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 Web Marketing Strategies For Home Business Promotion
Wed 23rd Feb.'00
In this issue (Part 2):
1. VOTING BOOTH
==>This week's quick poll and last week's results.
2. FEATURE ARTICLE
==>"Ten things to consider"
By Paul Lemberg.
3. TIDBITS
==>Business news and other snippets to keep you informed.
4. INFO SECTION
==>Subscription details. Join Biz Bits FFA!
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+ VOTING BOOTH +
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This is the place where we take a quick poll for a snapshot of
the Biz Bits family's position on a given topic.
··········
This week:
··········
Do you understand cyber-speak? Terms like SSI, DHTML, Firewall,
CPM, CTR, flash, ping, etc.?
YES! >>>> mailto:yes+nowsell.com
I understand the majority of terms and acronyms I come across!
NO! >>>> mailto:no+nowsell.com
I haven't a clue what most of them really mean!
ERR? >>>> mailto:err+nowsell.com
I'm not sure... depends...?
*** Add any additional comments in the body of your vote mail ***
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Do you find Biz Bits useful?
Then share the wealth and forward a copy to your friends!
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··········
Last week:
··········
Do you always unsubscribe from ezines and newsletters you don't
read?
YES! >>>> 77%
I unsubscribe quite quickly!
NO! >>>> 23%
Sometimes I forget, keep them on file, or stop using that email
account!
ERR? >>>> 0%
I'm not sure... depends...?
[Azam: Well, at least that means most of you are definitely here
by choice! ;-) Seriously though, I suspect a greater percentage
of the online population don't unsubscribe than our results
suggest.
For example, when placing ads for Biz Bits in other ezines, I
have noticed that some lists bring particularly poor results.
Sometimes lists with a few hundred subscribers outperform those
with many thousands. I am of course only referring to comparisons
where the ad used and the target audience were the same (another
possibility is that the publisher is simply lying about the size
of their list, which, I am told, is quite common).
My guess is that many of the 'poor performers' do one or more of
the following:
1. Subscribe addresses that a user has supplied for the use of an
online service. Many of these will be free web-based accounts,
were mail can be sent without bouncing even though the account is
not regularly used.
2. Use an online unsubscribe system, rather than a regular
'unsubscribe' email address. For a variety of reasons, this
places obstacles in the path of anyone wishing to stop receiving
the publication.
3. Use a mail server that doesn't put the recipients address
anywhere in the header or body of the email. These lists are a
real pain to get off if you forget the address you used to
subscribe.]
···············
Voter Feedback:
···············
YES!
Yes if they are not part of a network that I belong to. Then you
have to keep them to belong. So I just filter them to the trash
bin.
Penny Widell ICQ#40299131 Mailto:pennydw+wcenet.com Pennysworth
Marketing: http://pennysowrth.bizhosting.com/index.html
[Azam: Thanks Penny. How many *thousands* of others do you think
do exactly the same? Not a place to spend your ad dollars!]
I have limited space on Yahoo, so I definitely unsubscribe
to everything I don't read. And because I have limited
time, I don't read many. I try out just about everyone out
there, though! Yours is always read "cover to cover." ;-)
Anne Free newsletter about plain and simple living
mailto:PLAIN-Living-subscribe@onelist.com
[Azam: Thank you Anne. It's nice to know that Biz Bits is one
amongst your selection. 'Course, it's even nicer to know that you
read it from "cover to cover!" ;-)]
Anyone who doesn't is a spineless worm! hehe
Ariel Gross mailto:ariel+absolutemotion.com
[Azam: Err... yes, thank you for that Arial!]
To receive ezines which you don't read or file for future
reference is wasteful in every sense. However, because I am in
Europe, where internet calls are charged by the second, I only
unsubscribe from those titles which provide an email facility to
do so.
Those which insist I visit a URL and (quite often expect me to)
go through a needlessly complicated process, I block. Most
commonly this is by using a filter whereby those mailings I don't
want but which I cannot unsubscribe from easily, go straight to
the trash can.
As a communicator this hurts me and, at first, I felt guilty
about this labor/money saving ploy. After all, each time I do
this, I am unfairly boosting a readership figure and wasting both
a publisher and their advertisers' time and money.
However, as I have become more conversant with the web and the
many different types of operator, I am increasingly critical of
those who profess to provide a service to their readers yet
cannot be bothered to cater for the differing needs and
environments around the world. Why should I pay for their
ineptitude?
David Deeson mailto:david+nowsell.com
http://www.nowsell.com/internet_business/ask
[Azam: Well said David! Why should we pay? Actually, I reckon a
lot of the publications that use this method do so precisely
because it makes it an effort to unsubscribe, in the hope that
you won't.
And have you ever noticed that most of them are fairly short? I'm
sure the publishers think that if they keep it small, people are
less likely to go through all the hassle of removing their
address!
Unfortunately however, whether we go online to unsubscribe, or
filter the mail to the trash, we're still paying. The cumulative
cost of downloading unwanted emails day after day adds up.
There is another way to stop the mail ...
... redirect it back to the sender! Though I've never actually
done it myself, in theory if you do so two or three times in a
row, the server will decide that your address is undeliverable.
Freedom!
Note that I said 'redirect' and not 'forward'. The two are not
the same. When you redirect an email, you remove yourself from
the communication loop and 'bounce' the message to your chosen
recipient (in this case the original sender).
PLEASE, PLEASE DO NOT DO THIS IF AN UNSUBSCRIBE ADDRESS IS
PROVIDED. There might be a *real* person somewhere at the other
end, checking on bounces and manually re-inserting them into
their list. Plus it wouldn't make sense; unsubscribing via email
is much easier and quicker too!]
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marketing courses on the Net today. BRAND NEW UPDATE 11 JAN 2000
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=================================================================
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+ FEATURE ARTICLE +
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----------------------
Ten things to consider
----------------------
A provocation for the coming year, decade, century or
millennium.
By Paul Lemberg
By now, you've set a working
direction for the year, established clear-cut objectives.
Your first-iteration plan to reach them should be in place.
This now seems like an ideal time to rethink the whole
thing, doesn't it? After all, one of the effects of
internet time is that plans are subject to change just as
soon as - or perhaps even before - they are written. Along
these lines of thinking, perhaps there are some items you
missed. Maybe there are issues you didn't have time to
consider, or even things your mind touched on, but quickly
passed over to deal with more urgent and pressing events.
If you are off-cycle, and on the verge of a new period, you
can use this exercise ex ante, rather than ex post. To help
you stimulate your neural pathways and hopefully create an
idea or two, I offer the following thoughts for your
consideration. These "considerations" are not sequenced in
order of importance. I think they are important.
1. How far in the distance is your planning horizon? Most
companies today plan 12-24 months out, calling anything
beyond that "vision." Internet time implies a shortened
time frame for activities, but does that time-collapse
extend to a shortened vision as well? How much have you
thought about what you will accomplish this decade? What
will be your company's impact on the millennium? (OK -
perhaps millennium is too far out. What about the century?)
You may say you have more pressing fish to fry. Your
investors would like to see increased returns sooner than
that. While this might be true enough, taking the long
view can inform the short view, leading to greater returns
for years to come. What do you see when you take the long
view?
2. How are your prospects' needs going to change? How is
their world affected by the dramatic increases in
connectivity and the compression of time? What are you
doing to understand their changing environment - their
changing business issues? What are you doing to improve
your customer's business under these slippery conditions?
To take it one step further, what do your customers'
customers want? While you are at it, you might stop to
consider how are your suppliers' needs changing? Could
those changes open up new opportunities for you, or darkly
portend changes downstream totally derailing your business
model? What about your distributors? Is their world
shifting? Can you both benefit?
3. Who in your organization simply isn't contributing? As
they say, your mileage may vary from individual to
individual but everyone has the responsibility to go some
distance, to make something valuable happen. Not everyone
will make good on that implied promise. The often observed
80-20 rule applies to your staff as well: 20% of your
people will produce 80% of the value. That leaves 80%
producing only 20%. Do the math: the bottom 10% of your
organization produce almost nothing. Who isn't making the
cut? Should you be doing something about it? You may think
it beneficent to provide that bottom percent with a paying
job - don't. It isn't. The non-performers know who they
are, but they won't cut the cord on their own. Do what you
can to help them reach the bar, but if after a while they
don't make it, set them free to find an environment in
which they can succeed. Free up your own resources for
people who make a difference.
4. Are you creating solutions to today's problems? What
about next week's, next year's, or the problems of several
years from now? How are you figuring out what those
problems are going to be, way out there on the time
horizon? Because the solution you sell today should
certainly address today's problems, but the solutions on
today's drawing board better not. Who in your organization
is responsible for trend-tracking and forecasting? Are you
building scenarios for the future? What about prospect
focus groups, or some other market-based feedback
mechanism? Who is your resident futurist?
5. What do you believe about the business you are in? For
most people this is a strange question - we rarely spend
time thinking about our own beliefs. The collection of
beliefs you hold about your business - what the Germans
call Weltanschauung - is decisive in most of the choices
you make. How much risk to take. What's risky and what
isn't. What projects and initiatives to undertake. What
kind of resources you need and whom to hire. Whom to
partner with, or should you have partners at all. Cooperate
or compete. How to treat your team. What your customers
should expect from you. How hard do you expect people to
work. All these decisions stem from your beliefs, and it
will help you to make them explicit. Once you surface those
beliefs, you can start to distinguish which are useful
beliefs and which are not. What is the benefit of a
particular belief? Is this belief relevant to your current
world, or is it a holdover from some past part of life?
Then, when you are ready, you can experiment with new
beliefs.
6. What are the obstacles to proceeding along your current
path? Yes - you've set a plan in motion, and you are taking
steps toward its achievement. But what roadblocks may rise
up to stop you? What things could get in your way -
foreseen and unforeseen? (I know, if it's unforeseen how
are you going to see it. Use your imagination, that's the
point of this exercise.) Rank these obstacles in terms of
likelihood, then rank them in terms of severity. Consider
how you might deal with them if they come up. The value of
this is a) like the Boy Scouts, you are better prepared; b)
you may illuminate issues you have been trying to sweep
under the rug; and c) you just may invent a whole new
approach to get where you are going, and it just might be
better than what you are doing now.
7. What, if you only knew how, would you be doing? What
would you do now if you had additional resources - and
should the lack of resources be stopping you? What, if you
were sure it would be successful, would you jump on right
away? What would you begin immediately, if your resources
were limitless? (Yes, limitless can be relative.) What are
you betting the future of your company on? What would you
be willing to bet the future of your company on?
8. What are the most important issues, right now? Make
separate lists for issues in your market and issues in your
company. Which of these issues are you dealing with, which
ones are on the backburner, and which ones aren't even in
the kitchen? What are the processes you use to deal with
these issues. Which issues are you ignoring, or hoping will
go away? What breakthroughs might be possible by addressing
or resolving issues in the latter category? Where are you
"resolving" issues by compromising? What possibilities are
available by refusing to compromise, or by breaking your
compromises? What old stories or old ways of looking at
things make these compromises seem inevitable? Where could
new technologies (either material, virtual, or societal) be
applied to break these compromises.
9. What are you sacrificing to accomplish your current
objectives? The definition of sacrifice is giving up
something of value for something of even greater value. Did
you intend to give up that thing of value, or is it a
thoughtless byproduct of your other choices? Do not dismiss
this lightly. In your business there are a number of
priority-conflicting critical success factors. These
include profitability, product development, new sales,
customer satisfaction, recruiting and retention, revenue
growth, sufficient capital - which one gets the most
attention? And in this operating cycle - will each area get
the attention it needs? Even in a lower position of
priority, these areas cannot be neglected. What isn't
getting done that needs to be done and how are you going to
do it?
10. What is the purpose of your organization? I don't just
mean increasing shareholder wealth, that simply won't
inspire your people to greatness. What besides that - a
given - is the purpose of your company. Purpose is not
something you invent, it is there already - you have to
uncover it. Why do you come to work each day? What do you
hope to accomplish in the long run? What about your
executive team? Your individual employees - why do they
come? What do they think they are doing each day? Do you
know? Have you bothered to find out? You've just completed
a planning cycle, and I'm asking what your purpose is! If
you can't answer this question easily, now would be a great
time to start.
Bonus question for consideration: Are
there any questions I've listed above that you do not have
easy answers to, but wish you did?
Every so often I do an exercise called
the "One-Hundred Questions." If you would like a copy of my
most recent 100 questions, along with how to use this
simple thought-provoker, send an email to
request+lemberg.com?subject=100questions.
============================================================
Paul Lemberg is the author of the forthcoming book, "Faster
than the Speed of Change." Paul conducts a limited number
of highly-focused, three-day Strategic Reinvention Programs
for fast-growth, entrepreneurial companies. Paul is also
available to speak at company meetings and seminars, and
also for one-to-one executive coaching. To find out more
contact us at 760-741-1747 or e-mail to paul+lemberg.com,
or visit our website at http://www.lemberg.com.
*****************************************************************
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+ TIDBITS +
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Interactive Digital Corporation: Smart Card Matches Up People
Interactive Digital Corporation, developed the MatchUp system of
hardware and software in order to allow singles to maximize their
precious time and opportunities. The product named Singles Smart
Card uses infra red beams to exchange information from one card
to another to give an instant result.
Click Here
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"See This" Helps Designers And Clients Communicate In Real Time
Web designers and other Internet users now have a new way to
communicate their ideas visually. See This, from Boutell.Com,
Inc., allows users to easily transmit any chosen portion of their
computer screen to another user on the Internet.
Click Here
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First Automatic Internet PC Activity Recorder
SpectorSoft Corporation http://www.spectorsoft.com has announced
a new version of the award-winning Spector, the first automatic
Internet and PC Activity Recorder designed for consumers and
businesses.
`````````````````````````````````````````````````````````````````
FIGHT FOR EUROPE
British online auction house QXL.com is setting out on another
fund-raising spree, selling some $66 million in shares,
representing about 2.2 percent of the company, to fund its
expansion across Europe. The money will pay for advertising and
infrastructure costs. QXL has seen losses in recent months, as it
tries to fend off competitors from the U.S. and Germany. EBay is
also attempting European auctions, as are Yahoo and the German
site Ricardo de AG. Also included in the expansion plans are
possible acquisitions, as QXL attempts to brand itself as
Europe's only choice for online auctions.
Click Here for More
`````````````````````````````````````````````````````````````````
MUD THROWING
British Telecom is having a row with Chancellor of the Exchequer
Gordon Brown over his comment that the telecom giant is holding
back Internet advancement in the U.K. Brown hurled his
accusations Wednesday, and BT followed with public recriminations
Thursday, telling Brown to "back off." While Brown contends that
BT's monopolistic control over local phone charges is preventing
users from mass adoption of the Internet here, BT says Brown
should not get involved in telecommunications disputes. Brown
joins other government officials in Britain like "e-minister"
Patricia Hewitt in trying to urge BT to cut costs for Internet
users by providing unmetered local phone calls as in the United
States. http://www.zdnet.co.uk/news/2000/6/ns-13422.html
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FREESERVE FOOTIE
U.K. free ISP Freeserve is in a race to grab a piece of the
lucrative soccer broadcasting market in Britain. The company is
reportedly considering a bid on rights to the live broadcast,
currently locked up by Rupert Murdoch's British Sky Broadcasting.
Freeserve wants the rights so it can launch its broadband service
with a surefire content win, knowing that nothing brings the
British viewers running like the footie. Brits around the world
are keen for Freeserve to win, since it means football matches
would be available globally, not just on the BskyB pay service
within Britain. http://www.it-analysis.com/00-02-15-1.html
`````````````````````````````````````````````````````````````````
ONE STEP FORWARD
Six British regions have been given the go-ahead to start an
electronic voting option for its constituents, a bold move for
the notoriously technophobic British government. Sadly, however,
voters can only vote via the Internet from booths in the
established voting office. Authorities said they hoped the
touch-screen booths would encourage more young people to vote,
and yes, reduce paper work. The newly computerized voting
districts will include Bury, Broxbourne, Salford, Stratford,
Three Rivers and Warrington. The pilot program will begin in May,
but the government said it had no plans for promoting distance
online voting. http://www.vnunet.com/News/106800
`````````````````````````````````````````````````````````````````
Lack of Unmetered Internet Access Harming UK
The absence of widespread US-style unmetered access is
dramatically slowing the growth of the UK Internet economy,
according to a survey by Durlacher. Residential Internet users in
the UK would increase the frequency of their Internet access by
46 percent if they had unmetered Internet access, the survey
found.
Click Here for More
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DoubleClick Caught Sharing Cookies
When online advertising giant DoubleClick got caught sharing the
contents of its cookie jar with a consumer research organization,
the crumbs began to fly.
Click Here for More
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Silicon Valley/San Francisco Firms Get Most Net VC
U.S. Internet-Related Venture Investments by Region
Region 1999* Percent Change from 1998
Silicon Valley/S.F. $8,145 + 456%
New England $2,356 + 348%
Los Angeles/Orange Co. $1,736 + 783%
New York Metro Area $1,561 + 409%
Southeast $1,127 + 745%
Northwest $1,020 + 854%
Washington D.C./Metroplex $880 + 516%
Texas $730 + 487%
Midwest $659 + 491%
Colorado $522 + 374%
North Central $322 + 665%
Philadelphia Metro Area $265 + 389%
San Diego $249 + 639%
Southwest $177 + 1,149%
Sacramento, Other No. Calif. $79 + 585%
Upstate New York $51 + 354%
South Central $41 NA
Alaska, Hawaii, Puerto Rico $14 + 10,377%
Total Internet-related $19,936 + 488%
* In millions. Source: PricewaterhouseCoopers
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European Internet Foundation; Euro-Parliamentarians Create Own
e-Policy Think Tank
Over 50 Members of the European Parliament from across the
political spectrum will officially inaugurate a new, independent,
non-partisan policy network in Brussels tomorrow morning, Tuesday
22nd to be called the European Internet Foundation. Led and
governed by the Parliamentarians themselves, the Foundation
intends to help mobilise strong political leadership for the
network society revolution gathering pace across Europe.
Membership is open to all currently serving MEPs.
Click Here for More
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ZDTV.com Launches Tax Site To Help Users Find Best Places To
Prepare And File Online
ZDTV announced the launch of The Money Machine's Tax Guide 2000
(zdtv.com/taxguide) which offers electronic filing tips and tax
preparation assistance. The site features the Web's best tax
resources and educates users with detailed tax software reviews.
Users will be able to compare and contrast competing e-filing
companies with information including filing costs, ease of use,
and the average refund waiting period.
Click Here for More
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NIELSEN//NETRATINGS: AVERAGE INTERNET USAGE
February 7-February 13, 2000
Activity for the average Internet user.
+----------------------------------+---------+---------+-------+
| | Current | Last | % |
| | Week | Week |Change |
+----------------------------------+---------+---------+-------+
|Number of Sessions per Week | 6 | 6 | 0 |
|Number of Unique Sites Visited | 6 | 6 | 0 |
|Page Views per Week | 210 | 208 | 1 |
|Page Views per Surfing Session | 35 | 34 | 2.9 |
|Time Spent per Week | 3:05:51 | 3:05:50 | 0 |
|Time Spent During Surfing Session | 0:30:55 | 0:30:48 | 0.4 |
|Duration of a Page Viewed | 0:00:53 | 0:00:54 | -2.5 |
|Average Click Rate for Top Banners| 0.25 | 0.33 | -24.2 |
|Active Internet Universe (actually| 55.9 | 55.4 | 0.9 |
|surfed) | million | million | |
|Current Internet Universe Estimate| 124.0 | 122.9 | 0.8 |
|(had access, but did not | million | million | |
|necessarily go online) | | | |
| | | | |
+----------------------------------+---------+---------+-------+
Source: NIELSEN http://www.netratings.com
`````````````````````````````````````````````````````````````````
A Moving Target: Data Protection For Mobile And Remote Workers
This document provides details of the risk and consequences of
data loss in a mobile computing situation, plus analysis of
various backup and recovery solutions and practices. Finally, the
discussion ends with an examination of effective networked mobile
computing backup and recovery system, plus some parting thoughts
regarding the importance of backup in mobile computing
environments.
Click Here for More
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CustomerCast Unveils Methodology To Measure And Improve Online
Customer Retention
CustomerCast, provider of eCustomer Satisfaction and Loyalty
systems that help companies understand what their customers are
thinking, unveiled a methodology for identifying key visible and
hidden drivers that impact a customer's online loyalty levels.
Click Here for More
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Clickbuytel.com Provides An Entirely New e-Commerce Model
Clickbuytel's launch of AT&T's internet micro-payment system will
make online shopping as easy and non-threatening as using the
phone. The conversion of internet users to online shoppers will
be epic. Now, Clickbuytel,Inc & AT&T introduces the first
profoundly new development in e-commerce, suddenly tripling
online shopping revenue potential through the infusion of
millions of NEW internet shoppers.
Click Here for More
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McDonell Associates Launches Conflab.com, a Free Internet Voice
Communication Service Enabling Direct PC to PC Voice, Video and
Data Connections Worldwide
McDonell Associates(tm) launches its free voice, video and data
conferencing service at http://www.conflab.com/, enabling
cost-free connections anywhere in the world. Conflab.com(tm)
integrates tightly with the widely installed and freely available
NetMeeting(tm) software to provide a clean, simple to use meeting
centre, for users to call each other with the ease and privacy of
regular telephone calls.
`````````````````````````````````````````````````````````````````
SOFTBANK Venture Capital Leads $12 Million Venture Capital
Investment in HotVoice.com
People Around the Globe Can Now Use HotVoice's Revolutionary Free
Global Unified Messaging Network - GUMNet(tm) - to Send and
Retrieve Voice/Fax Messages from their Telephones, Fax Machines
or Personal Computers for the Cost of a Local Call
HotVoice Communications International Inc.
http://www.HotVoice.com, a pioneer and technology leader in
integrating Global Unified Messaging and Internet technology,
today announced that it has received a $12 million initial round
of venture capital financing from an investment group led by
SOFTBANK Venture Capital, including Pacrim Venture Partners and
Asia Internet Investment Group. The Company will use the proceeds
to market its revolutionary free web-based, globally distributed
Global Unified Messaging Network - GUMNet(tm) - that uses the
Internet as a transport medium.
`````````````````````````````````````````````````````````````````
For Women Only: Another Net Firm Comes Along
International consumer company Unilever and online women's
network iVillage Inc. plunked down $200 million in cash to start
a company for women.
Click Here for More
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The Stealth Surfer -- Privacy Defined
Stealth Surfing hits its peak: Silent Access is canned, pre-paid,
anonymous Internet access on a CD-ROM. Targeted to OEMs, the CDs
are expected to begin shipping by the end of the 1st quarter.
Click Here for More
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Online Travel Planning, Booking Continue to Rise
The number of online travelers has grown 190 percent from 29
million in 1996 to 85 million in 1999, according to a report by
the Travel Industry Association of America (TIA). The report,
"Travelers' Use of the Internet," also found the correlation
between the online population and travel is so strong that almost
all Internet users are also travelers.
Click Here for More
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US ISP Revenue Continues Its Climb
After a spectacular 67 percent increase in 1999, revenues in the
US Internet services market will increase another 29 percent in
2000 and flirt with the $23-billion mark in 2000, according to
IDC.
Click Here for More
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=================================================================
*** HOW DO YOU SPELL ONLINE SUCCESS? E-X-P-E-R-I-E-N-C-E! ***
Why reinvent the wheel ... wasting time and money going it alone
when a bunch of highly-successful webmasters and marketers have
SPILLED THE BEANS at a new Private Web Site?... Learn from our
mistakes and you'll have more time to actually grow your
business! Click here NOW! ===>> http://www.nowsell.com/imc.html
=================================================================
OK, that's it for part two! Below you'll find the INFO SECTION.
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