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Online Web Marketing Shadow
 

Web Marketing Strategies For Home Business Promotion



                        Thu 20th July '00

         WIN $10,000! http://www.nowsell.com/I-can-win.html



In this issue (Part 2):

1. VOTING BOOTH
==>This week's quick poll and last week's results.

2. TOOLS AT NOW SELL!
==>Useful tools to make your life easier from Now Sell!

3. FEATURE ARTICLE
==>How-To Fail Miserably in Business on the Net
   - in Seven Easy Lessons Starting Today!
   By Pamela Heywood.

Subscription details can be found at the end.

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X=X=X=X=X=X=X=X=X=X=X
X    VOTING BOOTH   X
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This is the place where we take a quick poll for a snapshot of
subscriber opinion on a given topic.

··········
This week:
··········

As votes are still down, it's crunch time this week.
The response to the following question will determine the
future of this section:

Would you miss the VOTING BOOTH if it was discontinued?


YES! >>>>   mailto:yes-nowsell.com

I would miss the VOTING BOOTH if it was discontinued!


NO!  >>>>   mailto:no-nowsell.com

I would not miss the VOTING BOOTH if it was discontinued!


ERR? >>>>   mailto:err-nowsell.com

I'm not sure... depends...?


*** Add any additional comments in the body of your vote mail ***


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  CHECK YOUR ATTITUDE AT THE DOOR
All Good Thoughts offers daily quotes to
motivate, inspire and lighten your spirit.
To subscribe send a blank e-mail to:
goodthoughts-subscribe-onelist.com

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··········
Last week:
··········

Are you reasonably satisfied with the results of your online
marketing?


YES! >>>>   0%

I am reasonably satisfied with the results of my marketing!

NO!  >>>>   86%

I am not satisfied with the results of my online marketing!


ERR? >>>>   14%

I'm not sure... depends...?


***  Have you voted on this week's question?  Don't forget!  ****


···············
Voter Feedback:
···············

YES!

None this week?




NO!

I have  just started my advertising campaign so its too early to
tell.

Hilary Glazer of Demarcation Systems
Bombastics: Play the Game That Makes You Smarter
16655 Jersey St Granada Hills CA 91344-5130 USA
818-363-2486 or [toll-free] 888-832-2022 ex 6260



No I am NOT satisfied with my marketing efforts.

G.Dunson
Duns246-aol.com

[Azam: Votes were still very low last week, but even so, not a
single person said they were even reasonably happy with the
results of their marketing!

Personally, I feel the internet has changed markedly over the
last year or so. Unfortunately, many marketing strategies have
not. In particular, I think a lot of the popular 'free' avenues
of promotion are no-longer anywhere near as productive as they
once were.]





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X  TOOLS AT NOW SELL! X
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*** Promotion Tools ***
~~~~~~~~~~~~~~~~~~~~~~~
* Keyword Research Tool
* Meta Tag Maker
* Free Automatic Search Engine Submit
* Rapid Manual Search Engine Submit Tool
* Position Analyzer to check site rank in the SEs
* Link Generators
* Multi Search Tool

Visit Promotion

*** HTML Tools ***
~~~~~~~~~~~~~~~~~~
* Multiple Pop-up window code generator
* Multiple MouseOver image generator
* Frames code generator
* Simple CSS template
* 216 Web color palette and codes
* HTML Special character codes
* Useful cut & paste Javascript, and more

Visit HTML

*** Others ***
~~~~~~~~~~~~~~
* Free Business Consulting

* Listings of the best paid to surf, read email, etc. programs







X=X=X=X=X=X=X=X=X=X=X
X  FEATURE ARTICLE  X
X=X=X=X=X=X=X=X=X=X=X


---------------------------------------------
How-To Fail Miserably in Business on the Net
- in Seven Easy Lessons Starting Today!
--------------------------------------------
By Pamela Heywood


Do you know how much easier it is to learn the right way to do
things if at first you see the wrong way? Think about it. Think
about everything you ever learned by trial and error from the
first time you fell off you bike onwards. Well, I'm going to show
you how to apply this learning principle to your online efforts
in seven easy lessons, no risk. And believe me, I'm an expert!


1. Don't get your own domain

Why would you want to invest a measly $35 (max) in your business
annually on some name? You know who you are, right? You have no
trouble believing that several hundred gazillion Internet
strangers in almost as many countries will trust you - if they
find you - even without a reputable brand and ID.

Fine, go get yourself one of those l-o-n-g URLs at a free website
that takes at least as long to load as it does to remember.
Better still go get one of those self-replicated, absolutely
identical, clone "programs" with a FREE website. Write me when
you get it to the top of the search engine listings. No, I cant
wait that long, write me when you get it listed on the search
engines at all. I expect my mailbox won't be overflowing.


2. Don't have any original products to sell

You're OK with that business-in-a-box (for people in boxes, I
guess?) that only requires you to give things away. It only cost
you $69.95 to get in, so there's no risk. No selling, anyone can
do this ... You'll earn $689,000,075 daily (give or take $689
million). On WHAT exactly, may I ask?

While you're at it, just get a heap of affiliate banners, throw
them on a page, invite two friends to visit and they're gonna buy
stuff. Don't sell anything you know about, don't use the products
and services yourself and above all make sure there is no
information, explanation, testimonials or even text anywhere to
be found on your site.

Don't be fooled by the "experts" who tell you that the only way
to make any real money is to have something that's 100% yours
(your profit), can be delivered online and is not only wanted by
your carefully chosen market, but actually useful.


3. Don't publish a newsletter

See lesson 6 if you MUST do email marketing. Everyone, well both
of them who found you by accident, maybe they were the two
friends? Is gonna buy, buy, buy, the moment they hit your website
and read your carefully written information about your products
and services that tells them what's in it for them. Oh, no I told
you that you don't need it. How silly of me.

Don't think that you have to prove yourself to be an expert in
your field: don't think that the least it does is keep reminding
folks to come back and that you didn't fly-by-night. You'll never
need to ask people to recommend you to their friends or put your
offers in front of them many times before they'll be comfortable
to buy from you. Forget marketing rules.


4. Submit your site to 100,000,000 places daily

You've got masses of time on your hands right? So you can afford
to spend it all, wildly submitting your site everywhere to 9
million search engines and 99 gazillion free links pages.

Throw enough $*** and it will stick, won't it? It'll stink too!
When did you last look for something on the 9 millionth search
engine? When did you trawl around links pages looking for a
good deal? Do you think you're the only one who doesn't?

Don't let anyone tell you that the search engines will penalise
you for over submitting or for linking to pages not designed for
human beings (yes, they can tell the difference). I'm not exactly
sure how the technology works to get you a negative listing.


5. Advertise, don't advertise

Advertise your standard off-the-peg, tried-and-tested advert that
came with the "program", complete with your long URL with your
little number on the end, everywhere, anywhere.

Don't worry about it being ignored because it's the same as
everyone else's that appears right next to it day in, day out.
Don't worry about cheaters knocking your little numbers off and
doing you out of your 75 cent commission and most of all don't
offer your goods in exactly the right market.

Where is that, I wonder? You'll never need to know.

When you do find a good, well-written, original, benefit packed
and correctly formatted ad, only ever use it once. That will be
enough for the whole world to see it and make you rich.


6. Send spam

Lots of it! This is great, and does double-duty instead of
informative newsletters or pesky advertising. Buy specially
cleaned lists of "safe" names and addresses of people who are
just eager to receive "information on great money-making
opportunities". It's a little vague, but these people obviously
know what their avid, carefully harvested readers want and a good
deal when they see it.

You really won't upset your ISP every time you send out those 2
million emails and have 3 million of them bounce back at you
clogging up their mail server. So long as you say this is not
spam, it isn't, right? They'll forgive you and even give you a
fair trial, won't they?

And reputations are dead easy to get, aren't they?


7. Forget people, this is technobabble time

Now pay attention here, this is the most important lesson. This
is the Internet folks. Let's see how it works ...

There's all these computers connected to all these computers all
around the world and all you have to do is send all of these
computers lots of identical messages back and forth - this is
called Internet Marketing - and lots of money will magically
arrive into your bank account.

There are no humans involved. You don't have to talk to them,
inform them, woo them, care about finding solutions to their
problems, know who they are and what they want ... The rules of
human nature, as well as those of business, are totally different
in cyber-paradise than they are in the real world. The Internet
is not the real world.


Congratulations! You've now completed the entire course and
graduated from the Internet's First School of Failure. Read back
between the lines and I'm sure you'll find the path to success.

(This story was entirely fictional, all resemblance to real
people, either living or dead, any offers, services, products or
vague "programs" is entirely coincidental.)

_________________________________________________
ŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻ
Pamela Heywood is webmistress of http://www.tucats-design.com
- Building Your Online Business Instinctively. Subscribe to the
weekly TuCats Mewsletter (sic) mailto:subscribe@tucats-design.com
and get regular FREE hints, tips, articles and resources.
_________________________________________________
ŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻ


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OK, that's it for part two! Below you'll find the info section.


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