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Internet Marketing Strategy For Home Business Promotion
Sat 12th Aug '00
In this issue:
1. INTRODUCTION
==>Web copywriting answers.
2. PLACES TO VISIT
==>Web sites for you to visit.
3. TOOLS AT NOW SELL!
==>Useful tools to make your life easier.
4. VIEWPOINT
==>What's your opinion?
5. MARKETPLACE
==>Check out special offers and deals here.
6. FEATURE ARTICLE
==>"Are You Using All 7 Of These Highly Effective Marketing
Tactics?"
By Bob Leduc.
Scroll to the end for subscription details.
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Is Your Internet Advertising a deadly Howitzer or a Harmless
Pop-Gun? Do You Know for Sure or Do You Just "Feel Lucky"?
To learn the answer to this question and to get a free trial tool
that will automatically track all of your advertising for you,
click here
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Hello,
Do you find it difficult to write good sales copy and ads?
Laboring over your choice of words, only to find they don't
create the impact you expected?
You're not alone.
Or perhaps you've studied "how-to" articles on writing sales
copy, analyzed examples, and thought "Now I understand!" Yet
still been unable to produce the same kind of powerful copy to
boost your own sales? Yep ... I've been there too.
We Need Help!
Let me introduce you to Joe Robson. I 'discovered' Joe after he
wrote a complimentary note to me about Biz Bits back in February.
A well-worded letter from a reader is almost guaranteed to arouse
a publishers interest, and I decided to visit Joe's site.
Here's A Guy That Knows How To Write!
I found a collection of copywriting advice and information from
someone who was obviously a veteran salesman. And one with a
passion for the web. But what struck me more than anything else
was his use of words.
Powerful. Interesting. Entertaining.
His writing is not only full of insights. It's compelling. Yet he
uses language that anyone can understand. That anyone can relate
to.
Released yesterday, Joe's new book "Make Your Words Sell!" is in
the same style. But it goes much, much deeper. Co-authored and
published by Ken Evoy, it teaches you how to write order-getting
sales copy for the web.
I sat in front of my monitor until 4am reading it. Devouring it.
Hats off to Joe and Ken for a job well done:
Simple and Direct. A Wolf In Sheep's Clothing.
And EXACTLY what you and I need. It explains in *great detail*
the methodology of creating effective web copy. And WHY it works.
No Time Wasted On Trial-and-Error. No Need To Hire A Pro.
From the essential processes involved before you write a single
word - did you know there were any? - to the polishing of your
final draught, and everything in-between. "Make Your Words Sell!"
covers it all. A definitive guide to writing copy for the web.
Definitive because it covers absolutely everything, in language
absolutely anyone can understand.
Web because it was written from the ground up for the web.
Other copywriting books are based on offline direct marketing,
which though similar, is *not* the same as web marketing.
Joe is a marketer and copywriter with 30 years experience and his
own successful business. BUT, most importantly for you and I, he
has truly grasped how the web sales process works.
You've Got To Get Into Visitors Minds
Online it's difficult to bridge the gap between yourself and your
potential customer. You can't see them. You can't hear them. That
makes it hard to lead them to the 'close' or sale.
Joe shows you how to bridge that gap. He shows you how to think:
* like your visitor,
* with your visitor,
* and ahead of your visitor.
Understanding her mindset makes your job much easier. And that
means you ...
Make More Sales
Joe's brilliantly simple "SWAT" technique enables you to see
things from your visitor's viewpoint, and turn dull features into
the exciting benefits they are seeking.
Very Powerful Stuff.
Yet so straightforward that even a complete beginner can do it.
Pearls of Copywriting
Joe also teaches you the tried and tested copywriting rules that
do work online. And then shows you how to apply them. You also
learn about:
* Creating and honing your USP (Unique Selling Proposition)
* Successful headline types, use, structure and creation
* Layout, subheads and page joints
* Word choice and emphasis
* Writing ads that pull
* And etc., etc.
All explained simply and clearly, with Ken adding comments from
his own experience throughout. You get to practice all of your
newly learnt skills on a fictitious company, and there's even
suggestions for a complete make-over of your own site.
The Bottom Line?
To be honest I've not yet finished my first reading of "Make Your
Words Sell!" It's a book that makes you think, which although
good, does mean it's not one you can zip through in a matter of
hours. However, having continued my reading today (a good sign in
itself), I have completed most of it.
In my opinion, if you're marketing online in any way, this is a
book you will benefit from, perhaps more so than any other. Why?
Because ...
The Internet IS Words.
Whatever you want to sell online:
* A Product.
* A Service.
* Yourself.
You HAVE TO use words to do it. On a Web site, via email, even in
classified ads and pay-per-click search engine listings. All
things being equal, effective copy is ...
The Most Important Ingredient Of Making Sales Online.
This is a book I wish I'd had long ago. It would have saved me
many wasted hours. And increased my income substantially. It will
do exactly the same for you, whatever level you are at right now.
"Make Your Words Sell!" Comprises Of Four Volumes:
* MYWS! - The main volume. How to write copy that sells.
* E-mail Words - How to write persuasive e-mail that sells.
* Online Store Words - How to make an online store sell.
* Automatic Response Words - When, where, why and how to use the
English language's strongest words and phrases, grouped according
to purpose and effect.
Learn a skill that will increase your income now, and continue to
serve you well for the rest of your life. How many things in
online marketing can you say that about? Precisely.
Click here to find out more.
The Price?
Up to you. Seriously!
Ken is using his new dynamic pricing system for "Make Your Words
Sell!" You can either pay the Current Price or bid to buy it
BELOW the Current Price. Cool eh?
Click here to bid. http://myws.sitesell.com/info.html
BB
I'm sorry this issue is so late. Although reading "Make Your
Words Sell!" forced me to postpone the article I had started to
write for inclusion, it wasn't the reason for the delay.
My Modem Died!
I wasn't sure whether it was a modem, software or ISP problem at
first: I just could *not* get online. Due to that and other
reasons I won't bore you with, it was another 2 days before I had
installed a new modem and was able to access the internet.
It had already been 18 hours since I last logged-on to download
my email when I first discovered the problem, by which time my
mailbox would have been close to full in any case. So, if you
have written to me in the last 2 - 3 days, it is very likely that
I won't have received your email. Please send it again. Thanks!
BB
Tell me what YOU think! Send your feedback, comments, what you
like, what you hate, etc., to me at: mailto:azam-nowsell.com
TTFN
Azam
PS - Have you got your 21 FREE Net Profits audio files & notes?
Declan Dunn combines the experience of high end consulting
with guerrilla marketing expertise for low cost, high
performance techniques you can use. Delcan tells you what
works and shows how to do it too. Get Your Free Course Now:
http://www.NowSell.com/r/profit
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http://www.AdvantageEmailCoop.com
Run by Chris Dillingham, the Advantage Email Cooperative (AEC)
does all the work of organizing ad swaps for you. FREE!
http://www.List-Tips.com/
Sparky's List-Tips is full of advice and resources for building
and maintaining your list, ezine or newsletter. FREE!
http://www.Mapquest.com/
Use maps from the MapFree service on your web site and show
customers the way to your door. FREE!
http://www.Workz.com/
Small business resources to help you create a successful online
presence. Very comprehensive. FREE!
http://www.ArtToday.com/
190,00 images available for members to download free. Membership
is free and the images generally good. Paid option if you need
more. FREE!
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TAKE CREDIT CARDS ONLINE, HANDS FREE!
Confused on how to accept credit cards at your website? Click
here to learn about e-commerce and a company that can set up
EVERYTHING for you. Increase YOUR sales by as much as 317% or
more! http://www.marketingtips.com/creditcards/
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X TOOLS AT NOW SELL! X
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Promotion Tools: Click Here
* Keyword Research Tool
* Meta Tag Maker
* Free Automatic Search Engine Submit
* Rapid Manual Search Engine Submit Tool
* Position Analyzer to check site rank in the SEs
* Link Generators
* Multi Search Tool
HTML Tools: Click Here
* Multiple Pop-up window code generator
* Multiple MouseOver image generator
* Frames code generator
* Simple CSS template
* 216 Web color palette and codes
* HTML Special character codes
* Useful cut & paste Javascript, and more
Free Business Consulting: Click Here
Best paid to surf, read email, etc. programs: Click Here
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This week:
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What do you think of the practice of giving away free ebooks?
Worthwhile for the publisher? Worthwhile for the reader?
Send your comments to: mailto:viewpoint-nowsell.com
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Do Your Bit!
If you haven't already done so, please forward this issue
to one or two of your friends or colleagues. Thanks so much!
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Last week:
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What do you think is the best way to promote and/or advertise
online?
Readers Comments:
It's got to be search engines. Usage is ginormous - and, if you
use the right ones, they are like good maps: taking you exactly
where you need to go.
David
info@ddeeson.freeserve.co.uk
Hi Azam,
Undoubtedly, the very best way that I have found is to have your
article published in someone else's newsletter. At the end of the
article is your resource box, anywhere from 4 - 8 lines where you
place a brief ad, basically. Mine looks like this:
Patty Lee is the Manager of HerIdeas.com, a delightful place for
crafters and hobbyists. Release your creativity, learn a new
craft, perfect an old one, and enter fun contests at
http://www.herideas.com and subscribe to our bi-monthly
newsletter, mailto: herideas-subscribe@egroups.com
All other promotion methods pale in comparison and believe me I
have tried them all. It takes time to write a good article, but
it is worth it, because often my articles are picked up by
several newsletters. I always gain new subscribers using this
method. Also, I put my articles on autoresponder and submit them
to places that will display my articles free. Publishers frequent
these places and often pick up an article of mine.
Hope this helps,
Patty Lee
mgr@herideas.com
In my opinion, the best way to advertise is to provide a quality
original product/service. If providing the SAME product or
service as others (as in affilate programs) find a way to ADD
value--in some cases that may be bundling a number of programs
together, or building a theme site that includes specific themed
programs, etc.
Judy Wogoman, Publisher
NetNuggetz Newsletter--25 FREE Biz resources in every issue,
original content, exclusive subscriber freebies
mailto:bizansrfindr@netscape.net?subject=sample
[Azam: All things being well, I'll have an article for you next
week "The Top 10 of Online Promotion," in which I'll look at the
topic in more detail.]
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ARE YOU USING ALL 7 OF THESE
HIGHLY EFFECTIVE MARKETING TACTICS?
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Copyright 2000 By Bob Leduc
Here are 7 well known, highly effective marketing tactics
many small business owners overlook when developing their
marketing program. How many have you overlooked?
1. BE UNIQUE
The best way to beat your competition is to promote a
distinct advantage your customers cannot get from a
competitor. This is often called your USP (short for Unique
Selling Proposition). If you don't already have a distinct
advantage, create one. Add something to your business you're
not already doing. One network marketer I know doubled her
sign up ratio by providing free sales leads to her new
distributors for their first 4 months.
2. USE TESTIMONIALS
Collect and use testimonials. Testimonials from satisfied
customers are similar to referrals. Both provide your
prospect with evidence that your product or service produced
results for other customers just like them. I've performed
many tests using the same messages with and without
testimonials. Those with testimonials always increased
sales, often by as much as 65% or more.
Don't wait for satisfied customers to volunteer a
testimonial. Instead, follow up with some customers soon
after completing a transaction. Ask what they liked best
about your product, service or business opportunity. You'll
get many flattering compliments. Ask for permission to use
them in your promotions.
3. MAKE AN UPSELLING OFFER
Upselling is a proven technique you can use to get more
money at the point of sale. Customers will never be more
receptive to an attractive offer from you than when they're
paying you money. Offer your customers or clients the option
to upgrade to a better product or service at a special
price. Or, offer the option of adding a related item to the
sale for a special combination price. Many will accept your
offer. An upselling offer can increase your average sale by
30 percent or more without creating any advertising expense.
4. TRIVIALIZE YOUR PRICE
Demonstrate a low cost for your product or service by
breaking down the price to its lowest time increment. "$325
per year" frightens many customers away. "Enjoy all of this
for less than 90 cents a day" attracts them to the low cost.
5. STRESS BENEFITS BEFORE FEATURES
A feature is what something is. A benefit is what it does.
For example, my favorite donuts are now delivered in a re-
sealable box. That's a feature. The donuts stay fresh for a
week after I first open the box. That's the benefit. Promote
the benefits of your product or service before you promote
the features of it. People never buy something to get a
feature. They always buy to get the benefit produced by the
feature.
6. FOCUS ON THE HEADLINE
Always include a headline with your ad, sales letter or
webpage. Include your biggest benefit in the headline to
grab your prospect's attention. Otherwise, many prospective
customers won't read your promotional material. When you
develop a new promotion, test different headlines to find
the most effective one BEFORE you test anything else. After
you find the headline that attracts the most readers you can
test to find the most motivating copy for them to read.
7. MAKE AN OFFER
Never advertise without including an offer. An irresistible
offer is the number one reason why people buy something. To
substantially increase the response to your advertising,
substantially improve your offer. Many small businesses
advertise without including an offer. This is a costly
mistake because it doesn't provide a reason for prospective
customers to respond. The best way to get a big response
from your advertising is to make an offer your prospects
can't refuse.
Are you using all 7 of these tactics in your promotions? If
not, revise your marketing program to include those you've
overlooked. You'll immediately enjoy a big increase in your
sales and profits without increasing your expenses.
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob's new manual, "How To Build A High-Profit
Business On A Low-Impact Budget", contains over 30 of his
feature length marketing articles. For more information...
Email: BobLeduc@aol.com Subject: "ProfitBook"
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
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