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Web Marketing Strategies For Home Business Promotion
Wed 26th Apr.'00
WIN $10,000! http://www.nowsell.com/I-can-win.html
In this issue (Part 2):
1. VOTING BOOTH
==>This week's quick poll and last week's results.
2. TOOLS AT NOW SELL!
==>Useful tools to make your life easier from Now Sell!
3. FEATURE ARTICLE
==>"Get The Fundamentals Right & Business Success Will Follow"
By Kevin Sinclair, CPA.
Subscription details can be found at the end.
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X VOTING BOOTH X
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This is the place where we take a quick poll for a snapshot of
the Biz Bits family's position on a given topic.
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This week:
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Spam is obviously a problem for us all. Do you ever report
spammers, or just delete the email?
YES! >>>> mailto:yes+nowsell.com
I report people that send me spam!
NO! >>>> mailto:no+nowsell.com
I just delete the spam I receive and don't report the sender!
ERR? >>>> mailto:err+nowsell.com
I'm not sure... depends...?
*** Add any additional comments in the body of your vote mail ***
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Do you find Biz Bits useful?
Share the wealth and forward a copy to your friends!
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Last week:
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Do you get 30 or more email messages per day (including ezines,
lists, spam, etc.)?
YES! >>>> 97%
I usually get 30 or more email messages per day!
NO! >>>> 3%
I don't get as many as 30 emails a day!
ERR? >>>> 0%
I'm not sure... depends...?
[Azam: Talk about email overload! And most of us get a lot more
than 30.]
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Voter Feedback:
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YES!
Hello Azam,
To answer your survey, yes I receive more than 30 emails a day.
Usually it turns around 50-60 and that is only through my 2 major
e-mail addresses! I won't event calculate the ones I have for
list groups!!!!
Some times I find it time consuming, but at the end I end up
learning a lot through these readings!! Especially Ezines....
Warmest Regards,
Johanne Alarie
mailto:composart+videotron.ca
[Azam: Hope Biz Bits is one of those you learn from, Johanne. :-)
I too find dealing with email time consuming. Unfortunately
however, because I am constantly trying out new ezines,
unsubscribing from others, deleting spam and setting up filters,
a good portion of this time is spent on email management as
opposed to actual reading!]
Hi Azam,
Yes I get about 600 a day, so thirty would be a nice number to
get.
Thanks for good email filters, that work good enough to keep my
mailbox usable.
Penny. 'You know there is a right way and a wrong way to market
online. Learn the right way with PennysWorth Marketing.'
http://pennysworth.bizhosting.com?BB
[Azam: Dunno Penny - if I only got 30 a day, I might start to
worry I'd become invisible! I too make extensive use of the
filters in Eudora, but although they are good, I have another
feature in mind that I wish they would implement. Right now I can
click on a message and select functions such as forward,
transfer, trash, label, etc., from various drop-down menus. What
I want is an additional spam control function to be added to one
of those menus: 'Ban this address forever.' If I could do that in
one click, I'd be a very happy man!]
I get about 250 e-mails a day - mostly e-zines and spam!
Thanks and have a great day!
Ken Hylton Site Manager (MOWAA)
Feeding the Elderly in America with . . .
GiveMeals.Com (Coming Soon)
[Azam: Spam is a continual drain on resources. I used to get
loads, but by taking more care about where I make my email
address available, I have managed to substantially reduce the
amount. On a different subject, I like the sound of your new site
Ken.]
Yes, I receive over 30 e-mail messages a day. I write two weekly
e-zines where I encourage reader participation, so I read and
answer everything. Plus I belong to one of the greatest
discussion groups, Expertz mailto:Experts+egroups.com that
Kenneth Tang moderates, and the people there are so much fun to
talk to and learn from. Jan
"Tame Your Brain!" success e-zine with the famous NLP Technique
of the Week! FREE REPORT "10 Things You Probably Never Thought Of
To Alleviate Pain!" Mailto:dontworry-subscribe+listbot.com
[Azam: Yes, Jan. Positive, productive email of that kind,
feedback from Biz Bits and the Now Sell site, plus quality ezines
are the only emails I genuinely enjoy receiving. Unfortunately
however, like many others, I am also constantly dodging spam and
unsubscribing from low value publications that promised more, or
that I was subscribed to against my wishes (this one really
annoys me. Just because I have written to someone, requested
information, submitted an article, or done an ezine swap with
them does not mean that I want to be subscribed to their
publication! Worse, many that employ this strategy also require
you to visit a web page in order to remove yourself ... ARGH!).]
I have several email accounts, and I get at least 30 or more
messages a day in each!! My POP account gets the most though.
Some days, I receive in excess of 200 email messages! Takes a
long time to go through, even with filtering in place! AH! The
joys of webmastering :-P
Theresa Jones
Do you get paid to surf? Visit: http://surfmoney.gq.nu/ to learn
how. Already get paid to surf? Join my mailing list for tips:
mailto:subscribe_surfmoney+surfmoney.gq.nu
[Azam: Whenever I have used an FFA submitter, I have always
provided the address of a free web-based account. To be honest, I
never read any of the emails received there. Nor do I read many
of the emails addressed to my domain, other than the subject
line. In fact a lot are automatically filtered to the trash! On
the other hand, put my name in the subject line and you are
almost guaranteed my attention.]
Yes, I get almost a thousand a day...I have a very tough time
getting through them all. A major goal for me is to whittle that
down! (I was VERY ambitious and overextended myself!)
Paula Bright
WHAT THE HECK IS HIP HOP COUNTRY? Listen FREE now and find out!
http://www.crazedcowboys.com Ridiculous yet oddly endearing
newsletter: mailto:subsig+crazedcowboys.com
[Azam: Rather you than me Paula! If I got that many I'd never get
anything else done! Using the 'read online' option offered by
major free list hosts might provide a quick temporary solution.]
I usually get 50 or so between all the free offers and other
offers that appear daily.
Elizabeth Pengelly
mailto:elpengel+epix.net
[Azam: Not a bad number to receive, Elizabeth. Judging by the
subject matter, I should imagine they're fairly quickly dealt
with too.]
I get 100's of E-Mails daily!
Ben H. Nation
House of Nation
http://www.geocities.com/nation_1968/NATIONHOUSE.html
NO!
We http://www.themoneypath.com may get some SPAM but most of the
emails we get are opt-in whereas we asked for the information.
Thanks for your ezine! It is really helpful!
AABRIT Holdings Ltd.
http://www.themoneypath.com
mailto:paidincash+hotmail.com
[Azam: Glad you find Biz Bits helpful. I was actually including
opt-in mailings in the 30 a day. Had I made my meaning clearer,
perhaps you would have been another YES voter.]
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X TOOLS AT NOW SELL! X
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*** Promotion Tools ***
~~~~~~~~~~~~~~~~~~~~~~~
* Keyword Research Tool
* Meta Tag Maker
* Free Automatic Search Engine Submit
* Rapid Manual Search Engine Submit Tool
* Position Analyzer to check site rank in the SEs
* Link Generators
* Multi Search Tool
Visit Promotion: http://www.nowsell.com/BB/promotion.html
*** HTML Tools ***
~~~~~~~~~~~~~~~~~~
* Multiple Pop-up window code generator
* Multiple MouseOver image generator
* Frames code generator
* Simple CSS template
* 216 Web color palette and codes
* HTML Special character codes
* Useful cut & paste Javascript, and more
Visit HTML: http://www.nowsell.com/BB/html.html
*** Others ***
~~~~~~~~~~~~~~
* Free Business Consulting:
http://www.nowsell.com/BB/consult.html
* Listings of the best paid to surf, read email, etc. programs:
http://www.nowsell.com/surfcash.html
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X FEATURE ARTICLE X
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Get The Fundamentals Right & Business Success Will Follow
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By Kevin Sinclair, CPA.
To succeed in business on the Internet, or in the off-line
world, requires an understanding of the fundamentals of
business and using them to your advantage. In this article,
I will outline what I consider the fundamentals of business
success are.
Believe in Your Product or Service
First, you need to believe in your product or service. If
you don't believe in it, you will have a great deal of
difficulty selling your product or service to other people.
You also need to have confidence in your ability to provide
and promote your product or service. An old saying sums this
up best by stating: "All things are possible to he who
believes".
Aptitude for the Business
Secondly, you need to have an aptitude for the business. You
will also need the motivation to acquire at the very least
basic skills and experience before you start your business.
If you were to set yourself up as a web designer but did not
have any skills or training in this area, then you will
almost certainly fail. However, if you are employed as a
bookkeeper and you enjoy the job, then setting up your own
bookkeeping service would be a sensible choice with a
greater chance of success.
Be Responsible
Thirdly, you need to be responsible to your customers. This
is achieved by only making commitments you can keep and by
not engaging in misleading or dishonest advertising. If you
want to build long-term success in your business, then you
need to develop long-term satisfied customers. When their
needs are being satisfied, customers are at their happiest.
Aim for High Quality
The next principle is that you need to have a high quality
product or service. This will be your best advertisement.
Inferior quality products usually generate poor customer
satisfaction. A dissatisfied customer can be very dangerous
for your business. Usually they tell on average about
fourteen other people who will then be disinclined to buy
your product or service based on the experience of that one
dissatisfied person. Therefore, always aim for a top quality
product or service.
Make a Profit
However, it is not enough to have a top quality product or
service. You also need to have a product or service that
will generate enough income to cover all your business
expenses and give you a satisfactory wage. A friend of mine
once said that business is only about two things: satisfying
customers and making a profit. A simple statement but very
true.
Sufficient Start-up Capital
You also need to have access to enough cash to set up and
run your business, and enough income to meet your private
expenses during the start-up phase. A major problem with
many home and small businesses is that they fail to have
enough money available to ensure their success. There is
nothing more discouraging than having a great idea, getting
it started on a shoestring, not being able to expand due to
cash shortages and seeing a competitor come along and steal
your market.
Start Small
Another fundamental principle of home business success is
that you start small. This will enable you to minimize your
overheads until you are confident of your success in the
marketplace. For many of you, this would mean starting
part?time while retaining your full?time income source. When
you can, expand your business into a full?time venture. This
is a great way of minimizing the risk of failure.
Be Well Organized
Successful businesses are well organized. They have a system
for keeping track of expenditure and earnings. This level of
organization in your business will help to ensure that you
are providing your customers or clients with a top quality
product or service. It will also ensure that you have enough
information available to maximize your profitability and to
satisfy your legal requirements for record keeping.
Be Prepared
Preparation is another key ingredient in your business
success. This preparation will include being aware of the
regulations and laws affecting small and home business.
Armed with this knowledge, you should not have any nasty
surprises from unintentional violations of the law.
Have a Business Plan
Finally, successful businesses have developed a
comprehensive business plan. This is their road map to
success. It tells them where they are going and how they are
going to get there. There are a number of good resources
about business planning on the Internet. Here are some:
http://www.bplans.com
http://www.businesstown.com/planning/creating.asp
http://www.bizplanit.com/vplan.htm
Conclusion
It has been said that genius is one percent inspiration and
ninety-nine percent perspiration. The same can be said about
business success. Without having the fundamentals in place,
a great business idea will usually fail. Set yourself up for
success by considering each of the points raised in this
article.
Article by Kevin Sinclair, CPA, of Be Successful! Business &
Personal Success Resources http://www.ksinclair.com/. He
is the author of 2 free ebooks: "Success Secrets" & "How To
Choose A Home Based Business". Kevin is also the publisher
of "Be Successful News" - a free ezine dedicated to your
online business success - to subscribe, send a blank email
to mailto:pbsr-subscribe+listbot.com
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OK, that's it for part two! Below you'll find the INFO SECTION.
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Then it is your *duty* to forward a copy to your friends!
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To subscribe to Biz Bits, send a blank email to:
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Posts to Biz Bits FFA [mailto:FFA+topica.com]:
This is where you can send all of your ads, sales letters,
promotion offers, etc. You may post once every day. If you've not
yet joined, you can do so with a blank email to
mailto:FFA-subscribe+topica.com
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Biz Bits is Copyright © 1999-2000 Azam Corry. All Rights
Reserved. No part of Biz Bits may be reproduced in whole or in
part without written permission, though it may be freely
redistributed in its unedited form. All guest articles are
copyright their respective owners and reproduced with permission.
Biz Bits is an internationally registered weekly publication.
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April 2000
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5th pt1 - , 911 Virus, New Cash, $15 Domains,
5th pt2 - , Vote, Be Smart - Learn From Your Business Mistakes,
13th pt1 - , 7 Tips For Killer Headlines, Credit Card Fraud, Netscape 6,
13th pt2 - , Vote, Service Sells!,
20th pt1 - New stuff, Hacker caught, Amazon sued, Retailer wipeout,
20th pt2 - Vote, Reasons People Don't Buy From You,
26th pt1 - Reminder, Keyword density,
26th pt2 - Vote, Get The Fundamentals Right,
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