR BRAIN, HOW TO PUBLISH IT, HOW TO
SELL IT ONLINE! Success GUARANTEED or 10 TIMES your money back!
Click Here NOW!
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http://www.phphelp.com/
Good starting place for novices that are familiar with HTML and
want to learn how to create dynamic web pages. FREE!
http://www.FreeURL.com/
Free URL redirection, web based email and plug in site tools.
Support Sub Domains, Directory, Path Forwarding, Cloaking. FREE!
http://www.Cofix.com/
Free web-based application for helping small-and medium-sized
businesses organize and track IT resources. Cofix are also soon
to offer SmartMarketplace where businesses can compare and buy IT
services. FREE!
http://www.fontpool.com/
Select via page samples and download zipped font packages to your
computer. FREE!
http://www.jvmarketer.com/
Joint venture marketing site of Greg Schliesmann who's now back
after a long absence. Lots of Internet marketing tips. FREE!
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OK, that's it for part one! Below you'll find the INFO SECTION.
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Biz Bits is Copyright © 1999-2000 Azam Corry. All Rights
Reserved. No part of Biz Bits may be reproduced in whole or in
part without written permission, though it may be freely
redistributed in its unedited form. All guest articles are
copyright their respective owners and reproduced with permission.
Biz Bits is an internationally registered weekly publication.
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April 2000
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5th pt1 - , 911 Virus, New Cash, $15 Domains,
5th pt2 - , Vote, Be Smart - Learn From Your Business Mistakes,
13th pt1 - , 7 Tips For Killer Headlines, Credit Card Fraud, Netscape 6,
13th pt2 - , Vote, Service Sells!,
20th pt1 - New stuff, Hacker caught, Amazon sued, Retailer wipeout,
20th pt2 - Vote, Reasons People Don't Buy From You,
26th pt1 - Reminder, Keyword density,
26th pt2 - Vote, Get The Fundamentals Right,
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