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 Web Marketing Strategies For Home Business Promotion
Thu 27th July '00
WIN $10,000! http://www.nowsell.com/I-can-win.html
In this issue (Part 2):
1. VOTING BOOTH
==>This week's quick poll and last week's results.
2. TOOLS AT NOW SELL!
==>Useful tools to make your life easier from Now Sell!
3. FEATURE ARTICLE
==>"DRAMATIZE THE EMOTIONAL REWARD TO INCREASE YOUR SALES"
By Bob Leduc.
Subscription details can be found at the end.
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X=X=X=X=X=X=X=X=X=X=X
X VOTING BOOTH X
X=X=X=X=X=X=X=X=X=X=X
This is the place where we take a quick poll for a snapshot of
subscriber opinion on a given topic.
··········
This week:
··········
There is no vote as such this week. I've published last week's
question for you to vote on, if you missed that issue.
However, this is purely in the interests of gaining more
feedback. Excepting the unlikely event of my receiving hundreds
of votes to sway the outcome, the results are already confirmed.
Would you miss the VOTING BOOTH if it was discontinued?
YES! >>>> mailto:yes-nowsell.com
I would miss the VOTING BOOTH if it was discontinued!
NO! >>>> mailto:no-nowsell.com
I would not miss the VOTING BOOTH if it was discontinued!
ERR? >>>> mailto:err-nowsell.com
I'm not sure... depends...?
*** Add any additional comments in the body of your vote mail ***
··········
Last week:
··········
Would you miss the VOTING BOOTH if it was discontinued?
YES! >>>> 88%
I would miss the VOTING BOOTH if it was discontinued!
NO! >>>> 12%
I would not miss the VOTING BOOTH if it was discontinued!
ERR? >>>> 0%
I'm not sure... depends...?
*** Have you voted on this week's question? Don't forget! ****
Unfortunately, the figures above don't reveal the full picture.
On the face of it, it would appear that the VOTING BOOTH has won
the day. However, with the response rate having fallen below a
dismal 0.01%, it can hardly be said that subscribers as a whole
are in favor of keeping it.
The VOTING BOOTH has been with us since the first issue, and I'm
sad to see it go, but there is no point in continuing when
participation has waned to the point where it's almost
nonexistent. It appears to be time for the VOTING BOOTH to bow
out, for now at least. Goodbye. It's been good!
···············
Voter Feedback:
···············
YES!
Yes, I would miss it. I like seeing other people's opinions,
even if I don't always vote. You know what would be neat? Put
up a web site address instead, for us to vote on. Put the
address there, ask if we like it or we don't like it. It would
be new and interesting each time.
Regards,
Jan
==> Learn unique strategies and techniques for personal success
from Jan Tincher online at http://www.TameYourBrain.com/.htm
[Azam: Like the idea, Jan. I even considered doing it, but then
reasoned that if so few people are willing to click on an email
link, it's unlikely that many more would go online, open their
browsers, visit a site, and then return to their email to vote.]
I read it first - followed by your almost always brilliant
introduction.
David
info-ddeeson.freeserve.co.uk
[Azam: What can I say? Thanks for the appreciation, David.]
Yes, indeed I would miss it! Busy as I am with oodles of
newsletters, this one I always find time to check...some weeks it
is a question vital to my own work, some weeks not...but I really
enjoy it either way. There aren't many ways on the web to
participate so simply and without much ado...
Don't drop it!
Paula Bright aka Crazy Miz B
WHAT THE HECK IS HIP HOP COUNTRY?
Listen FREE now and find out! http://www.crazedcowboys.com
[Azam: I agree, Paula. It is an easy way to participate, and I'm
glad you've enjoyed it. Unfortunately however, though easy, the
vast majority of subscribers don't vote. And of the two hundred
or so that do participate, only a few vote regularly.
In addition, the number of respondents has steadily declined in
recent months. I'm sure you'll agree that once participation
drops below a certain percentage, the published results become
meaningless. Silly in fact.
I didn't expect to see many NO votes last week, presuming that
even if they thought the VOTING BOOTH a waste of time, many
people would prefer to abstain than inform me directly. Instead I
was looking at the response rate. That dropped even further,
telling me I should scrap it. Sorry to all that will miss the
VOTING BOOTH. Perhaps it will get a reprieve one day?]
do whatever it takes to keep this idea alive ! the voting booth
makes your ezine different from all the rest !
Hilary Glazer of Demarcation Systems
Bombastics: Play the Game That Makes You Smarter
818-363-2486 or [toll-free] 888-832-2022ex 6260
[Azam: I don't really see what I can do, Hilary. Lack of
participation is the problem. I can't force people to vote, and
offering something as an incentive would defeat the objective.
I'll just have do something else to make Biz Bits different.]
Yes I would miss it! I like having an interactive feature on
this newsletter. And depending on the topic, it helps me gain
insight into my online business. Please don't give up! Janell
http://wwwjadesites.bizland.com
[Azam: Just in time, Janell; I received this as I was about to
send out the issue. I'm sorry to disappoint you, but as you can
see from what I have already pointed out above, I have no choice
but to "give up" as you put it.
However, I too will miss the interaction, so I'll see if I can
come up with something that doesn't require as many people to
participate for it to be viable. If anyone has any suggestions,
feel free to forward them to me.]
NO!
None this week?
X=X=X=X=X=X=X=X=X=X=X=X
X TOOLS AT NOW SELL! X
X=X=X=X=X=X=X=X=X=X=X=X
*** Promotion Tools ***
~~~~~~~~~~~~~~~~~~~~~~~
* Keyword Research Tool
* Meta Tag Maker
* Free Automatic Search Engine Submit
* Rapid Manual Search Engine Submit Tool
* Position Analyzer to check site rank in the SEs
* Link Generators
* Multi Search Tool
Visit Promotion
*** HTML Tools ***
~~~~~~~~~~~~~~~~~~
* Multiple Pop-up window code generator
* Multiple MouseOver image generator
* Frames code generator
* Simple CSS template
* 216 Web color palette and codes
* HTML Special character codes
* Useful cut & paste Javascript, and more
Visit HTML
*** Others ***
~~~~~~~~~~~~~~
* Free Business Consulting
* Listings of the best paid to surf, read email, etc. programs
X=X=X=X=X=X=X=X=X=X=X
X FEATURE ARTICLE X
X=X=X=X=X=X=X=X=X=X=X
-----------------------------------------------------
DRAMATIZE THE EMOTIONAL REWARD TO INCREASE YOUR SALES
-----------------------------------------------------
Copyright 2000 By Bob Leduc
I recently read about a survey conducted among new car
owners. The researchers were trying to determine which ads
had the greatest impact on the buyer's decision to buy a
certain car. What they discovered surprised them. Most of
the new car owners they surveyed didn't remember any ads
influencing their decision to buy the car. But they did
remember watching the ads numerous times AFTER buying their
car.
People rarely buy things for logical reasons. They buy
things for the emotional reward it gives them. Later, they
look for logical reasons to justify their purchase. That's
why those new car buyers paid so much attention to the ads
for their make of car AFTER they already bought it.
You can apply this principle to get more sales from your
promotions. Start by revising your ads, sales letters and
web pages to dramatize the emotional rewards provided by
your product or service. Help your prospects see themselves
already enjoying the benefits they get when they buy from
you.
PAINT A VIVID WORD PICTURE
Often, your sales message doesn't have to say very much
about your actual product or service. Instead, paint a vivid
word picture of what your customer or client will enjoy when
they buy your product or service. It's not as difficult as
it sounds. Just think about what your customers really want
to get when they buy your product or service. Then describe
it in your own words.
For example, if you offer an MLM or other home-based
business opportunity you can describe what it feels like to
work at home without a boss. To illustrate how this works...
Your small ad could start with something like:
"No Boss - More Income - Your Own Hours"
Your sales letter, brochure or web page could include
something like:
"The day begins at a leisurely breakfast with your family.
After getting the kids off to school you walk past the
living room to your office and call one of your new
distributors. The overnight report shows you earned a $200
bonus on her sales last month..."
Be specific. If you sell boats, describe what it feels like
cutting through the waves with your friends onboard. If you
sell financial products, describe what it feels like to
enjoy an affluent lifestyle without debt. If you're a
business coach, describe what it feels like to own a highly
profitable business.
When possible, include a photograph of someone enjoying the
emotional reward. Don't use the photo to replace your word
picture. Use it to help your prospect feel the experience of
enjoying what you describe in your word picture.
..THEN ADD A LITTLE LOGICAL REINFORCEMENT
Most people buy for emotional rewards then look for logical
reasons to justify their purchase. After dramatizing the
emotional rewards of your product or service, include a
little bit of logical reinforcement. It helps your prospects
act on their impulse to buy. For example:
** Offer a special reduced price -- if they buy NOW.
(Logic: "Clever decision. I saved money.")
** Include a brief testimonial from a satisfied customer.
(Logic: "Safe decision. Others liked it.")
** Mention a few facts supporting the value of your product.
(Logic: "Smart decision. It's the best money can buy.")
Take some time to look at your promotional material. Revise
it to include word pictures of the emotional rewards your
customers get when they use your product or service. You'll
be surprised by how much your sales increase when you
dramatize those emotional rewards.
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc-aol.com Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
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OK, that's it for part two! Below you'll find the info section.
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
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Last Modified: 12:43, Monday November 29, 2004. Copyright © 1999-2008 NowSell.com. All rights reserved.
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