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Web Marketing Strategies For Home Business Promotion
Thur 15th Jun '00
WIN $10,000! http://www.nowsell.com/I-can-win.html
In this issue (Part 2):
1. VOTING BOOTH
==>This week's quick poll and last week's results.
2. TOOLS AT NOW SELL!
==>Useful tools to make your life easier from Now Sell!
3. FEATURE ARTICLE
==>"What's So Different About Writing Web Copy?"
by Joe Robson.
Subscription details can be found at the end.
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X VOTING BOOTH X
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This is the place where we take a quick poll for a snapshot of
the Biz Bits family's position on a given topic.
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This week:
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Do you use Internet Explorer as your preferred web browser?
YES! >>>> mailto:yes-nowsell.com
I use Internet Explorer as my preferred web browser!
NO! >>>> mailto:no-nowsell.com
I do not use Internet Explorer as my preferred web browser!
ERR? >>>> mailto:err-nowsell.com
I'm not sure... depends...?
*** Add any additional comments in the body of your vote mail ***
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Last week:
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Do you have a daily or weekly marketing routine that you stick
to, or are you often diverted to other tasks?
YES! >>>> 43%
I have a daily or weekly marketing routine that I stick to!
NO! >>>> 57%
I find I am often diverted to other tasks!
ERR? >>>> 0%
I'm not sure... depends...?
*** Have you voted on this week's question? Don't forget! ****
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Voter Feedback:
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YES!
I clear my emails, I advertise, I compile information for our
online ezine. I do this EVERYDAY, even on public holidays and I
only need to spend at least 1 hour a day doing all these.
Zandrel Gelliwinger
Administrator, A Junk Site of Resources
http://www.ajunksiteofresources.com
[Azam: That's great Zandrel - a daily routine is the key. I find
it particularly commendable that you can fit all these activities
into an hour! If I could but manage to do likewise, I - and my
wife - would be most happy!]
Hi Azam,
I definitely have a routine that I strictly respect
EVERY DAY, 7 days a week!!!
Sometimes I don't feel like it, but when I think about
the results.... then I force myself into doing my
daily task!
It is really worth it! Success just doesn't happen
to people who stay in bed! ;o)
Have a great BUSY day everybody!
Johanne Alarie,
STOP Looking .. you just FOUND it!
http://www.roibot.com/w.cgi?R6858_stopLook
More info on autoresponder: mailto:iwanttoknow@sendfree.com
[Azam: Bed? Bed? You mean you actually get to go there? Cool! ;-)
Seriously though, you're absolutely right: success doesn't come
to the lazy ('cept fleetingly, usually in dreams!).
We all have days when we "just don't feel like it." Motivating
yourself to get on with the job irrespectively, is - to use a
hackneyed and politically-incorrect expression - what separates
the Men from the Boys. And the successes from the failures.
If you subscribe to many marketing ezines, you'll have probably
read about the benefits of keeping to a set routine a hundred
times or more. They are real. The cumulative effect of your
efforts builds surprisingly fast, with exponential growth in
results.
Many times I have witnessed the negative outcome of allowing
myself to be diverted from my own daily marketing routine, by one
project or another. As with exercise; doing a little often, is
far more beneficial than intense, but sporadic, exertion.]
NO!
I do not have any marketing routine. The only marketing I made
(if I made any) is 'the other tasks'. Truly saying I can't
consider myself as 'marketer', and I do not have any serious
business online.
Regards, Lech.
Discover secrets of earning cash in the Net. Proven methods!
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bucks
[Azam: Hmm ... not sure what to make of that Lech, considering
your signature file!]
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X TOOLS AT NOW SELL! X
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*** Promotion Tools ***
~~~~~~~~~~~~~~~~~~~~~~~
* Keyword Research Tool
* Meta Tag Maker
* Free Automatic Search Engine Submit
* Rapid Manual Search Engine Submit Tool
* Position Analyzer to check site rank in the SEs
* Link Generators
* Multi Search Tool
Visit Promotion: http://www.nowsell.com/BB/promotion.html
*** HTML Tools ***
~~~~~~~~~~~~~~~~~~
* Multiple Pop-up window code generator
* Multiple MouseOver image generator
* Frames code generator
* Simple CSS template
* 216 Web color palette and codes
* HTML Special character codes
* Useful cut & paste Javascript, and more
Visit HTML: http://www.nowsell.com/BB/html.html
*** Others ***
~~~~~~~~~~~~~~
* Free Business Consulting:
http://www.nowsell.com/BB/consult.html
* Listings of the best paid to surf, read email, etc. programs:
http://www.nowsell.com/surfcash.html
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X FEATURE ARTICLE X
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"What's So Different About Writing Web Copy?"
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by Joe Robson
To write persuasive web copy, it really is an advantage to know
how to successfully write for off-line publications. Because
Copywriting techniques that work off-line, also work equally well
on-line!
We have to make some changes of course to accommodate the
restrictions imposed by the computer screen, and the problems
that navigation sometimes presents. But the successful techniques
for effective web copy remain the same. And these techniques have
been around for decades.
Good web copy doesn't attract the attention it deserves. Copy
just isn't cool. Because good persuasive copy doesn't attract
attention to itself. It sits there on the page delivering it's
message skilfully and unobtrusively, focusing attention on the
PRODUCT and the READER. And quietly doing it's job of selling.
And most of the really successful Internet marketers employ
excellent, uncluttered copy on their sites. That's why they are
successful.
It's so easy and cheap to build a Website these days and set up a
storefront. And that's great. There's room for the small guy to
compete alongside the 'big guns'. And with no previous business
or advertising experience he can build a 100 page super-duper
animated site in minutes.
But when the sales don't come in the answer seems to be to change
the animated GIFs, Java scripts, site banners and other gizmos to
grab the attention.
Meanwhile the clever marketers, the successful ones, rake in the
sales with strong, professionally crafted selling copy.
And it's copy they've taken the time to learn for themselves. Or
they've employed a good professional copywriter to do it for
them. They know it's WORDS that sell, not gizmos. Which words?
----- Words that SELL!
After you have drawn up the approximate overall structure of your
site, and BEFORE you design the fine details, decide WHAT you're
going to say and WHO you are going to say it to.
THEN begin writing your copy.
Write it, re-write it and cut out the dead wood. Crystallize your
message. Hone it, polish it, and examine every single word for
relevancy and maximum effect. Keep re-writing it until you're
sure it's a winner!
Don't be tempted to 'make do'. If it takes a week and it's still
not right - spend another week until it is right. And a third
week if need be until you're absolutely convinced you can't
improve another single word. Remember-it's your profits that's at
stake!
---------- Here's An Excellent Tip.
Print out your copy and read it out loud. If it doesn't sound
like an everyday conversation there's something wrong. Have a
friend read it out to you. If she stumbles over any words, or has
to re-read a sentence, you'll know it needs re-writing.
Then build the Web site around your copy.
Only add pictures and graphics if you are convinced they enhance
and support your copy! That way you will see that most of the
beautifully designed logos, banners and gizmos you had in mind,
will simply distract your readers from the one most important
thing on your site - your sales message.
---------- Here's A Few Other Important Points.
1) Far too many web sites have no headline. If your Web pages
haven't got headlines, give them one NOW. Just because your
reader is already at your page doesn't necessarily mean he knows
what to expect. A headline TELLS him what to expect. It also
gives you, your company, and your site an identity that hopefully
your reader will remember.
2) Fire your BIGGEST GUN first - in your headline.
3) Push your USP into your reader's face.
4) Pack your message with benefits, benefits and more benefits.
5) Use plenty of white space.
6) Break your copy up into bite-sized chunks.
7) Make it easy to contact you from every page.
8) Place a 'HOME' button on every page.
9) Make your copy as long as it needs to be to get your WHOLE
message across.
10) EMPHASIZE your key points.
11) Use Testimonials with imagination. Don't just list them on a
separate page. Your readers won't look for them.
12) TELL your reader what to do. (e.g. Order Now!)
13) Make it extremely easy to order.
14) SHOW your reader how to order.
15) At the ordering stage re-state your guarantee.
16) After she has submitted her order make sure she is told the
order has been received. Then send her a Thank you email. She
needs to be re-assured she has made the right decision. Prevent
'Buyers Remorse' or she may cancel!
17) Be totally professional about absolutely everything.
So there you have it. A very brief summary of the copywriting
techniques used by the most successful Marketers and Copywriters
on and off the Web! Just ordinary people with the good sense to
stick to PROVEN methods which achieve EXTRAORDINARY RESULTS!
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Article by Joe Robson of Copywriting Solutions whose popular web
site at http://www.adcopywriting.com is BULGING with great Web
and Copywriting Tutorials and re-printable Articles. You can
Subscribe to his Free Newsletter by sending a blank email to
mailto:copywritersdigest-subscribe@topica.com
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FREE excerpts from Michael Campbell's ebook "Nothing But 'Net!"
Available NOW with an email to: mailto:nothingbutnet@autobots.net
These secrets to selling WITHOUT COSTS made Michael $750,000!
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OK, that's it for part two! Below you'll find the info section.
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Biz Bits is Copyright © 1999-2000 Azam Corry. All Rights
Reserved. No part of Biz Bits may be reproduced in whole or in
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redistributed in its unedited form. All guest articles are
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June 2000
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1st pt1 - Are your plans shaping up?, Tracking tactics,
1st pt2 - Vote, Who Is the CyberCustomer?,
8th pt1 - Free clicks, Tracking tools,
8th pt2 - Vote, 7 Easy Ways To Increase Sales -- Fast,
15th pt1 - Unsolicited Email! A Bunch of Bull!,
15th pt2 - Vote, "What's So Different About Writing Web Copy?",
22nd pt1 - New-look Cumuli, Pay British Telecom per click?,
22nd pt2 - Vote, Welcome to the E-Family,
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