|
|
 |
|
 |
||||||||
 |
|||||||||||
 |
 Web Marketing Strategies For Home Business Promotion
Fri 7th July '00
WIN $10,000! http://www.nowsell.com/I-can-win.html
In this issue (Part 2):
1. VOTING BOOTH
==>This week's quick poll and last week's results.
2. TOOLS AT NOW SELL!
==>Useful tools to make your life easier from Now Sell!
3. FEATURE ARTICLE
==>The Future's Future
By Rob Spiegel.
Subscription details can be found at the end.
o-x-o-x-o-x-o-x-o-x-o-x SPONSOR'S MESSAGE x-o-x-o-x-o-x-o-x-o-x-o
YOU CAN WRITE A PROFITABLE EBOOK!
Yes - *even if* you've never written before!
'Make YOUR Knowledge SELL!' is the toolkit you need - the PROVEN
system for Creating, Publishing and Marketing your ebook by Ken
Evoy & Monique Harris. A thousand ways to stretch your knowledge
into a product worth thousands of dollars. Detailed, step-by-Step
guidance. Your Success is GUARANTEED or 10 TIMES YOUR MONEY BACK!
Click Here
NOW!
o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o
X=X=X=X=X=X=X=X=X=X=X
X VOTING BOOTH X
X=X=X=X=X=X=X=X=X=X=X
This is the place where we take a quick poll for a snapshot of
subscriber opinion on a given topic.
··········
This week:
··········
Have you ever advertised in an ezine (paid ads or swaps, but not
free ads)?
YES! >>>> mailto:yes-nowsell.com
I have advertised in an ezine!
NO! >>>> mailto:no-nowsell.com
I have never advertised in an ezine!
ERR? >>>> mailto:err-nowsell.com
I'm not sure... depends...?
*** Add any additional comments in the body of your vote mail ***
··········
Last week:
··········
There are now more women than men online.
Do people need to take account of it in their marketing efforts?
YES! >>>> 100%
People need to take account of it in their marketing efforts!
NO! >>>> 0%
It makes no difference!
ERR? >>>> 0%
I'm not sure... depends...?
*** Have you voted on this week's question? Don't forget! ****
···············
Voter Feedback:
···············
YES!
Yes. When we are talking to a woman, it is a different language.
It is IF we are talking one on one. And that's how advertising
should be. As if you have pinpointed one person out there and
are talking to her. The public can feel that you are focused.
If you use a shotgun approach, it deflates the message. That's
my opinion, anyway.
Jan
==> Learn unique strategies and techniques for personal success
from Jan Tincher online at http://www.TameYourBrain.com
[Azam: Not being a woman myself, I'm not sure about the different
language bit ('cept on a stereotypical level of course ;-). I
totally agree however, that for advertising to be most effective,
it needs to appear as though it's talking to the reader/listener
in person.
Whether or not that necessitates a wholly different approach for
each sex - outside of gender-specific product categories - I'm
not so sure. Ideally, in neutral environments, your advertising
should be composed in a manner that will be equally appealing to
either sex.
In many instances, advertisers simply need to remember that women
too are an important part of their market, something it appears
they have been apt to forget. Ad copy should avoid the use of
male-centric language and be molded to target specific niches. As
for a 'shotgun approach' deflating the message, you are quite
right. Try to sell to everyone, and you'll sell to nobody.]
Absolutely! In any business, demographics are an important key.
Women make a lot of the purchasing decisions in a given
household. With more and more of them online, capturing their
interest with targeted internet marketing makes all the "cents"
in the world.
Janell
www.jadesites.bizland.com
[Azam: Yes, Janell, women are responsible for many purchasing
decisions, in the household and otherwise. The rising number of
women online provides advertisers with the opportunity to exploit
many new avenues of targeted advertising.
Today, there are hundreds of women-focused destinations online,
in a variety of niches; and thousands of email lists. You don't
need to be selling a product expressly for women in order to
benefit from the more intimate nature of targeted ads in these
environments.
Your product may appeal to both sexes, however, your ad copy can
present it as the product to answer the needs of every woman, or
working mother, or stay-at-home mom, etc., by tailoring benefits
and points of reference to be of particular interest to the
demographic group concerned.]
NO!
None this week?
X=X=X=X=X=X=X=X=X=X=X=X
X TOOLS AT NOW SELL! X
X=X=X=X=X=X=X=X=X=X=X=X
*** Promotion Tools ***
~~~~~~~~~~~~~~~~~~~~~~~
* Keyword Research Tool
* Meta Tag Maker
* Free Automatic Search Engine Submit
* Rapid Manual Search Engine Submit Tool
* Position Analyzer to check site rank in the SEs
* Link Generators
* Multi Search Tool
Visit Promotion
*** HTML Tools ***
~~~~~~~~~~~~~~~~~~
* Multiple Pop-up window code generator
* Multiple MouseOver image generator
* Frames code generator
* Simple CSS template
* 216 Web color palette and codes
* HTML Special character codes
* Useful cut & paste Javascript, and more
Visit HTML
*** Others ***
~~~~~~~~~~~~~~
* Free Business Consulting
* Listings of the best paid to surf, read email, etc. programs
X=X=X=X=X=X=X=X=X=X=X
X FEATURE ARTICLE X
X=X=X=X=X=X=X=X=X=X=X
-----------------------
The Future's Future
-----------------------
By Rob Spiegel
Imagine yourself 20 years old. About as far back as you can
remember, you've had Internet access and you've lived in an
economic expansion. The only war you've experienced fought on
television, The Gulf Way, Kosovo. You're two years into college
and you're trying to decide what major to pursue. You like the
arts, especially computer graphics, but you're not crazy about
the idea of reporting to a middle manager in a corporation.
You've considering taking in internship at a Web design company,
but that would be a temporary move. You really want to create an
Internet startup, a company that can give creative people like
yourself an opportunity to work together and develop new
Web-based products and services. Ultimately, you don't want to
develop great Web business applications.
You want to create a business rooted in creativity. In your
grandparent's day, the main business rule was: big beats small.
In your parents' day it evolved to: fast beast small. But in
your day, the mantra has become: creative beats static. It
doesn't matter how fast you move if you're not continually
recreating your products and services to meet your customers'
needs. Your generation is quickly learning that speed doesn't
matter if you're speeding up the wrong thing. In fact, a high
velocity of change in a company can a mask a poorly considered
direction, right up to the moment of deadly impact.
You want to work in a squishy environment, like the Web firm in
San Francisco where you serve as an intern. The space began life
as an edgy restaurant. When the Web group moved in, they kept
much of the layout intact, with its open workspaces, high balcony
and a bar in the center of the large open floor area. The bar
remains stocked with beer that goes with the pizza that's free
for all of the designers and engineers who work through the night
and go home for a few hours sleep at dawn.
Is this the Paris of Hemingway? Is it the North Beach of Kerouac
and Ginsberg? Now, instead of writing novels and poetry, these
agents of change are creating businesses.
You want to work where business applications can be designed with
all of the intensity and diagonal thinking of a design team. You
want to live with a creative team day and night, pouring over
ideas, examining every chunk of new technology for concepts,
peeking into the corners of dozens of corporations looking for an
opportunity to make a creative improvement. Is there a market
for Internet squish-training, delivered through video format? Do
companies need multimedia interactive network templates to create
weekly vision meetings that bring hundreds of home workers into
the buzz?
What do consumers need to improve their lives? What do
corporations need to squeeze even greater efficiencies out of
their supply chains? Is there a need for culturally specific
recruitment packages so companies can hire armies of engineers in
India? Maybe you could create an idea lab that develops business
concepts for software and middleware companies based on emerging
technology.
Whatever your choose, your life will be different from your
parents, powerfully different. Over the course of your life, the
boundaries between countries will start to blur as vertical
markets and niche interests become more important than geography.
Creativity is already growing in importance as a prized quality
in a business, especially conceptual creativity as a flood of
Net-based applications crave form. Borders between corporations
are going fuzzy as affiliations, coopitition, collaboration and
seamless integration bring companies into shared space.
In the 1800s, the major creative forces was the novel. In the
1900s, photography, film and rock music took center-stage,
absorbing the greatest artistic talent from each generation. In
the 2000s, it may be business that draws on each generation's
creativity. In the past, creative people have shunned business,
since systematic control was essential to profitability. Control
is no longer the byword of business. Innovation is. In your
future, free spirits may find the business development is the
ultimate canvass for creatively altering the world.
Rob Spiegel is the author of The Shoestring Entrepreneur's Guide
to the Best Home-Based Businesses (St. Martin's Press) and The
Complete Guide to Home Business (AMACOM Books). You can reach
Rob Spiegel at spiegelrob-aol.com.
o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o
TAKE CREDIT CARDS ONLINE, HANDS FREE!
Confused on how to accept credit cards at your website? Click
here to learn about e-commerce and a company that can set up
EVERYTHING for you. Increase YOUR sales by as much as 317% or
more! Click Here Now!
o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o
OK, that's it for part two! Below you'll find the info section.
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
*****************************************************************
I need your help! Please support Biz Bits and
forward a copy to your friends and colleagues!
*****************************************************************
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
To subscribe to Biz Bits, send a blank email to:
mailto:BizBits@NowSell.com
Should you ever wish to unsubscribe (hopefully not!):
mailto:BizBits-unsubscribe@topica.com
To subscribe on the Web please go to:
http://www.nowsell.com
Biz Bits archives: http://www.NowSell.com/biz-marketing/
Posts to Biz Bits FFA [mailto:FFA@topica.com]:
This is where you can send all of your ads, sales letters,
promotion offers, etc. You may post once every day. If you've not
yet joined, you can do so with a blank email to
mailto:FFA-subscribe@topica.com
=================================================================
Information on sponsoring Biz Bits: mailto:bbads-nowsell.com
=================================================================
Biz Bits is Copyright © 1999-2000 Azam Corry. All Rights
Reserved. No part of Biz Bits may be reproduced in whole or in
part without written permission, though it may be freely
redistributed in its unedited form. All guest articles are
copyright their respective owners and reproduced with permission.
Biz Bits is an internationally registered weekly publication.
|
|
| Jan '01 | Feb '01 | Mar '01 | Apr '01 | May '01 | Jun '01 | Jul '01 | Aug '01 | Sep '01 | Oct '01 | Nov '01 | Dec '01 |
| Jan '00 | Feb '00 | Mar '00 | Apr '00 | May '00 | Jun '00 | Jul '00 | Aug '00 | Sep '00 | Oct '00 | Nov '00 | Dec '00 |
| Jan '99 | Feb '99 | Mar '99 | Apr '99 | May '99 | Jun '99 | Jul '99 | Aug '99 | Sep '99 | Oct '99 | Nov '99 | Dec '99 |
|
|
|||
|
Last Modified: 12:43, Monday November 29, 2004. Copyright © 1999-2008 NowSell.com. All rights reserved.
|
|||