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 Web Marketing Strategies For Home Business Promotion
Wed 2nd Feb.'00
In this issue (Part 2):
1. VOTING BOOTH
==>This week's quick poll and last week's results.
2. FEATURE ARTICLE
==>"How To Convert Hits Into Sales"
By Kevin Sinclair, CPA.
3. TIDBITS
==>Business news and other snippets to keep you informed.
4. INFO SECTION
==>Subscription details. Join Biz Bits FFA!
====================== SPONSOR'S MESSAGE ========================
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know how to sell on the Net... It's about getting the order!
No matter what you want your Web site to sell, "Make Your Site
Sell" (MYSS!) shows you how, like no other book or program ever
has. Don't waste another minute, FREE download available NOW!
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=====================
+ VOTING BOOTH +
=====================
This is the place where we take a quick poll for a snapshot of
the Biz Bits family's position on a given topic.
This week:
Do you find the appearance of Biz Bits bland?
(Inspired by Ian Tiele's vote last week, I promise this will be
the last on the subject of Biz Bits for a while!).
YES! >>>> mailto:yes+nowsell.com
Oh boy is it bland!
NO! >>>> mailto:no+nowsell.com
It looks just fine to me!
ERR? >>>> mailto:err+nowsell.com
I'm not sure... depends...?
*** Add any additional comments in the body of your vote mail ***
*****************************************************************
Do you find Biz Bits useful?
Then share the wealth and forward a copy to your friends!
*****************************************************************
Last week:
1. Are you happy with the 2 part format of Biz Bits?
(Complete Results)
YES! >>>> 80%
It's fine by me!!
NO! >>>> 20%
I don't like it!
ERR? >>>> 0%
I'm not sure... depends...?
2. Copy the following list into the body of your vote message.
Insert a number between 0 and 9 into the brackets to indicate
which sections you normally like the most each week. 9 = Best.
Results:
[8.4] Feature Article - Highest Vote [9] Lowest Vote [7]
[7.5] Voting Booth - Highest Vote [9] Lowest Vote [1]
[7.0] Introduction - Highest Vote [9] Lowest Vote [3]
[7.0] Tools at Now Sell! - Highest Vote [9] Lowest Vote [5]
[6.9] Sites to Check Out - Highest Vote [9] Lowest Vote [3]
[6.9] Tidbits - Highest Vote [9] Lowest Vote [5]
[4.8] Classified Ads - Highest Vote [6] Lowest Vote [1]
Keep those votes coming!
[Azam: The results have changed a little since last week, with
some saying they definitely prefer 2 parts and a few more saying
they really don't like Biz Bits to be split. As for the
popularity of the different sections, apart from the predictable
liking for the Feature Article, and a dislike of ads, everyone
seems to have quite widely varying preferences.]
=====================
Voter Feedback:
THE WINNERS:
I do prefer 2 parts over 1 long message. I receive a couple of
other ezines this way and I find it easier to 'read' when I have
time. I can read one part and be done with it, keep it or delete
it and read the 'second' part later on. If I want to keep some
information and quick save it on my pc, then I do not need to cut
& paste as the file size is smaller being in 2 parts, I just keep
the part I need or want to reference to later on again...
Keep up the great work!
Nathalie Grace, ALHC Manager - Translator / Interpreter
Caribbean Translation & Interpretation Services Ltd
Enter our website contest! http://www.caribbeantranslation.com
[Azam: Nathalie, you mean you don't lovingly save *every* issue
of Biz Bits in it's own special folder? ;-)]
I prefer your new format, Azam. I loathe scrolling down long
sections of text - I end up with a stiff finger! Publishing two
parts means I can easily read one (decide whether to stash or
trash) before giving my eyes a much-needed break. I can then
choose to read the second part at my leisure. So I give it the
absolute thumbs up. You can benefit too by having two top solo
ads instead of one!
Marie Williams >>> A B S O L U T E E Z I N E S <<<
We show you the easy way to ezine success! Subscribe at:
mailto:absolute+writead.com http://www.writead.com
[Azam: Can I make a suggestion Marie? Click in the window and
then use the page up/down keys to traverse through the email.
It's less effort and faster. "Stash or trash?" Not you too! ;-)]
Hi Azam,
These are my personal views based on my experience of reading
business ezines and the sort of content that I personally find
useful as an internet businessman. I realise that polls are
useful from the publishers point of view.
I liked the new format, it was very easy on the eye. My only
criticism is that it is a little bland in appearance (but that is
probably just my creative side saying that). It is still one of
the best business ezines (probably even better now).
Good luck,
Ian Tiele (The Candleman) mailto:iantiele.candleman+Virgin.net>
[Azam: Interesting comment Ian. It had never occurred to me that
some people might find the appearance bland. Thanks.]
BEST OF THE REST:
I personally would prefer to receive your publication all in one
piece. However, I can understand the need to make it accessible
to all. I certainly would not want anyone to miss out on this
great ezine, so if there is no other way, I certainly won't
unsubscribe just because it is in 2 parts. ;-)
Anne Keckler - Free newsletter about plain and simple living
mailto:PLAIN-Living@subscribe+onelist.com
I enjoy Biz Bits in either format, and think you should choose
whatever will enable the most readers to benefit from it...there
is no problem at all with opening 2 emails instead of one--at
least not as far as I'm concerned.
Keep up the excellent work!
Paula Bright - WHAT on earth is Hip Hop Country?
Find out! http://www.crazedcowboys.com
I really like your ezine, but much prefer it all in one go as I
subscribe to over 200 ezines!!!
Eva Browne-Paterson - Crew-Design viewbar pays $1.25/hr + 34c
thru 7 levels! http://members.optusnet.com.au/~evieb/newp2s.htm
=================================================================
DISCOVER INSIDER INTERNET MARKETING SECRETS! NEW - Version 4.0!!
Learn the Insider Internet marketing secrets that can explode
your online profits. One of the hottest selling Internet
marketing courses on the Net today. BRAND NEW UPDATE 11 JAN 2000
Secrets To Making Money On The Information Super-Highway:
http://www.aismedia.com/secrets/index.htm?MC10749xBB01
=================================================================
=====================
+ FEATURE ARTICLE +
=====================
------------------------------
How To Convert Hits Into Sales
------------------------------
By Kevin Sinclair, CPA.
One of the common questions asked by web site owners is:
"I'm getting plenty of hits but no sales - what is going
on?" This article will give you some tips on how to address
this issue.
1. Your Product
The first area to review is the product or service that you
are offering. Does a market exist for it? To answer this
question you need to find out whether similar products are
being sold on the Internet successfully. If not, you may
need to rethink your Internet strategy. If others are
selling a similar product successfully, then this would tend
to confirm that there is a market for your product.
Next, look at the strategy and pricing being adopted by your
competitors. How do you compare? Why should your visitors
buy from you rather than one of your competitors? Answering
these questions will provide you with valuable information
you can use to improve your situation and generate more
sales.
Also, take a critical look at your product quality. Does it
live up to the claims you are making on your web pages? If
not, improve your product so that it does or modify your web
page to be more truthful about it.
2. Provide Solutions
Your visitors are looking for a solution to a problem. Do
you know what problems your visitors are looking for
solutions to? Does your web site show how your product will
solve your visitor's problem? You will need to put yourself
into your visitor's shoes to better understand what they are
seeking so that you can provide the solution they need.
One way to better understand your visitors is to monitor
where your visitors are coming from. If they are coming from
the search engines, knowing what search terms they are using
can provide some clues. You may find some surprises when you
review this information about your site. The tool I use to
capture this information is WebPosition Gold. More
information can be found at the URL:
http://www.webposition.com/
Once you understand the problem your visitors want solved,
revise your web pages to show that your product will provide
the solution they need.
3. Site Design
Your site needs to look like it is a commercial web site
rather than an amateur home page. The design needs to be
consistent from page to page and it needs to be easy to
navigate. Contact details including physical address, phone
numbers and email address need to be shown.
Graphics need to be minimized to ensure that your page
downloads quickly. Also, ensure that your web host provides
a fast connection to the Internet. Most people will not wait
for a page that takes a long time to download. They will
just move on to your competitor.
Make it easy to order. I recall seeing statistics recently
that suggested that a large number of people abandon a web
site in the middle of the order process. A common reason for
this is that the order process is too time consuming and
complicated. Make yours simple and quick and you will lose
fewer sales.
Ensure that your web page has a strong headline that grabs
your visitors and makes them want to read more. Your
headline should in effect say "You have this problem, here
is the solution". Your web site should then demonstrate that
you understand the problem and that you can in fact provide
the solution.
4. Testimonials and Guarantees
Testimonials and guarantees can have a huge impact on your
level of sales. On the web, a key priority is to build
credibility. The common methods used are having a privacy
statement, publishing a newsletter, publishing testimonials
from satisfied customers and providing a strong guarantee.
Take every opportunity to gather comments from your
customers about how your product has helped them. Get their
permission to publish these comments as testimonials. If
need be, provide them with a gift for giving you their
permission to publish their comments. A way of getting
comments is a customer feedback survey. This can be used for
the purpose of gaining testimonials as well as seeking ways
to improve your product or develop additional products your
customers may need.
A strong guarantee will provide your visitor with greater
confidence to purchase your product. Try to make your
guarantee simple and without too many conditions. Always
honour your guarantee without question or delay.
5. Conclusion
Getting plenty of hits to your web site is a very positive
situation to be in. By implementing some of the hints
provided in this article, you can convert these visitors
into being your customers.
Article by Kevin Sinclair, CPA, of Be Successful! Business &
Personal Success Resources http://www.ksinclair.com/. He
is the author of 2 free ebooks: "Success Secrets" & "How To
Choose A Home Based Business". Kevin is also the publisher
of "Be Successful News" - a free ezine dedicated to your
online business success - to subscribe, send a blank email
to mailto:pbsr-subscribe+listbot.com
*****************************************************************
=====================
+ TIDBITS +
=====================
WordReference.com Announces Free Service That Makes English
language Web Pages Easier To Read For International Visitors.
WordReference.com launched a free dictionary service for web
sites that allows visitors to double-click any English word for a
quick translation or definition. WordReference.com currently
provides translations to Spanish, German, French and Italian,
covering nearly half of non-native English speakers on the Net.
For all other users it offers English definitions from an
unabridged English dictionary.
http://www1.internetwire.com/iwire/plsql/
`````````````````````````````````````````````````````````````````
iDictate.com Offers One-Hour Voice-to-Text Transcription Service
For Only A Penny A Word
iDictate.com has announced the launch of its new voice-to-text
transcription service, utilizing a unique blend of Internet
technology and human intervention that will dramatically change
the way business, legal and medical professionals obtain
transcribed documents on a global scale.
http://www1.internetwire.com/iwire/plsql/release_html
`````````````````````````````````````````````````````````````````
Move.com And AltaVista To Create Co-branded Real Estate Channel
Move.com announced a strategic alliance to create a co-branded
real estate channel that will debut in several months on
AltaVista. Under the terms of the three-year agreement, AltaVista
will receive payments valued at up to $40 million. Move.com will
be the exclusive content provider to the new real estate channel
carried on the AltaVista Live! personalized portal service.
http://www1.internetwire.com/iwire/plsql/release_html
`````````````````````````````````````````````````````````````````
List-Universe.com Acquires Email Directory Goliath TILE.NET
SAN FRANCISCO, CA -- (INTERNET WIRE) -- List- Universe.com Corp,
The Email List Owner and Ezine Publisher Resource Network,
announced that it has acquired the Lyris Technologies, Inc.
property TILE.NET, which is a comprehensive Internet reference
guide to email lists, newsgroups, FTP sites, computer products
vendors, and Web design companies.
http://www1.internetwire.com/iwire/release_clickthrough
`````````````````````````````````````````````````````````````````
MURDOCH'S AUCTION
Rupert Murdoch's News Corp. is taking on Britain's online auction
industry. The media giant will launch its own auction business on
Feb. 25 to compete with the likes of qxl.com. To be called
Firedup.com, the site will have exclusive content from a variety
of Murdoch organs. The company has signed up a number of
merchants to provide products and services for Firedup. Citroen,
Virgin, and Go will provide cars, holidays and flights,
respectively.
http://www.zdnet.co.uk/news/2000/3/ns-12869.html?nl=inte
`````````````````````````````````````````````````````````````````
Germans to Spend Most Online in 2004
Within four years, Germans will account for 26 percent of
Europe's e-commerce expenditures, shelling out $416 billion, says
Forrester Research. In a distant second place will be the U.K.,
spending $290 billion, or 18 percent of the total European outlay
in 2004. Source http://www.thestandard.com
`````````````````````````````````````````````````````````````````
e-z INK Will Change The Way Millions Of People Think Of
Publishing And Purchasing Books
CooGoo Enterprises announced the launching of its new electronic
publishing site on the WWW, offering an affordable publishing
alternative to the printed page. The site will not only cater to
authors and writers, but to readers of all types of literature,
from fiction to drama to children's stories to how-to books, etc.
http://www1.internetwire.com/iwire/
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No More Identity Theft, Junk Mail or Telemarketers with
GuardLock.com
A new National Search & Discovery service unveiled today at
GuardLock.com http://www.guardlock.com promises to remove
consumers' personal information from public access. The service
stops companies from selling consumers' private information while
educating consumers on their privacy rights. The website also
offers free educational resources on privacy on and off the
Internet.
`````````````````````````````````````````````````````````````````
WorldWideWeb Tax Launches First Comprehensive US Tax Directory
Tax information has been widely queried on the web over the last
few years. In fact, last year over 360 million search terms were
checked to determine what kind of information US citizens are
looking for to complete their income tax forms. This research
resulted in the first comprehensive, online US income tax
directory to assist taxpayers in filing their 1999 returns.
Launched on January 1, 2000 in anticipation of the upcoming tax
season, WorldWideWeb Tax http://www.wwwebtax.com provides a
broad cross section of tax information free to taxpayers.
`````````````````````````````````````````````````````````````````
Do One Thing. Market Like Hell
That's Joe Ricketts' plan for Ameritrade, and it's working. Who
would have thought such a successful online brokerage would be
run by a 58-year-old guy in Nebraska?
http://www.thestandard.com/article/display/
`````````````````````````````````````````````````````````````````
Boohoohoo.com
Just three months after its ballyhooed - but postponed - launch,
fashion boutique Boo.com has hit a bump. And it's not the only
online retailer with troubles.
http://www.thestandard.com/article/display/
`````````````````````````````````````````````````````````````````
Students Spend More on Books, Software
Products Purchased on the Internet
Online Online
Adults Students
Any 36% 32%
Books 16% 20%
Music 12% 13%
Software 11% 16%
Clothing 8% 15%
Movies, videos 6% 11%
Source: Cyber Dialogue from http://www.thestandard.com
`````````````````````````````````````````````````````````````````
GO-ING A NEW WAY
Disney's Go.com is getting out of the portal business to focus on
entertainment. It's also losing its logo by order of a federal
appeals court, which made the firm immediately remove its logo
from TV ads and Web sites until a trademark infringement trial
brought by GoTo.com is resolved. http://www.thestandard.com
`````````````````````````````````````````````````````````````````
Yodlee And Altavista Introduce One-Click Access To Personal
Accounts For Millions Of Users
Yodlee, Internet personalization, and AltaVista Company announced
a relationship to jointly deliver and market a comprehensive
co-branded service that takes personalization to new heights for
millions of AltaVista users. "Yodlee's Personalization Platform
offers users instant access to relevant, personal information in
a highly secure user interface" http://www1.i
`````````````````````````````````````````````````````````````````
Thousands Of Businesses Join Español.com's Affiliate Program,
Program Boosts e-Tailer's Sales 10 Percent In First Month
Español.com announced the creation of the industry's first
bilingual affiliate program. By collaborating with affiliates
throughout the world, Español.com extends a new opportunity to
Hispanic businesses to add an e-commerce offering to their online
operations, while promoting Latin products and culture.
http://www1.internetwire.com/iwire/
`````````````````````````````````````````````````````````````````
Top Advertisers of December 1999
Check out the top advertisers, ranked by banner impressions, on
internet.com's AdResource site. The rankings are based on data
from BannerTrack, Nielsen//NetRatings' syndicated advertising
research report.
http://adres.internet.com/statistics/advertising/article/
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December 1999 Usage Stats
The average activity for a Web user in December 1999, as reported
by Nielsen//Net Ratings Inc., includes how many times users went
online, how many pages they visited, and how long they stayed.
http://cyberatlas.internet.com/big_picture/traffic_patterns/
`````````````````````````````````````````````````````````````````
Top 25 Properties of December 1999
The Top 25 Web properties for the month of December 1999 ranked
by unique audience according to Nielsen//NetRatings Inc.
http://cyberatlas.internet.com/big_picture/traffic_patterns/
`````````````````````````````````````````````````````````````````
Online Ad Spending Up in UK
Television will remain the preferred method for advertisers to
reach consumers in the UK for the foreseeable future, but
Internet advertising is making some strides in the UK, according
to Fletcher Research.
http://cyberatlas.internet.com/big_picture/geographics/article/
`````````````````````````````````````````````````````````````````
B2B Explosion Continues
Research shows that the worldwide business-to-business e-commerce
market will be at more than $400 billion by the end of the year.
http://cyberatlas.internet.com/markets/professional
`````````````````````````````````````````````````````````````````
=================================================================
LISTEN to #1 New York Times Best-Selling Author, Robert Allen,
ONLINE as he reveals the formula you need to create the INCOME
YOU DESERVE to be financially FREE. Click here to read:
http://www.nowsell.com/robert.html
=================================================================
OK, that's it for part two! Below you'll find the INFO SECTION.
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To subscribe on the Web please go to:
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Biz Bits is Copyright © 1999 Azam Corry. All Rights Reserved.
No part of Biz Bits may be reproduced in whole or in part without
written permission, though it may be freely redistributed in its
unedited form. All guest articles are copyright their respective
owners and are reproduced with permission.
Biz Bits is an internationally registered weekly publication.
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Last Modified: 12:42, Monday November 29, 2004. Copyright © 1999-2008 NowSell.com. All rights reserved.
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