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 Web Marketing And Promotion Strategies For Small Business
Thu 27th July '00
Vote for Biz Bits here: http://www.NowSell.com/BBvote.html
In this issue (Part 1):
1. INTRODUCTION
==>Sidewinder's turn, the forgotten pages.
2. PLACES TO VISIT
==>Places for you to visit.
3. TIPS BITS
==>Asking is the beginning of receiving.
4. CLASSIFIED ADS
==>Subscribe to the quality ezines advertised here.
In this issue (Part 2):
1. VOTING BOOTH
==>This week's quick poll and last week's results.
2. TOOLS AT NOW SELL!
==>Useful tools to make your life easier from Now Sell!
3. FEATURE ARTICLE
==>"DRAMATIZE THE EMOTIONAL REWARD TO INCREASE YOUR SALES"
By Bob Leduc.
An info Section with subscription details is included at the end
of both parts.
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X INTRODUCTION X
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Hello again,
I think the Infoseek/Go spider, Sidewinder, must have been
reading last week. No sooner had I told you how Google was
rapaciously devouring the web, and the Now Sell web site along
with it, than Sidewinder arrived. And boy did it arrive! Not to
be outdone by GoogleBot, it spidered 435 pages. Since I only have
around two hundred, it must have crawled some pages several
times.
I've never before seen Sidewinder so industrious, and can only
make a guess at two possible explanations for this sudden burst
of activity. Either Infoseek has been largely ignoring me in the
past (few of my pages are indexed with them, even though I have
two 3-star listings in the Go directory); or a large update of
their database is in the pipeline. Time will tell.
Dogpile and Mamma are two lesser known search engines that have
recently begun to send a reasonable amount of traffic my way.
After examining the phrases searched on, this is almost certainly
due to the two meta services returning results from pay-per-click
search engines.
I bid for listings on several of these, and this is one of the
hidden bonuses. Another is being listed on the sites of numerous
partners that display their results. As I've said before, if
you're looking at paid advertising, PPC SE's offer the best value
for money online today.
Oh, and in case you've been trying to access the last three
issues of Biz Bits online, you can't. 'Cos they ain't there!
Sorry. I completely forgot about making the web pages! I'll do
them all together after I've sent out this issue. The spiders
seem particularly eager to see them. Either that or they can't
accept failure. Unbelievably, they've requested those few pages
over 18,000 times! Wild.
BB
It's been a while since we last took a look at them, so here are
the latest internet usage figures from Nielsen/Netratings.
AVERAGE INTERNET USAGE, JULY 10-JULY 16, 2000:
+-----------------------------------------+----------+----------+
| At-Home | Current | % Change |
| | Week |from Last |
| | At-Home | Week |
+-----------------------------------------+----------+----------+
| Number of Sessions per Week | 6 | 0 |
| Number of Unique Sites Visited | 6 | 0 |
| Page Views per Week | 232 | 2.2 |
| Page Views per Surfing Session | 39 | 0 |
| Time Spent per Week |3: 08: 55 | 3.5 |
| Time Spent during Surfing Session |0: 31: 22 | 0.7 |
| Duration of a Page viewed |0: 00: 48 | 0.7 |
| Average Click Rate for Top Banners | 0.32 | 3.2 |
| Active Internet Universe (actually | 63.2 | 0.7 |
| surfed) | million | |
| Current Internet Universe Estimate (had | 144.3 | 0 |
| access, but did not necessarily go | million | |
| online) | | |
+-----------------------------------------+----------+----------+
+-----------------------------------------+----------+----------+
| At-Work | Current | % Change |
| | Week |from Last |
| | At-Work | Week |
+-----------------------------------------+----------+----------+
| Number of Sessions per Week | 10 | 11.1 |
| Number of Unique Sites Visited | 12 | 0 |
| Page Views per Week | 367 | 11.6 |
| Page Views per Surfing Session | 35 | -5.4 |
| Time Spent per Week |5: 31: 30 | 14.9 |
| Duration of a Page viewed |0: 31: 46 | -2.7 |
| Time Spent during Surfing Session |0: 00: 54 | 2.9 |
| Average Click Rate for Top Banners | 0.16 | -15.8 |
| Active Internet Universe (actually | 28.3 | 4.2 |
| surfed) | million | |
| Current Internet Universe Estimate (had | 34.1 | 0 |
| access, but did not necessarily go | million | |
| online) | | |
+-----------------------------------------+----------+----------+
Source: http://www.nielsen-netratings.com
BB
Tell me what YOU think! Send your feedback, comments, what you
like, what you hate, etc., to me at: mailto:azam-nowsell.com
TTFN
Azam
PS - Like to know how to set up a FREE online store?
Like to know how to generate profits from day one?
Two respected web professionals show you the ropes:
http://www.nowsell.com/r/rotm/
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Your Privacy:
I greatly value your trust in me. I will never, ever, under any
circumstances give or sell your email address to anyone. Period!
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X PLACES TO VISIT X
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Last Modified: 12:43, Monday November 29, 2004. Copyright © 1999-2008 NowSell.com. All rights reserved.
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