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Web Marketing Strategies For Home Business Promotion
Tue 19th Dec '00
In this issue:
1. INTRODUCTION
==>Sad Mac, Holiday wishes, Free traffic.
2. PLACES TO VISIT
==>Web sites for you to visit.
3. TOOLS AT NOW SELL!
==>Useful tools to make your life easier.
4. FEATURE ARTICLE
==>"Cooking Up A Successful Online Sales Path"
By Kenny Love.
Scroll to the end for subscription details.
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"Web Site Building - Beginner's Guide!"
Groundbreaking Newbie-Speak publication details everything you
need to know to create, write, design, automate, backup, promote
and publish your own Website - in just 2 days using Free programs
and graphics. Free Trial!
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X INTRODUCTION X
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Hello,
"It doesn't rain but it pours!"
I don't know ... late again! It seems as though whatever could go
wrong has done in the last week or so. To top it all, a few days
back, my Mac - usually a pillar of reliability - decided it
didn't want to start up. Great!
Adding to the fun, I discovered the CD drive had stopped working
(it had been erratic for a while, but as I seldom use it, I
wasn't too concerned. Silly me!). As a result, establishing the
nature of the problem, and gaining access to my hard disk to
repair it, took a full two days of hair pulling!
Directory, and possibly some file corruption appear to have been
to blame (the directory information tells your computer where on
the hard disk to find the files it needs).
What caused the corruption in the first place? I'm not sure. I
think it might be related to a demo software application I had
partially installed by accident, when clicking on the installer
icon started the install process immediately (which would have
forced me to re-start), instead of providing further information
and options as is usual practice.
I won't name the software - which allows you to interact with
visitors to a web site - simply because I can't be certain it's
to blame. As my Mac seldom crashes, it often runs for 12-16 hours
at a stretch without a restart. That makes it harder to isolate
anything I might have done it didn't like. I could have
accidentally deleted something important, for example.
I should have been more careful though. I didn't know the
software manufacturer, so it was foolhardy of me not to exercise
caution. In addition, you can never be 100% sure what effect
cancelling an install process will have. Although it was an
impulse reaction, in retrospect it would have been more sensible
to put up with the few minutes delay of a restart, than risk
screwing up my breadwinner!
BB
I'd like to wish you a happy Christmas, Eid, Chanukah, Kwanzaa,
or anything else you might be celebrating in the next week or
two, and a Happy New Year! This will be the last issue of Biz
Bits until January. School's out ... enjoy yourself! :-)
I know many subscribers will be too busy with family and friends
to miss Biz Bits much over the holiday period, so I've decided to
take a break whilst I get on with the pile of things that need my
attention. Then I can perhaps relax a bit myself.
Whether you're a long time subscriber with more than a year of
Biz Bits under your belt already, or if you've just joined us,
I'd also like to thank you for being here, and apologize if
you've found the last few issues a bit erratic - things should be
back to normal come January! :-) And if you're one of the many
readers who've written to me over the year, thank you too for
your wonderful comments and support. It's always great to hear
from you, especially when we're all so busy.
BB
Still got some holiday shopping to do? You'll find thousands of
competitively priced electrical items for home and office in my
DigiLand VStore. I make a (very) small commission on all sales of
course ... better me than Amazon, eh? :-)
Click Here
Buying your kids a new PC? Do them AND yourself a favor by
picking up a copy of Windows For Newbies to go with it. Or if
it's someone else you know that's getting a computer this holiday
season, buy them this totally unique Windows tutorial on CD-ROM.
Jargon-Free, with 400+ screen shots, this is a gift that will be
both appreciated AND used (unlike most! ).
Click Here
Here's one to buy for yourself ... 2 ebooks in a truly *giveaway*
holiday package:
"Great Headlines Instantly!" by Robert Boduch, and "Instant Cash
Flow" by Mark Nolan. Normally sold together for $96.97 Now $9.97!
Yes ... from now till Christmas Eve, you can get BOTH of these
ebooks for only $9.97! That's almost 90% off the current price.
Follow the URL below, and then click on the "holiday offer" link
at the top of the page. This one really is too cheap to miss -
just one good headline or marketing idea and you're in profit!
Click Here
BB
Several months ago, I told you of the Australian iApeal Link
Engine, and suggested you get your site listed under as many
relevant keywords as possible, as I had done (it's free).
In the iApeal Link Engine, each keyword or phrase searched for
displays just ONE particular web page. This way, each query
submitted to iApeal produces an instant result for the user. If
the page displayed is not what they want, they can then try
clicking on one of the related text links also displayed.
Now there's another great opportunity for you to generate extra
traffic to your site for free. The iApeal USA Link Engine has
just gone live, and is seeking contributors. I know readers of
Biz Bits work in many diverse areas online, so I'm sure you'll be
able to lock in some good terms. Head on over there with your
best keywords and reserve your spot now, before they're all
taken. Click Here
From the home page click on the "New Entry" button and start
adding your own exclusive, preset keyword links. When anyone
searches on your keyword, it will be your page they'll see. If
the word or phrase you submit is already taken, try adding it as
a text link option instead. These are extra link options
generated from separate databases when a user makes a matching
keyword query. While you're there, take the Link Engine for a
spin, and see how it makes search so much simpler.
Click Here
BB
Tell me what YOU think! Send your feedback, comments, what you
like, what you hate, etc., to me at: mailto:azam-nowsell.com
TTFN
Azam
PS - Isn't it time you benefited from corporate status?
Now there is a Professional, yet personal Online Business
Incorporation service to guide you through the entire
process. They ensure your business is formed correctly and
quickly, with documents completed within 3 days. Visit now.
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Your Privacy:
I greatly value your trust in me. I will never, ever, under any
circumstances give or sell your email address to anyone. Period!
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"IT'S ONLY WORDS ..."
Want to learn how to make words keep visitors on your
Web site, make readers enjoy your newsletter, convert
'nearly-buyers' into customers? Whether you have a Family
Web site or an Internet business - you should get your hands
on 'Make Your Words SELL!' by Joe Robson and Ken Evoy. It's
been described as 'The Best Copywriting Book Ever Written'.
Click Here
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X PLACES TO VISIT X
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http://www.4sitejournal.com/
Home of The 4Site Journal, a quality ezine focusing on Web site
design issues published by Peter de Pradines.
http://www.Everyone.net/
High quality plug-and-go tools to increase your Web site's
"stickiness." One of the better choices in my opinion.
http://www.webtrafficbrokers.com/
Traffic brokerage. Sell yours to them, or buy someone else's.
Accepts most sources, including 404 errors and SE's. Rates vary.
If you sign up, put 'azam' as your referrer, and I might get some
commission on your traffic.
http://fantomaster.com/
Lots of hi-tech search engine marketing information and utilities
(mostly to buy). Good, if somewhat irregular ezine.
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"TRUST YOUR E-COMMERCE TRANSACTIONS TO
A COMPANY WITH OVER 11 YEARS EXPERIENCE"
Double or triple your sales with True real-time secure processing
of credit cards and checks from your website. Plus fast credit
card processing for mail, phone order, and non-Internet
businesses. Personal service since 1989 with 17 offices
nationwide.
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X TOOLS AT NOW SELL! X
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Promotion Tools: Click Here
* Keyword Research Tool
* Meta Tag Maker
* Free Automatic Search Engine Submit
* Rapid Manual Search Engine Submit Tool
* Position Analyzer to check site rank in the SEs
* Link Generators
* Multi Search Tool
HTML Tools: Click Here
* Multiple Pop-up window code generator
* Multiple MouseOver image generator
* Frames code generator
* Simple CSS template
* 216 Web color palette and codes
* HTML Special character codes
* Useful cut & paste Javascript, and more
Free Business Consulting: Click Here
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"Top Search Engine Positioning Secrets!"
Step-by-step, Michael Campbell shows how to get to the top of
search engines AND hold your position once you're there.
Learn from a master of today's ever-changing algorithms!
Click Here
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"Cooking Up A Successful Online Sales Path"
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By Kenny Love
A covert step-by-step sales directory
Okay, today we are going to create a successful step-by-step
sales path to your product or service. Hopefully, through doing
so, we can dramatically cook up some hot online sales for you.
But, first, we will require a few ingredients before beginning.
Ingredients:
1 web site with, at least, 1 product page
1 auto responder for our sales message
1 auto responder for our customer testimonials
1 targeted audience in mind
1 product for the targeted audience
1 online charge card set-up (yours or outside merchant)
1 toll-free telephone customer order line
1 direct telephone customer order line
1 FAX telephone customer order line
1 Email customer order address
1 Ezine that carries the targeted audience
Okay, got your pots and pans? Good! Just turn on your oven to
pre-heat, and we will begin the mixing process...
Because there are quite a number of people who are overweight in
our fast-paced, no-time-to-eat-right, society of today, and as
people are constantly trying to lose weight, we will utilize this
industry as our example.
So, let's say that, even though you failed miserably at 8th Grade
Algebra, you have somehow managed to develop a successful weight
management product.
You have tested the product and found it to be exceptional in
terms of its ability to decrease weight. And, you have a
ready-made market for your product that is a perfect fit. But,
how do you best bring attention of your product to this
appropriate market?
Step 1: Create a sales message in the "draft" area of your Email
program that expounds on all the benefits of your product. If
possible, explain within the sales content why your product is
better than your competition's. Also, include the direct link to
your product's web site page.
Step 2: At the end of your sales message, list all possible
avenues by which your product can be ordered.
a. First, you should include a toll-free order line for as many
customers as possible.
b. Second, for customers outside of the toll-free area, primarily
international customers, include the direct order line.
c. Third, include a FAX order line.
d. Fourth, include a separate Email address by which your
prospect may also order.
e. And fifth, include your postal mailing address for customers
who wish to forward payment via check or money order.
In presenting all the above order avenues, you are attempting to
guarantee an order from each prospect, while eliminating any
possible excuse for rejection. You are also attempting to
provide the easiest of service possible through allowing the
customer payment options. And, you are also providing all of
these choices so that the customer will order while the product
is freshest on his/her mind.
Note: Make sure you not only spell-check and grammar check for
errors within your sales message (so easy to forget), but also
stress the "security" and "privacy" of your online order
capabilities. And, above all, protect your customers by making
certain you, indeed, have "secure" ordering on your site.
Step 3: Once you are satisfied with your sales message, copy the
entire sales information from your Email draft area, to 1 of your
2 auto responders, designating it as your "sales message" auto
responder.
For reference, an auto responder is an online automated Email
address system that information is placed within, so that when
accessed (clicked on), it returns that information to the
requestor.
There are a number of online services where you can obtain FREE
auto responders. Smartbotpro (www.smartbotpro.net) and Get
Response (www.getresponse.com) are two such services.
These sites not only have instructions for setting up your auto
responders, but also give you the option of receiving notices
each time someone accesses your "sales" or "testimonial" auto
responders.
Also, if you already have customer testimonials, place some of
these within your second auto responder, designating it as your
"testimonial" auto responder. If you do not have testimonials
already, by all means obtain them as quickly as possible from
satisfied customers, as they will greatly increase the
credibility of your product.
Step 4: Next, place the Email address of the auto responder
containing your testimonials, inside your "sales" auto responder,
at the end of your sales text. This will allow your prospects to
simply click on the "testimonial" auto responder, after they
complete their review of your sales message, in order to
immediately receive the supportive testimonials.
Step 5: Then, self-test the "sales" auto responder by sending a
request to it. It should return your sales message to you almost
immediately. When it returns, check the format of your sales
message within it, insuring that it does not contain any flaws
such as broken lines, irregular formatting, too-long or too-short
lines of text, or any other unsightly errors.
If it does contain errors, correct and re-test until you are
satisfied. Also at this time, test your "testimonial" auto
responder from within your "sales message" auto responder to
insure it is functioning correctly as well. Once you are
satisfied with the format of your sales message and the
functionality of both responders, you are now ready to create
your Ezine classified ad for your chosen targeted Ezine(s).
Step 6. Next, create your classified ad that you will place in
Ezines that target the particular market for your product.
Create a very strong headline that is an attention-grabber, and
addresses a particular problem. Then, follow it up by supporting
it with text that expounds on the headline.
Note: Make sure that when you are desiring to bring attention to
1 particular product through utilizing this auto responder
promotion, do NOT include your web site address in your Ezine
classified ad.
To do so, will cause the prospective customer to become
distracted and detour off the sales path, into the web site
without first absorbing all the vital information you have in the
auto responder. Limit the initial point of contact in your Ezine
ad to your "sales message" auto responder's Email address.
Step 7. Additionally, you should also add a brief statement at
the end of your Ezine classified advertisement that requests the
prospect to include a special "code" in the subject area of
his/her Email. This special code should be any letter, number, or
combination thereof which you assign to each particular
publication you are placing an ad within.
A different code should be assigned to each publication so that
when responses to your ad come in, you will be able to determine
which publications generated which responses through the codes
you requested prospects to place in their Email subject areas. A
simple request can be to the effect of "Please place 'C' in the
subject area of your Email."
The preferred method of automating this "coding" process within
respondents Email, however, is to do the job for them before
placing the ad in the publication by formatting the Email auto
responder address as follows:
mailto:myproduct@autoresponderaddress.com?subject=C.
The prospect, then, simply clicks on the link and the code of "C"
is automatically placed within the subject area. This eliminates
the need to request it in the ad, and taking up valuable space,
while also eliminating the possibility that some respondents will
forget to place the code within the Email subject area, thereby,
making this particular respondent untraceable.
However, all auto responders are not the same, and the particular
one I am utilizing does not allow for this process. Hence, my
need to include the instruction for the code within my ad. You
can also use this process for your own personal Email address in
the ad if you are not going to use auto responders and, instead,
prefer to respond to prospects personally.
Also, maintain a record of all ad codes for tracking purposes.
Again, before attempting to use the code as a part of the auto
responder address, test it.
Step 8. Set up 3 separate Email folders labeled "Product 1 Ads,"
"Product 1 Responses," and "Product 1 Orders," with the "Product
1" of each of these folders being replaced with the name of your
product.
"Product 1 Ads" will reference the Ezines that you choose to
advertise with and their corresponding data such as address, ad
rates, deadlines, circulation, etc.
"Product 1 Responses" will contain all leads and responses to
your particular product.
"Product 1 Orders" will contain the prospects who actually place
orders for your product.
You will then be able to compare the ratio of your number of
responses to the actual number of sales your ads are generating.
This comparative ratio is what you will need to determine which
aspect of your promotion is most successful, or which aspect is
most in need of repair.
Our company currently utilizes CD Street.com as our online charge
card service. Each time someone orders any of our products
online, we are forwarded a copy of the customer's information via
Email for fulfillment. This also has a dual benefit of allowing
us to track our sales and match them with our charge card service
should a discrepancy ever arise.
Now, if you review the above steps, you will see how we have,
effectively, cooked up one heck of a meal by leading the
prospective customer in a step-by-step manner directly down our
sales path, and directly into our store. And, having done so by
first piquing the prospect's interest in a product for which
there is an ongoing immediate need and readily available market
for.
Now, once in our store, the customer is likely to find and
purchase other products that may be attractive to him or her as
well. And, as we say in Texas (and probably other places), that
is the "icing on the cake."
Now, as an example, following is an ad that I am currently using
for one of my own products. After reviewing it, click on the
Email address, which is the auto responder, not for the purpose
necessarily of purchasing the product (although that would be
nice too :-), but for the purpose of following the
aforementioned process from start to finish.
In doing so, you will see how the complete process follows the
entire series of steps that I have revealed.
==============================================================
BUSINESS GOT YOU 'WEIGHED' DOWN?
Trying to acquire (and maintain) success for our online
businesses, requires many of us to work extremely long
hours. And, as there are only so many hours, we often
sacrifice our health. Learn how you can now 'even the
odds' against gaining excess weight by requesting our
information at mailto:miraclemenu@getresponse.com.
Please place "C" in your Email subject area.
Copyright © 2000 Kenny Love
______________________________________________________________
Editor's Note: Kenny Love is author of "Big $ With Your
Computer," a new E-Book that goes more in-depth regarding
contracting your computer skills for an added and excellent
source of income. Get more information by sending a blank email
to skills@getresponse.com.
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"Fast Online U.S. Copyright Registration!"
Protecting your intellectual property has never been easier,
faster, or cheaper.
Books, software, music, websites, whatever it is, we'll get your
registration done quickly and correctly!
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Biz Bits is Copyright © 1999-2000 Azam Corry. All Rights
Reserved. No part of Biz Bits may be reproduced in whole or in
part without written permission, though it may be freely
redistributed in its unedited form. All guest articles are
copyright their respective owners and reproduced with permission.
Biz Bits is an internationally registered weekly publication.
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