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 Web Marketing Strategies For Home Business Promotion
Wed 19th Apr.'00
WIN $10,000! http://www.nowsell.com/I-can-win.html
In this issue (Part 2):
1. VOTING BOOTH
==>This week's quick poll and last week's results.
2. TOOLS AT NOW SELL!
==>Useful tools to make your life easier from Now Sell!
3. FEATURE ARTICLE
==>"HOW TO OVERCOME THE 4 REASONS PEOPLE DON'T BUY FROM YOU"
By Bob Leduc.
Subscription details can be found at the end.
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FREE excerpts from Michael Campbell's ebook "Nothing But 'Net!"
Available NOW with an email to: mailto:nothingbutnet@autobots.net
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X VOTING BOOTH X
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This is the place where we take a quick poll for a snapshot of
the Biz Bits family's position on a given topic.
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This week:
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Do you get 30 or more email messages per day (including ezines,
lists, spam, etc.)?
YES! >>>> mailto:yes+nowsell.com
I usually get 30 or more email messages per day!
NO! >>>> mailto:no+nowsell.com
I don't get as many as 30 emails a day!
ERR? >>>> mailto:err+nowsell.com
I'm not sure... depends...
*** Add any additional comments in the body of your vote mail ***
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Share the wealth and forward a copy to your friends!
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Last week:
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Do you design and build your own web site(s) or do you get
someone to do it for you?
YES! >>>> 77%
I do it myself !
NO! >>>> 15%
I get someone to do it for me!
ERR? >>>> 8%
I'm not sure... depends... I don't have a web site?
[Azam: Nice to know we're a capable bunch!]
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Voter Feedback:
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YES!
I design my own web pages...started as a hobby after I visited a
friend's page and was intrigued....2 years later I can't get
enough! I've designed over 12 sites for myself and now do page
design as a business for others. An addictive habit!
Janell
http://www.jadesites.bizland.com
[Azam: A great way to start a business, Janell: doing something
you enjoy even when you're not getting paid for it.]
Hi Azam,
I have two web sites(stores) Both with similar content.
The first one http://members.xoom.com/KnitsAndBits is a
collaboration of myself and our oldest son, the computer
engineer. I do not know the first thing about html code, so I
tell Dean what I want and he puts it where it belongs. (He's done
a great job too!) We live in different cities, so everything is
done via e-mail. Isn't it great to have?
The second store is http://www.knitsbitsbylinda.bigstep.com
I'm on my own with this one. It's what I call "fill in the
blank". Bigstep makes it pretty easy for a non-techie like me to
build the pages.
Both site are "FREE". That's one of the best parts!!! I don't
expect to become rich. I am just having fun with what I love to
do.
Take care,
Linda
Linda Laubenthal-owner, KNITS & BITS by LINDA
http://members.xoom.com/KnitsAndBits
http://www.knitsbitsbylinda.bigstep.com
[Azam: Yes Linda, email *is* great to have. Mother and son
working together on a project like that is a nice way you're
taking advantage of it too. Good to hear you're enjoying
yourself!]
I did it myself, and am glad I did, though it has been a long and
painful process. My decision was made for me, because finding a
designer who was willing to listen to what we wanted was harder
than we thought! Paula Bright
WHAT THE HECK IS HIP HOP COUNTRY? Listen FREE now and find out!
http://www.crazedcowboys.com Ridiculous yet oddly endearing
newsletter: mailto:subsig+crazedcowboys.com
[Azam: Ah yes, Paula. The designer that has a burning desire to
show off his/her talents perhaps? Not having approached a
designer myself, I've never experienced this problem first-hand,
though I have often heard that this sometimes happens. However, I
suspect that designers who don't listen to their customers are
probably inexperienced (or poor!).]
I know how to build website, so I don't have to hire somebody and
pay him. Moreover, I can easily change something, if I know how
it was built. And (sorry for selfishness) I think I can build a
website better than many so called 'professional webdesigners',
that would bill me for putting every link :)
Lech Baczynski
Discover secrets of earning cash in the Net. Proven methods!
Go NOW -> http://www.kki.net.pl/~forssa/indexe.htm
[Azam: I agree that it's often easier to make minor changes to a
site yourself. It's also true that there are some promoting
themselves as web site designers, whose knowledge of web site
design extends to little more than the ability to use a HTML
editor like Macromedia's Dreamweaver.
However, there are many professional web site designers truly
worthy of the title. Designers like these often build elements
into a site that wouldn't occur to most of us. Effective use of
color and space are two examples that come to mind.
Most also have a level of technical expertise far beyond that of
the average 'Do-It-Yourselfer'. For example, I'm sure there
aren't many (myself included) that can design a database driven
site using PHP and MYSQL, whilst simultaneously making it search
engine friendly. Though there are definitely rogues out there, we
should be careful not to tarnish all with the same brush.]
NO!
I will like to receive more info about letting someone making a
website for me.
Thanks.
Jeritsa
mailto:jeritsa1+yahoo.com
[Azam: Pity you weren't more specific, Jeritsa. Perhaps a reader
could have assisted you.]
ERR?
Right now I am trying to think of a product that I can sell.
Believe this or not, when I sell somebody's product I feel like I
am still working for someone else. The only difference is I get
paid an hourly wage at work and on the internet, I get paid a
sales commission.
Val Fox
mailto:vixen+mail.willinet.net
[Azam: If that's the case Val, sell your own products!
Ken Evoy, author of MYSS! http://www.sitesell.com/info.html
($17, regarded as far-and-away the best book about selling on the
Internet) has a new course "Make Your Knowledge Sell" that will
train you to successfully write and sell your own ebooks, EVEN if
you think you can't write, and have nothing to write about.
Co-authored with Monique Harris, the undisputed queen of selling
ebooks online, the 1000+ page course costs just $55 and is
available from http://myks.sitesell.com/info.html
However, don't go and buy it. I've got a better solution for you.
Ken and Monique have also written a FREE mini-course on the same
topic. In it you will learn how to make and sell a short report
in just 10 days.
Now, here's what you do:
Send for the course via email from mailto:timsinfo@sitesell.net
Follow along, day-by-day, and upon completion you will have your
own short report for sale online. Assuming you sell each copy for
$10, as soon as you have sold 6 of your reports (within a week,
two at most), you will have $60 in hand.
Use this $60 to buy the full "Make Your Knowledge Sell" course
which will enable you to create a much larger ebook you can sell
for a substantial amount. Once you have reached this stage you
will never look back (I'm already working on one ebook, with
ideas for several others).
Note: For this to work you MUST follow and ACT on the steps
detailed in the free mini-course. If you simply read it through
without completing the actions outlined, you won't benefit.]
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Free search tool to find the best rates and service for YOU!
Call rates from as low as 4.9 cents!
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X TOOLS AT NOW SELL! X
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*** Promotion Tools ***
~~~~~~~~~~~~~~~~~~~~~~~
* Keyword Research Tool
* Meta Tag Maker
* Free Automatic Search Engine Submit
* Rapid Manual Search Engine Submit Tool
* Position Analyzer to check site rank in the SEs
* Link Generators
* Multi Search Tool
Visit Promotion: http://www.nowsell.com/BB/promotion.html
*** HTML Tools ***
~~~~~~~~~~~~~~~~~~
* Multiple Pop-up window code generator
* Multiple MouseOver image generator
* Frames code generator
* Simple CSS template
* 216 Web color palette and codes
* HTML Special character codes
* Useful cut & paste Javascript, and more
Visit HTML: http://www.nowsell.com/BB/html.html
*** Others ***
~~~~~~~~~~~~~~
* Free Business Consulting:
http://www.nowsell.com/BB/consult.html
* Listings of the best paid to surf, read email, etc. programs:
http://www.nowsell.com/surfcash.html
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X FEATURE ARTICLE X
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-------------------------------------------------------
HOW TO OVERCOME THE 4 REASONS PEOPLE DON'T BUY FROM YOU
-------------------------------------------------------
Copyright 2000 By Bob Leduc
Sales are produced by people. It doesn't matter if you're
selling lemonade to tourists or airplanes to governments.
Even on the Internet, every sale is the result of a live
person or group of people deciding to buy from you.
Unfortunately, many decide NOT to buy from you.
Would you like to increase the number of sales you get? It's
easier than you think. There are only 4 reasons why people
decide not to buy from you. Once you understand the
psychology behind each of them you can implement proven
strategies to neutralize their impact and get a higher
percentage of sales.
REASON #1: NO NEED
People in our modern society rarely buy something because
they need it. They buy something because they want it. When
prospective customers say, "I don't need your product" they
really mean, "I don't want it". How can you can avoid losing
these sales? Target your marketing. Promote your business
only among people likely to have a strong desire for the
benefits provided by your product or service.
EXAMPLE: A network marketer will lose money by advertising a
business opportunity in the local newspaper. Most readers
aren't interested in a business opportunity. Instead, she
can generate a lot of business by advertising in trade
magazines, newsletters or ezines read by opportunity
seekers.
REASON #2: NO MONEY
Consumers and businesses rarely avoid buying something
because they don't have (or can't get) the money needed to
make the purchase. They avoid buying what you offer because
they place a higher priority on spending money for something
else.
You can get these sales by making YOUR product or service
their priority. What is the most pressing problem you can
solve for prospects in your targeted market? Dramatize how
they'll feel when your product or service eliminates that
problem. Make it so important they'll move your offer to the
top of their priority list.
TIP: You can demonstrate a low cost for your product or
service by breaking down the price to its lowest time
increment. For example, "Enjoy all of this for less than 90
cent a day" (for something priced at $325 a year).
REASON #3: NO HURRY
Many people tend to procrastinate after they decide to buy
something. As time passes some will forget why your product
or service is so important. They'll be distracted by other
priorities and forget all about you. You'll lose the
business.
You can avoid losing sales because of "no hurry" by
rewarding customers for taking immediate action and
penalizing those who don't. For example, offer a special
discount price or a special bonus for ordering before a
deadline.
REASON #4: NO TRUST
Most people fear losing something they have more than they
desire gaining something they want. This fear causes many
people to avoid buying something they really want. They're
reluctant to buy because they might not get what they expect
from your product or service and they'll lose their money.
You have to remove this perceived risk to avoid losing
business because of "no trust". Here are 3 way I've found
effective for any business...
1. Eliminate the risk with an unconditional money back
guarantee.
2. Provide reassurance with testimonials from satisfied
customers.
3. Increase your credibility by allowing customers to
communicate directly with you. For example, give them your
direct phone number. You'll only get calls from serious
prospects who want the reassurance of dealing with a real
person.
There are only 4 reasons why people decide not to buy from
you. You can increase your sales and profits by
understanding the thinking behind each reason and
implementing proven strategies to neutralize their impact.
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc+aol.com Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
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*** HOW DO YOU SPELL ONLINE SUCCESS? E-X-P-E-R-I-E-N-C-E! ***
Why reinvent the wheel ... wasting time and money going it alone
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OK, that's it for part two! Below you'll find the INFO SECTION.
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Biz Bits is Copyright © 1999-2000 Azam Corry. All Rights
Reserved. No part of Biz Bits may be reproduced in whole or in
part without written permission, though it may be freely
redistributed in its unedited form. All guest articles are
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Biz Bits is an internationally registered weekly publication.
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