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 Web Marketing Strategies For Home Business Promotion
Wed 17th May '00
WIN $10,000! http://www.nowsell.com/I-can-win.html
In this issue (Part 2):
1. VOTING BOOTH
==>This week's quick poll and last week's results.
2. TOOLS AT NOW SELL!
==>Useful tools to make your life easier from Now Sell!
3. FEATURE ARTICLE
==>"On the Internet Content Rules"
By Rob Spiegel.
Subscription details can be found at the end.
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FREE excerpts from Michael Campbell's ebook "Nothing But 'Net!"
Available NOW with an email to: mailto:nothingbutnet@autobots.net
These secrets to selling WITHOUT COSTS made Michael $750,000!
HOW MUCH WILL THEY MAKE YOU?
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X VOTING BOOTH X
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This is the place where we take a quick poll for a snapshot of
the Biz Bits family's position on a given topic.
··········
This week:
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Have you ever partnered with another web site (joint ventures,
cross promotion, etc.), or do you work alone online? (Affiliate
programs and link swaps don't count).
YES! >>>> mailto:yes-nowsell.com
I have partnered with another web site on one or more occasions!
NO! >>>> mailto:no-nowsell.com
Up to now I have never partnered with another web site, and work
alone online!
ERR? >>>> mailto:err-nowsell.com
I'm not sure... depends...?
*** Add any additional comments in the body of your vote mail ***
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Do you find Biz Bits useful?
Share the wealth and forward a copy to your friends!
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Last week:
··········
Do you use paid advertising and promotion for your business, or
do you mainly rely on free options?
YES! >>>> 42%
I use paid advertising and promotion for my business!
NO! >>>> 42%
I mainly rely on free options!
ERR? >>>> 16%
I'm not sure... depends...?
[Azam: A clean draw!]
*** Have you voted on this week's question? Don't forget! ****
···············
Voter Feedback:
···············
YES!
Yes I do pay for advertising as I find it more reliable. Free
advertising sometimes works fine. But I find it is more time
consuming than paid advertising.
And since time is money.... Well I prefer spare my time for
something that is worth it!
Johanne Alarie
http://www.freeyellow.com/members8/lfi18570701/index.html
Get a description of all my promotional programs via
autoresponder: mailto:youreadmyad@sendfree.com
[Azam: Yes, Johanne. Nothing is *really* free. Some free
advertising does work, but you usually pay with the extra time
and energy spent on getting your ad seen. The trick is to find
the free resources that provide the biggest 'bang' for the least
amount of energy. Top of my list in this respect are ezine ad
swaps, which take no more time to arrange than purchasing an ad
spot, and can be just as effective.]
NO!
Hi Azam,
Mostly I use free promotion right now. Hope to change that this
summer after we move.
Penny
PennysWorth ICQ#40299131
[Azam: For cheap advertising, I suggest you look into
pay-per-click search engines like http://www.Goto.com ,
http://www.FindWhat.com , http://www.Kanoodle.com ,
http://www.RocketLinks.com and http://www.SimpleSearch.com etc.]
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"OUTSTANDING WORK. BREATHTAKING INFORMATION. PRACTICAL.
STREET-SMART.
Anyone doing business online better read and do what you say, or
start digging their cyber-grave." - Joe Vitale, author of
"There's A Customer Born Every Minute!" and "Hypnotic Writing"
Take the Killer Copy Tactics multi-media interactive course:
Click
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X TOOLS AT NOW SELL! X
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*** Promotion Tools ***
~~~~~~~~~~~~~~~~~~~~~~~
* Keyword Research Tool
* Meta Tag Maker
* Free Automatic Search Engine Submit
* Rapid Manual Search Engine Submit Tool
* Position Analyzer to check site rank in the SEs
* Link Generators
* Multi Search Tool
Visit Promotion: http://www.nowsell.com/BB/promotion.html?17-5
*** HTML Tools ***
~~~~~~~~~~~~~~~~~~
* Multiple Pop-up window code generator
* Multiple MouseOver image generator
* Frames code generator
* Simple CSS template
* 216 Web color palette and codes
* HTML Special character codes
* Useful cut & paste Javascript, and more
Visit HTML: http://www.nowsell.com/BB/html.html?17-5
*** Others ***
~~~~~~~~~~~~~~
* Free Business Consulting:
http://www.nowsell.com/BB/consult.html?17-5
* Listings of the best paid to surf, read email, etc. programs:
http://www.nowsell.com/surfcash.html?BB17-5
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X FEATURE ARTICLE X
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-----------------------------
On the Internet Content Rules
-----------------------------
By Rob Spiegel
Recently I fell in love with an Internet site, NetRadio.com.
It's certainly not a new site. It was not even new to me when I
went to it a couple of weeks ago. I was ripe for its
programming. I was tired of my CDs and my local radio stations.
Let's try something new, I thought. Now NetRadio.com plays all
day long. In the early morning before sunrise, I turn it to
Quiet Classics. At dawn I switch to Chamber music or Baroque and
Before. By mid-morning I'm on to Celtic. At noon I switch over
to British Invasion, then on to Psychedelic Rock for mid
afternoon. The early evening is just right for Blues or
Bluegrass, and mid-evening is time for Folk, Piano or Broadway.
NetRadio.com lists each song as it's played, giving the artist
and song title. And there's a button you can click to buy the
music. Once every 30 to 40 minutes, a short ad reminds me that I
can buy the music by clicking the button. Compared with
commercial radio, the ad is no interruption at all. Compared with
my CD collection NetRadio.com is an explosion of new music. There
is little repetition. I hear music I never hear on the radio. I
hear British Invasion music I haven't heard since it was
originally played on my teenage transistor radio. "7 and 7 Is"
by Love? Solo music by Sid Barret?
I know you're not reading this column to learn about my musical
preferences (which are wide and almost indiscriminant), so I'll
get to the point. Commerce over the Internet never falls far from
the tree of content. NetRadio.com will steal my CD purchases
CDNow and Amazon.com. They both have their own version of
content, but I like NetRadio.com better. I go to the site
specifically for the content. As long as I'm here, why not buy
the Yellow Submarine CD. After all, I just got reminded it has
"Hey Bulldog" on it.
The Internet began as a vehicle to deliver content and it hasn't
lost that primary role. When people shop online, they usually go
get information as well products or services. If someone logs on
for garden tools, chances are they also want some gardening
information about how to grow flowers or vegetables in their own
climate.
But even more to the point, they frequently go to content sites
and buy products or services that are sitting around the edges of
the content. Ask any Web-based e-marketing consultant. "How to
you get clients?" You get clients by giving them free content on
Web marketing and making your books or services available
alongside the content.
For this content-marketing to be effective, it has to be sincere.
It can't be a tease. There is no way on earth that I could go
to a site that previews snippets of the music I want to hear.
Nor can a marketing consultant gain clients by explaining how
much she knows about Web marketing. If you want to sell through
the use of content, you have to deliver the goods. My goodness,
there's Richie Havens doing a version of "Here Comes the Sun."
The quality of your content will determine your credibility to
Internet users. If they love and trust your content, you will be
predisposed to purchasing your related products or services. I
like the free music I hear on NetRadio.com. I intend to purchase
my next CD from the site partly because I have that precious
sense of loyalty you get from a site that over-delivers to your
expectations. Now excuse me, I think I going to buy that live
Loreena McKennitt album with "Cymbeline."
Cool site: Emarketer.com. Now here is a wonder content site.
Need some stats on e-tail sales? Want some reports on various
sectors of the Internet economy? Could you use a list of sites
that offer free affiliations? How about links to every subject?
Emarketer.com provides a cornucopia of free information about
the Internet economy.
Rob Spiegel is the author of The Shoestring Entrepreneur's Guide
to the Best Home-Based Businesses (St. Martin's Press) and The
Complete Guide to Home Business (AMACOM Books).
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*** HOW DO YOU SPELL ONLINE SUCCESS? E-X-P-E-R-I-E-N-C-E! ***
Why reinvent the wheel ... wasting time and money going it alone
when a bunch of highly-successful webmasters and marketers have
SPILLED THE BEANS at a new Private Web Site?... Learn from our
mistakes and have more time to actually grow your business!
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OK, that's it for part two! Below you'll find the info section.
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Then it is your *duty* to forward a copy to your friends!
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Biz Bits is Copyright © 1999-2000 Azam Corry. All Rights
Reserved. No part of Biz Bits may be reproduced in whole or in
part without written permission, though it may be freely
redistributed in its unedited form. All guest articles are
copyright their respective owners and reproduced with permission.
Biz Bits is an internationally registered weekly publication.
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Last Modified: 12:45, Monday November 29, 2004. Copyright © 1999-2008 NowSell.com. All rights reserved.
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