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Internet Marketing Strategy For Home Business Promotion
Thur 8th June '00
Vote for Biz Bits here: http://www.NowSell.com/BBvote.html
In this issue (Part 1):
1. INTRODUCTION
==>Ramblings cut short, Free clicks for Europeans.
2. PLACES TO VISIT
==>Places for you to visit.
3. TIPS BITS
==>Handy HTML for Referral URL's and Tracking with Scripts.
4. CLASSIFIED ADS (6-10 ads per emailed edition only)
==>Subscribe to the quality ezines advertised here.
In this issue (Part 2):
1. VOTING BOOTH
==>This week's quick poll and last week's results.
2. TOOLS AT NOW SELL!
==>Useful tools to make your life easier from Now Sell!
3. FEATURE ARTICLE
==>7 EASY WAYS TO INCREASE SALES -- FAST
By Bob Leduc.
An info Section with subscription details is included at the end
of both parts.
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"PROVEN SYSTEM FOR TRAFFIC AND SALES!"
"Right on the Money" shows you how to set-up an Internet store
generating traffic and sales quickly, with little or no start up
cost. Get all the customers you need. Risk-free. Guaranteed.
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AOL
Click
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X INTRODUCTION X
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Hello,
As in this issue, my introductory ramblings will probably be
shorter than usual over the next month or two. I'm working on a
couple of projects at present which are taking up almost all of
my time. Everything else, features, sections, etc. will continue
as usual (I'm sure you're more interested in those anyway). I
hope you'll bear with me and won't mind too much (or are you
perhaps breathing a sigh of relief? ;-).
Oh, and do me a favour will ya? Recommend Biz Bits to a couple of
your friends or associates. Cheers!
BB
If you have a web site and you're based in Europe, pop over to
http://www.godado.com/. The Godado.com portal is a new European
pay-per-click search engine. Right now they are offering 25 Euros
(sorry - can't remember the correct symbol!) of no-obligation,
free credit.
If you're from the UK, you can also sign-up to list your site at
http://www.Godado.co.uk where you'll get £30 worth of free
clicks.
Don't expect much traffic yet though. I've signed-up for both
services, and have only received a couple of click-throughs over
the last few weeks.
Still, if join now you can get great positions on many of the
most popular keywords, ready for when the traffic does start to
build. After using up all your free credit, if you find it's not
worthwhile, simply cancel your account.
BB
Join the Biz Bits Affiliate program and earn advertising space
here in Biz Bits. You have your own online stats, and all you
need to do is advertise your unique referral URL in your
signature file, ezine, on your web site, or anywhere else that's
legal. Click to join now: http://www.nowsell.com/bb-aff.html
*** GET 200 IMPRESSIONS FOR EACH NEW SUBSCRIBER YOU REFER! ***
BB
Tell me what YOU think! Send your feedback, comments, what you
like, what you hate, etc., to me at: mailto:azam@nowsell.com
Only YOU can make it happen!
TTFN
Azam
PS - Like to *automate* the handling of all your email?
Full Email Database Merging - Bulk Emailer - Autoresponders
Automatic Scheduler - Newsletter Server - Webform Processing
Newsgroups - Flame/Bomb Filter ... Check it out now at:
http://www.nowsell.com/pl/imcmail.html
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Your Privacy:
I greatly value your trust in me. I will never, ever, under any
circumstances give or sell your email address to anyone. Period!
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YOU CAN WRITE A PROFITABLE EBOOK!
Yes - *even if* you've never written before!
'Make YOUR Knowledge SELL!' is the toolkit you need - the PROVEN
system for Creating, Publishing and Marketing your ebook by Ken
Evoy & Monique Harris. A thousand ways to stretch your knowledge
into a product worth thousands of dollars. Detailed, step-by-Step
guidance. Your Success is GUARANTEED or 10 TIMES YOUR MONEY BACK!
Click Here NOW!
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X PLACES TO VISIT X
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http://www.businessinsight.org/
Business planning, marketing planning, business strategy;
information, advice, resources, articles, and software products.
Very comprehensive site. FREE! & PAID
http://www.moreover.com/
Headlines from 1500+ sources, grouped into almost 300 newsfeeds.
Select headlines from the newsfeeds that interest you and have
them emailed to you each day or week. Add content to your own
site by creating custom webfeeds. FREE!
http://www.cookiecentral.com/
Information on Internet Cookies. Protocols, FAQ's, controversies,
privacy issues, etc. Also has a message board for your questions
FREE!
http://www.BusinessFreeway.com/
Online business-to-business center and marketplace for companies
of all sizes. Bots automatically search the internet for the best
deals. No registration required for access to nearly 2000
industries and companies. FREE!
http://www.helptalk.com/
Free assistance for most windows 95 and 98 software and hardware.
Ask your questions in the relevant categories from a collection
of 30 different software and hardware forums. FREE!
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X TIPS BITS X
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Track Your Ads - part 3.
Last week we looked at basic URL and email response tracking.
Today we'll look at the tracking of affiliate URL's and the use
of Scripts.
Tracking your affiliate URL's in an ad
When you join any kind of affiliate program, you'll be given a
unique referral URL. The stats provided by the affiliate company
will usually tell you the total number of click-throughs you have
received each month. However, to differentiate responses to ads
in different locations, you'll need to set up a redirect page on
your own site using the meta "refresh" tag.
To do this, create a new page containing the following code:
<----Start Code---->
<HTML>
<HEAD>
<META http-equiv="refresh" content="0;URL=http://www.
AffiliateCompany.com/BlahBlah?LongNumber">
<TITLE>ProgramName</TITLE>
</HEAD>
<BODY></BODY>
</HTML>
<-----End Code----->
Note: place your unique referral URL immediately after "URL="
Save the page as something short and apt (like the product name
for example), and upload it to the root directory of your site.
You now have a new URL to use in your ads in the form of:
http://www.MyDomain.com/program.html
To the end of this URL, you want to add a question mark
(?), followed by a unique identifying code as explained in the
'PromotionQueen.com' example earlier.
If you were placing an ad here in Biz Bits, you might use
something like the following:
http://www.MyDomain.com/program.html?BizBits
As before, look at your logs to check on the effectiveness of
your campaign.
Instead of naming your file 'program.html' or similar as in the
example above, you can name it index.html and create a new
directory 'program' in which to place it. The server will
automatically look for a page called index.html or main.html when
a directory is requested without specifying any particular page.
This allows you to safely omit this information from the URL. The
benefit is a slightly shorter referral URL:
http://www.MyDomain.com/program/?BizBits
Note: Some servers will not identify the query code (?BizBits)
when used as in this example, and require it to follow a specific
page request (i.e. index.html?BizBits).
Test your set-up before you deploy any links. If it doesn't show
in your server logs, but you really would like a short URL, an
alternative is to create a new directory for each campaign.
Other solutions.
You can buy a CGI script that will precisely track click-throughs
to URL's. This is a good option if you are comfortable with the
fairly straightforward task of configuring a script to run on
your system - or know someone that can do it for you. Having
installed the script on your server, you assign unique coded
URL's to web pages via a simple admin page. The script will then
record each time the coded CGI link is clicked on, allowing you
to view the data from your admin page.
You'll end up with an URL that looks something like this:
http://www.YourSite.com/cgi-bin/tracker.cgi?123456
The '123456' would be the unique tracking code.
The Ultimate Ad Tracker is one such script and costs $49 from
http://www.cgitoolbox.com/cgi/uat/index.html
The same script is free to every member of Ken Evoy's 5 Pillar
Affiliate program. Ken renamed the script 'Ultimate Link Tracker'
after he bought the rights. To get it, join the affiliate program
at: http://www.sitesell.com/info.html
A more advanced solution, is ROIbot from Mark Joyner. ROIbot is a
server-side tracker, which means you don't need to install any
scripts on your own server. This makes it probably the only
solution for you if you don't have your own domain.
ROIbot stands for Return On Investment bot, and as its name
implies, it does a lot more than just tracking URL's. These are
the other main features at present, though Mark appears to be
adding new ones every few weeks:
* AutoResponder service with multiple follow-ups.
* Desktop Newsletter Server application.
* Desktop Search Engine Submission application.
* Desktop FFA Submission application.
* Integrate existing web forms into ROIbot tracker.
* Instantly create secure order forms and track the response.
* Monitor any web page(s) for changes.
* Check on the availability and accessibility of your web site
Most of the additional features are only available to users of
the Pro version (Win only), which costs $17 per month.
However, if you need accurate, reliable URL tracking, and cannot
- or don't want to - set up something on your own server, the
free version of ROIbot is your ideal solution (any platform).
This is what the URL's look like (you've probably seen quite a
few of these in ezine ads - the service is proving very popular):
http://www.roibot.com/r.cgi?IM9210_BizBits
The first part after the question mark (?), is ROIbot's unique
code for the URL. The 'BizBits' part is my identfier to tell me
in my ROIbot stats which campaign the click came from.
To find out more about this free service, or to sign up, click on
the link:
http://www.roibot.com/r.cgi?IM9210_BizBits
The format you would use for AOL, or on a web page is:
<a href="http://www.roibot.com/r.cgi?IM9210_BizBits">Click here
to find out more about the free ROIbot service</a>
Azam
GOT A TIP?
Send it, together with your 4 line signature file to appear here!
mailto:TipsBits@nowsell.com
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(6-10 ads per emailed edition only)
OK, that's it for part one! Below you'll find the info section.
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mailto:FFA-subscribe@topica.com
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Biz Bits is Copyright © 1999-2000 Azam Corry. All Rights
Reserved. No part of Biz Bits may be reproduced in whole or in
part without written permission, though it may be freely
redistributed in its unedited form. All guest articles are
copyright their respective owners and reproduced with permission.
Biz Bits is an internationally registered weekly publication.
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June 2000
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1st pt1 - Are your plans shaping up?, Tracking tactics,
1st pt2 - Vote, Who Is the CyberCustomer?,
8th pt1 - Free clicks, Tracking tools,
8th pt2 - Vote, 7 Easy Ways To Increase Sales -- Fast,
15th pt1 - Unsolicited Email! A Bunch of Bull!,
15th pt2 - Vote, "What's So Different About Writing Web Copy?",
22nd pt1 - New-look Cumuli, Pay British Telecom per click?,
22nd pt2 - Vote, Welcome to the E-Family,
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