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 Online Marketing Strategy And Home Business Promotion
Wed 16th Feb.'00
In this issue (Part 2):
1. VOTING BOOTH
==>This week's quick poll and last week's results.
2. FEATURE ARTICLE
==>"Developing a Marketing Strategy That Will Earn
You $3000.00 (or more) From Associate Programs!"
by Dr. Bill Nieporte.
3. TIDBITS
==>Business news and other snippets to keep you informed.
4. INFO SECTION
==>Subscription details. Join Biz Bits FFA!
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+ VOTING BOOTH +
This is the place where we take a quick poll for a snapshot of
the Biz Bits family's position on a given topic.
ｷｷｷｷｷｷｷｷｷｷ
This week:
ｷｷｷｷｷｷｷｷｷｷ
Do you always unsubscribe from ezines and newsletters you don't
read?
YES! >>>> mailto:yes+nowsell.com
I unsubscribe quite quickly!
NO! >>>> mailto:no+nowsell.com
Sometimes I forget, keep them on file, or stop using that email
account!
ERR? >>>> mailto:err+nowsell.com
I'm not sure... depends...?
*** Add any additional comments in the body of your vote mail ***
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*****************************************************************
Do you find Biz Bits useful?
Then share the wealth and forward a copy to your friends!
*****************************************************************
ﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘﾘ
ｷｷｷｷｷｷｷｷｷｷ
Last week:
ｷｷｷｷｷｷｷｷｷｷ
Do you think the Internet is a generally secure environment in
which to divulge personal information?
YES! >>>> 62%
There are some isolated problems, but it's generally safe!
NO! >>>> 38%
Most definitely not!
ERR? >>>> 0%
I'm not sure... depends...?
[Azam: Hmmm... strange that so many feel the environment we
require others to trust in order for us to make money, is
insecure. ]
ｷｷｷｷｷｷｷｷｷｷｷｷｷｷｷ
Voter Feedback:
ｷｷｷｷｷｷｷｷｷｷｷｷｷｷｷ
NO!
This poll appears just a day after the deluge of emails into
their respective systems shut down amazon.com, yahoo.com and
ebay.com for hours. These are the biggies and if they can be so
badly affected it seems prudent to believe that the security
environment is not all that it is boosted up to be.
Parameshwar mailto:tml+vsnl.com
[Azam: Thanks for your comment Parameshwar. Whilst there is some
truth in what you say, I feel we should keep in mind that the
security of personal data was not effected. This was a simple
case of overload. A bit like a never-ending stream of passengers
pouring onto a bus until it can no longer move.]
Internet is not safe. Data sent with most forms are in open text,
and it can be easily read.
Always when I send personal info I think: am I crazy?
Why am I divulging personal info ?
But fortunately nothing bad happened.
Lech Baczynski Discover secrets of earning cash in the Net.
Proven methods! Go NOW -> http://www.cash.prv.pl/indexe.htm
[Azam: Thanks for your comment Lech. It is true that data sent
through non-secure forms can be easily read. Personally however,
my outlook tends focus on my own insignificance. I'm just another
'nobody' in a sea of millions (I use the term for illustration
only. I know we're all 'somebody' really! ;-).
Most of us are unlikely to be the subjects of a targeted attack.
We're just not worth the effort. In addition, the type of
information we disclose in an online form, is usually quite
mundane to a third party, even if we do feel it's very personal.
It's seldom the sort of thing that an individual could use
against you.
Credit card transactions should always be via secure forms.
However, even here the risk is born by the merchant, not the
cardholder. If a purchase is made on your credit card without
your consent, it's the merchant that foots the bill, not you.
In my opinion, the trustworthiness of the companies to whom we
supply the information, warrants far more concern than the
possibility of a third party illegally intercepting it. Many
businesses - especially the larger ones - are primarily concerned
with profits, not integrity. There seems to be an attitude of "If
we can get away with it, let's do it!" If you keep abreast of the
news, I'm sure you can think of many companies that have visited
the courts in the last 12 months over improper collection/use of
data, or other 'unfair practices' of one kind or another.
As business owners, it is our responsibility to do all we can to
make sure that information collected from customers is secure. We
ask that the customer trust us, and should honor that trust once
obtained. It has to be remembered that it is not what we consider
sensitive, but what the customer does that matters. And whilst it
may not be true of large concerns, the cornerstone of many
successful small businesses is integrity.]
=================================================================
DISCOVER INSIDER INTERNET MARKETING SECRETS! NEW - Version 4.0!!
Learn the Insider Internet marketing secrets that can explode
your online profits. One of the hottest selling Internet
marketing courses on the Net today. BRAND NEW UPDATE 11 JAN 2000
Secrets To Making Money On The Information Super-Highway:
http://www.aismedia.com/secrets/index.htm?MC10749xBB01
=================================================================
+ FEATURE ARTICLE +
-----------------------------------------------
Developing a Marketing Strategy That Will Earn
You $3000.00 (or more) From Associate Programs!
-----------------------------------------------
by Dr. Bill Nieporte
Associate Program (APs)) are the hottest moneymaking
opportunity available today. Easy to join, you can be up
and running within an hour.
Despite the ease of joining, however, most AP members never
make any profit. In one program from which I earn (on
average) $3,000.00 monthly. I have also recruited 75
associates to join this program. What I recently discovered
is that 68 of them HAVE NEVER made a sale.
This article is written to help those who have never earned
profit. I will introduce five of the essential marketing
strategies you must adopt NOW to earn big profits from
Associate Programs.
~~~~~~~~~~~~~~~~~~~
Pre-sell Your Product
~~~~~~~~~~~~~~~~~~~
Most APs provided its Associates with a free website
complete with all the essential elements of a effective
online sales presentation (sales letter, testimonials, free
bonuses, order processing, guarantees, etc.) If this
material is well crafted, it will result in the conversion
of a large percentage of your site visitors into product
buyers (called the CR or conversion rate).
You can increase your CR if you learn how to *pre-sell the
product* before people visit the main site. As an owner and
advocate of product X, you are in a position to provide a
personal endorsement - the single most effective strategy
for successful AP marketing.
There are several ways to share this endorsement. You ought
to begin by creating several "pre-sell pages" on your own
domain that contain your endorsement. You should also be
prepared to share your endorsements with your opt-in email
list. Both of these topics will be addressed in a moment.
~~~~~~~~~~~~~~~~~~~~~~~~
Procure Targeted Traffic
~~~~~~~~~~~~~~~~~~~~~~~~
Once you've got your "pre-sell page" you need to get traffic
to your site. Without traffic there will be no sales. The
trick is to attract the right kind of traffic - people who
visit your site interested in what you are selling.
Suppose I market a company the best tasting doggie bone ever
developed. What would be better: attracting 1 million cat
lovers to my site or 5,000 dog lovers. In this case bigger
is not better!
This is why you must create your own "pre-sell pages." It
allows you to build pages that are indexed by the search
engines using different search criteria that will allow you
to target a particular niche market.
Suppose you are selling a product that helps people write a
more persuasive sales letter. What niche market can you
address that needs such knowledge? Right now I am preparing
a marketing plan geared toward the clergy - many of whom are
called upon to writes letter to raise funds for various
ministry endeavors. Most have no clue how to write those
letter- but I have a product that can help!
Do you see the potential here?
~~~~~~~~~~~~~~~~
Prove Your Worth
~~~~~~~~~~~~~~~~
The Internet is fill with many scams and shams. People need
proof that they are not being "taken for a ride."
My best selling AP recently introduced a free e-book that
they could easily sell for $50-$100. It is being given
away, however, to prove the worth of the main program.
Do same thing for you program? Write an informative article
about the subject addressed by your program. Include a link
to your "pre-sell page" in your resource box. Submit it to
Ezine editors for possible publication. This strategy works!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Position Yourself Above Your Competitors
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Why should a person buy from you rather than one of your
competitors? You need to provide them a compelling answer
to this question. You must create an offer (within the
guidelines of your AP rules) that will convince somebody buy
from you.
Do some inventory. Explore what you can offer that you
fellow associates can't provide. Perhaps you can give them
a product you've created and sell as a free bonus when they
buy from you. It might even be possible for you to use a
portion of your profits to "gift" them into another program
or business you represent. Maybe you can offer a 30-minute
consultation in a field of expertise.
Suppose you market a product that pays you a $100.00
commission each sale. Also suppose you get five sales per
month - or $500.00. Next imagine that your bonus will cost
you $20.00 per sale--but net you five additional sales!
Which would you prefer: 5 x $100 or 10 x $80? Now if you
selected the first option, please unplug your modem and turn
off your computer. :)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Publish Follow Up Marketing Materials
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Recently I got this note from one of my Ezine subscribers:
"For a couple months I've been reading about your
endorsement of *product X.* Several times I visited your
site - but never paid for the program. In your last
message, however, something clicked and I went right over to
place my order. Now I am writing just to say thanks for
pointing me in the right direction!"
This note reveals several important marketing lessons you'll
need to learn to succeed in online marketing!
1) You need to have several ads and endorsement ready for
each product you represent. Marketing is an ongoing
process, not a one shot deal!
2) You need to have a automatic delivery system ready to
share your ongoing marketing materials with prospective
buyers. There are many follow-up Autoresponders on the
Net. Get one!
3) You need to effectively manage an opt-in list of people
who are willing to receive your marketing information. You
will find a valuable free tutorial aimed at helping you
start your own Ezine at http://ezinesuccess.com.
Despite all the ads I purchase, pages I submit, and links I
exchange, my number one source of profit comes from being
the editor of an Ezine.
醇醇醇醇醇醇醇醇醇醇醇醇
Dr. Bill Nieporte is editor of "The Success In Life Newsletter."
Subscribe by visiting http://ezinesuccess.com. Read the bizarre
experiment about the "Internet Marketing Guru who Couldn't give
Away $100 Bills!" The full story is at
http://www.roibot.com/w.cgi?R250_free1
醇醇醇醇醇醇醇醇醇醇醇醇醇醇醇醇醇醇醇醇醇醇醇醇醇醇醇
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+ TIDBITS +
eBrain - Hackers Heighten eCommerce Concerns Among Women
New eBrain research indicates women who regularly shop online are
much more concerned about the safety of ecommerce than men after
recent attacks by hackers. Some 60% of men indicated the recent
attacks won't negatively impact their confidence in shopping
online versus only 40% of women.
http://www1.internetwire.com/iwire/
`````````````````````````````````````````````````````````````````
CardSmith.Com Revolutionizes Direct Marketing With
E-Commerce-Sponsored, Personalized, Printed Postcards
CardSmith.Com announced a complete turnkey direct mail solution
that enables clients to access households through customer
referrals. The CardSmith program is aimed at building Web site
traffic and offers a way to measure and track results of a
promotional campaign.
http://www1.internetwire.com/iwire/
`````````````````````````````````````````````````````````````````
UltiVerse Technologies To Conduct Free Online Seminars
With its bold vision of "Software Appliances for
eCommunications," UltiVerse Technologies has established itself
as a technology leader in the exploding eCommunications market.
The company is focused on providing standards-based, modular
solutions, including fax, voice, mobile and video messaging which
will empower customers to "turn on" their existing and
Internet-based business communications.
http://www1.internetwire.com/iwire/
`````````````````````````````````````````````````````````````````
MyEvents.com Announces Alliance With Phone.com
MyEvents.com, lifestyle management site, announced they are
joining the Phone.com(tm) Alliance Program to provide their users
another way to access their calendars, contacts, task lists and
more via the mobile phone. MyEvents.com will provide its users
with universal access to their personal and group tools,
messaging, news headlines, stock portfolio and local weather even
when they are away from their computers.
http://www1.internetwire.com/iwire/
`````````````````````````````````````````````````````````````````
Secure Access to Generalmail.com for Reading and Writing Email.
More Security for Electronic Mail
The number of people and companies communicating with each other
by email is increasing rapidly. Therefore, the need for
efficient, secure email management solutions accessible from
around the world is also increasing. Generalmail
http://www.generalmail.com, a leading Swiss email provider,
responds to those increased security requirements by launching
Secure Email Access.
`````````````````````````````````````````````````````````````````
New Search Site Powered By More Than 400 Search Engines
With the invention of a new technology, Skworm, Inc. addresses
the limitations of general-purpose search engines. Users can
retrieve and view targeted search results from several hundred
search engines while remaining on Skworm's site, rather than
being hyperlinked somewhere else.
Click Here
`````````````````````````````````````````````````````````````````
Free Custom-Tailored Opinion Polls and Surveys - A New Media
Service from QueenDom.com
Have you ever wished you could easily and quickly find some hard
data to back up your story? Would you like to get public opinions
on obscure topics? Get the numbers to prove your hunch? No
problem! QueenDom.com can get the answers that you are looking
for. All you have to do is use our new service for the media.
QueenDom.com http://www.queendom.com is an offbeat Internet
based magazine that has been online exploring the human mind
since the spring of 1996.
`````````````````````````````````````````````````````````````````
EC TACKLES MS
The European Commission has joined U.S. governing bodies in
levying an antitrust investigation into Microsoft. The complaint
was filed by Sun Microsystems, but the EC has taken up the action
with vigor. Microsoft confirmed the investigation, saying Sun had
levied the charges because the new server technology included in
Windows 2000 would "make it harder for Sun to compete." In the EC
filing, the commissioner says that dominance in the server
software market could help Microsoft control e-commerce, a hot
button with European lawmakers as they try to advance the
profitability of the Internet industry here.
http://www.theregister.co.uk/000210-000014.html
`````````````````````````````````````````````````````````````````
JUST THE EFAX, MA'AM
U.S. online fax company eFax.com has a fight on its hands as it
tries to move into the U.K. The domain name efax.co.uk is owned
by a British company that is refusing to part with it. The U.S.
company tried to win an injunction against its U.K. namesake, but
has failed to do so. The U.S. firm has been trading under its
name since February 1999, while the U.K. company has been using
the name since 1997. The judge in the injunction proceedings said
this week that "efax" was a sufficiently generic moniker that
first-come-first-serve would have to be the rule of thumb, giving
precedence to the British company.
http://www.theregister.co.uk/000207-000002.html
`````````````````````````````````````````````````````````````````
GATES JOINS BRANSON
Microsoft Chairman and Chief Software Architect Bill Gates is
joining forces with Virgin Group CEO Richard Branson to nail down
the next license for the U.K.'s National Lottery, the two said
this week. If Branson's Virgin Group wins the seven-year license
for the National Lottery from Camelot Group, the current license
holder, Virgin will establish the nonprofit People's Lottery, in
which Microsoft will serve as technology partner, Branson and
Gates said on the Breakfast With Frost television show. Microsoft
would provide the People's Lottery with software and technical
support. It would also get the lottery running over the Internet
and mobile telephones, as well as on interactive television.
http://www.pa.press.net/news/NEWS_Branson_160005.html
`````````````````````````````````````````````````````````````````
AUCTION'S USERS, LOSSES UP
One of the U.K.'s most watched e-commerce companies, online
auction house QXL.com, announced third-quarter losses of 38.1
million pounds ($61.1 million) this week, although it downplayed
the losses by announcing a jump in the user base. The number of
Brits trading on the site rose 84 percent to 453,000 from the
second quarter, while the number of items auctioned rose 49
percent to 1.3 million. QXL said it expects users to increase
dramatically in the coming months as the auction site expands
across Europe. The company has also stopped its previous practice
of buying bulk goods and auctioning them online, reverting
instead to a more typical auction model of taking a commission on
all goods sold.
http://www.ft.com/nbearchive/email-neteq343b4a.htm
`````````````````````````````````````````````````````````````````
MOBILE BANKING
Visa and Nokia are the latest companies to join the WAP parade in
Europe. The two said Monday they would develop a system for
charging credit to mobile phones via the wireless application
protocol. The plan is to allow one-click purchasing for
consumers, who will be able to charge goods to their credit
cards. Nokia has pledged to create a secure format for
transmitting data between wireless networks and credit issuers.
Once the system is established, they'll test it in the home of
wireless development, Finland and Sweden. MeritaNordbanken, a
Swedish-Finnish bank, has agreed to host the pilot program.
Click Here
`````````````````````````````````````````````````````````````````
Half of US Households Use PCs
PC use in American homes has surpassed the 50-percent mark, and
90 percent of PC users are now online, according to data from
Harris Interactive surveys. The surveys also found that almost
half of all adults use a PC at work, and 79 percent of those
users are online.
Click Here
`````````````````````````````````````````````````````````````````
Li's Latest Move Rocks the Asian Internet Scene
Richard Li's Hong Kong-based Pacific Century CyberWorks makes
moves on Cable & Wireless' stake in Hong Kong Telecom while
SingTel flirts with C&W for the same prize.
http://asia.internet.com/2000/2/1401-pccw.html
`````````````````````````````````````````````````````````````````
NIELSEN//NETRATINGS: AVERAGE INTERNET USAGE
January 31-February 6, 2000
Activity for the average Internet user.
+----------------------------------+---------+---------+-------+
| | Current | Last | % |
| | Week | Week |Change |
+----------------------------------+---------+---------+-------+
|Number of Sessions per Week | 6 | 6 | 0 |
|Number of Unique Sites Visited | 6 | 6 | 0 |
|Page Views per Week | 208 | 210 | -1 |
|Page Views per Surfing Session | 34 | 35 | -2.9 |
|Time Spent per Week | 3:05:47 | 3:09:50 | -2.1 |
|Time Spent During Surfing Session | 0:30:48 | 0:31:15 | -1.4 |
|Duration of a Page Viewed | 0:00:54 | 0:00:54 | 1.5 |
|Average Click Rate for Top Banners| 0.33 | 0.32 | -2.9 |
|Active Internet Universe (actually| 55.9 | 55.4 | 0.8 |
|surfed) | million | million | |
|Current Internet Universe Estimate| 122.9 | 122.8 | 0.1 |
|(had access, but did not | million | million | |
|necessarily go online) | | | |
| | | | |
+----------------------------------+---------+---------+-------+
Source: NIELSEN http://www.netratings.com
`````````````````````````````````````````````````````````````````
Go Hack Yourself by Polly Sprenger
To test vulnerability to attack, Net companies are turning to
"tiger teams" of computer security experts. Their mandate: Break
in, by any means necessary.
http://www.thestandard.com/article/display/0,1151,9738,00.html
`````````````````````````````````````````````````````````````````
Net IPOs Explode in 1999
Internet IPO Trends
1995 1996 1997 1998 1999
Total Net IPOs 7 27 18 29 250
Amount Raised $408 $1,185 $633 $1,516 $19,751
(Millions)
Total U.S. IPOs 557 786 603 362 545
Amount Raised $31,770 $36,956 $38,450 $49,992 $104,982
(Millions)
Source: The Standard and Pegasus Research
`````````````````````````````````````````````````````````````````
MyInteriorDecorator.com: What Will They Think Of Next?
Buy a book or a CD, send an email or flowers, there is no limit
on what you can do on the Internet these days. Now you can have
your own personal interior designer as well.
Click Here
`````````````````````````````````````````````````````````````````
Freeworksheets.com Offers Thousands Of Free Educational
Worksheets
Freeworksheets.com offers thousands of free educational
worksheets to print or download and save. Teachers, parents,
homeschooling families, and students comprise our community of
users. Worksheets are categorized and easy to find.
Click Here
`````````````````````````````````````````````````````````````````
Send E-Mail to Cell Phones from Your NT Box
Sick of schlepping around both your pager and your cell phone?
But, you say, you need to get messages! Don't worry, now you can,
with text messaging on cell phones -- it's a free and very easy
solution. http://www.swynk.com/friends/ogrady/sql_sms.asp
`````````````````````````````````````````````````````````````````
Learn to Defend Your Site Against Hackers
The E-Commerce Guide's EC Outlook featured a four-part series on
Internet security, starting from the basics of explaining Net
security, through the best software you can get to protect your
system. http://ecommerce.internet.com/outlook/0,1220,,00.html
`````````````````````````````````````````````````````````````````
Prediction: More Wireless Net Access Than Wired
A number of converging factors are leading to a massive explosion
of wireless Internet access, a new study says. In fact, the study
predicts that, soon, more people will access the Net without
wires than with wires.
http://www.allnetdevices.com/news/0002/000209idc.htm
`````````````````````````````````````````````````````````````````
The Internet and Taxes, the Two Certainties in Life
The current situation is that tangible goods sold over the
Internet are generally taxed. Intangible goods like software
downloads are more difficult to tax, but ultimately most
governments will find a way of getting revenue from these too.
http://webdevelopersjournal.com/columns/ajs_internet_tax.html
`````````````````````````````````````````````````````````````````
Free E-Mail Clients
Looking for a halfway decent email client that won't empty your
wallet? We have got the best the web has to offer!
http://www.internetemaillist.com/Feature/Clients/
`````````````````````````````````````````````````````````````````
B2B Gets Whole New Look
US business-to-business (B2B) e-commerce will hit $2.7 trillion
in 2004, as more than 90 percent of firms interviewed described
plans to buy and sell on the Internet, according to a report by
Forrester Research. According to the report "eMarketplaces Boost
B2B Trade," the B2B growth will also be accelerated by the rapid
development of eMarketplaces -- new models for conducting
e-commerce, including auctions, aggregators, bid systems, and
exchanges.
Click Here
`````````````````````````````````````````````````````````````````
=================================================================
*** HOW DO YOU SPELL ONLINE SUCCESS? E-X-P-E-R-I-E-N-C-E! ***
Why reinvent the wheel ... wasting time and money going it alone
when a bunch of highly-successful webmasters and marketers have
SPILLED THE BEANS at a new Private Web Site?... Learn from our
mistakes and you'll have more time to actually grow your
business! Click here NOW! ===>> http://www.nowsell.com/imc.html
=================================================================
OK, that's it for part two! Below you'll find the INFO SECTION.
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To subscribe to Biz Bits, send a blank email to:
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Should you ever wish to unsubscribe (hopefully not!):
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To subscribe on the Web please go to:
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Biz Bits archives:
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Posts to Biz Bits FFA [mailto:FFA+topica.com]:
This is where you can send all of your ads, sales letters,
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=================================================================
Information on sponsoring Biz Bits: mailto:bbads+nowsell.com
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