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Web Marketing And Promotion Strategies For Small Business
Sat 25th Nov '00
In this issue:
1. INTRODUCTION
==>Bits and pieces.
2. PLACES TO VISIT
==>Web sites for you to visit.
3. TOOLS AT NOW SELL!
==>Useful tools to make your life easier.
4. MARKETPLACE
==>Check out special offers and deals here.
5. FEATURE ARTICLE
==>"Doing The Ezine Directories"
By Azam Corry.
Scroll to the end for subscription details.
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Hi,
I've been taking a bit of a breather over the last couple of days
(I really needed it!). Still working, just less. It gave me
chance to reflect on the rushing by of another month, and the
rapid approach of 2001 (was all that Y2K stuff really a year
ago?). It also provided me with some space to think and
re-prioritize my scheduled activities, taking into account the
time I've lost over the last few weeks.
Last issue I mentioned that I was having some problems with CGI
scripts on the Now Sell! site, which aren't printing out header
and footer files. These had been included in the scripts via SSI,
which worked fine at my previous host.
My hopes of quickly getting the site back to full functionality
soon began to fade, when I learnt that the servers of my new host
don't parse the output of CGI scripts. After studying at the
Apache site and others, I found that such a set up is quite
common.
I don't really want to include the full HTML code for the header
and footer sections within the scripts. The only other option is
modifying them slightly so they reference and print out the
files, without using SSI. I have yet to figure that one out (to
get it to work is perhaps more accurate!).
As a result of the sudden move and redesign, many income-
generating tasks have fallen by the wayside over the last two
weeks. Since I now really must get on with those, I can't afford
to devote much time to fixing the scripts at present. My
apologies to you if you use them often.
Of course, this only proves what I said to you back in August -
if you're planning on moving hosts before the holiday season, do
it now, because there are always unforeseen problems! In case
you're a new subscriber, and now wondering why on earth I did
choose to change hosts at this time, problems with my previous
host left me little option.
A belated Happy Thanks Giving if you celebrated, and salam to you
if you're about to observe Ramadan.
BB
Amber Jalink of Dime Consultants, has informed me she's running
another promotion for her new ecommerce portal and PPC search
engine. I've not had time to look into the details, but
apparently, what's on offer is a smaller promotional package at a
much lower price, and limited to fewer positions. Take a look for
yourself at:
Click Here
BB
Tell me what YOU think! Send your feedback, comments, what you
like, what you hate, etc., to me at: mailto:azam-nowsell.com
TTFN
Azam
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http://www.prprofits.com/
PR expert Paul Hartunian teaches his methods for getting free
publicity and marketing products both on and off the Internet.
http://www.simpleaffiliate.com/
Cheap option ($30) for setting up your own affiliate program.
Automatically assigns affiliate ID's, links, and dynamic pages.
http://www.sellitontheweb.com/
eCommerce resource site with plenty of articles, guides and
reviews.
http://www.freemerchant.com
Fully featured, yet completely free ecommerce store host. Free
Merchant plan to make money by referring users to partner
services, although there is no obligation.
http://www.salesdoctors.com
Home of marketing expert Marcia Yudkin, Ph.D. and her
SalesDoctors Magazine. A site bursting with articles, with
something for everyone involved in sales.
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X TOOLS AT NOW SELL! X
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Promotion Tools: Click Here
* Keyword Research Tool
* Meta Tag Maker
* Free Automatic Search Engine Submit
* Rapid Manual Search Engine Submit Tool
* Position Analyzer to check site rank in the SEs
* Link Generators
* Multi Search Tool
HTML Tools: Click Here
* Multiple Pop-up window code generator
* Multiple MouseOver image generator
* Frames code generator
* Simple CSS template
* 216 Web color palette and codes
* HTML Special character codes
* Useful cut & paste Javascript, and more
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Marketplace Available In Email Version Only.
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"Doing The Ezine Directories"
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By Azam Corry
A major goal of every ezine publisher is to grow their title's
subscriber base. Registering at numerous ezine directories, or
other Web sites which list ezines, is a simple method that goes
some way to help. Maintained for the benefit of visitors, these
listings also provide publishers the opportunity of increased
exposure, through adding their ezine to the database.
Don't expect to see hundreds, or even tens of new subscribers
each day from most of these sites. It just doesn't work like
that. I mean, how often do you go to an ezine directory looking
for ezines to subscribe to? In my opinion, not many other people
do either. At least not for commonly covered topics. Of course
other publishers often investigate the listings after submitting
their own.
For the majority of subscribers, ezines and newsletters are
things they tend to come across by chance, rather than as the
result of a specific search. Few people log-on thinking "I want
to find a new marketing ezine to subscribe to." They're surfing
and come across them at sites they visit, or read a
recommendation or an ad in another ezine.
Having said that, ezine directories should not be ignored.
Especially if you're operating on a budget. The thing is,
although you might not get many subscribers per day, your listing
is permanent. If your publication appears at enough directories,
over the course of a year it can mean hundreds, possibly
thousands of new subscribers. And they're all free.
In addition, many of these sites allow you to include your Web
site URL. Those which use static, as opposed to dynamically
generated pages (which can't be indexed by search engine spiders)
will improve your site's link popularity, and thus your search
engine position.
Still, for it to be really worthwhile, you want to be able to
list your ezine quickly and easily in as many directories as
possible. As with most other things, the key to speed is
preparation.
Before you go online, open a new text file. This wants to be a
plain text file, not a Word document. In it write:
* Two versions of the title of your ezine or newsletter.
A short one at 50 characters or less (simply the name of the
ezine). A longer title of up to 100 characters, incorporating
several of your most important keywords.
* Three versions of your ezine description.
I suggest a full description of up 250 characters, another of
up to 200 characters, and a sort description of just 150
characters. Remember to put your most important keywords in
each, adding more as space allows.
As some directories allow the use of HTML commands in the
description field, you might want to prepare a duplicate of
each using HTML formatting for added impact.
* A list of up to 15 keywords relevant to your publication.
These are words and short phrases you want searchers to find
your ezine under. As with your title and description, different
directories set different size limits. Some allow only 5
keywords, others, 6, 8, 10, 12, or 15. For this reason, when
composing your list, it's essential that you order it in
relation to keyword importance.
Start with your most important keyword, and work your way down,
with the least relevant word or phrase at the end. Separate
terms with commas, and don't include any line breaks or
carriage returns.
* The main URL of your Web site.
* The URL to your Ezine information/sign-up page.
* The URL to a sample issue (if you have one).
* The URL to ezine archives (if you have any).
* The email address used to subscribe.
* The email address used to unsubscribe.
* The approximate number of subscribers.
* Your full name
* Company/Organization name.
* A contact email address that may be published online.
* A private contact email address (not to be published).
Don't worry - no single directory will request all this
information. But since you'll need different elements for
different directories, it makes sense to keep all the details in
one place.
Once you've finished, save the file in a logical location
together with other ezine related material. Create a shortcut
(alias) to it in an easily accessible place (perhaps your desktop
or main menu), so that you can always open it without digging
through folders.
Below are 44 places you can list your ezine. All are currently
active.
http://www.asphyxia.com/ezm/
http://www.bizx.com/
http://www.bestezines.com/ezines/master.shtml
http://www.cashconnection.com/publisherssite.htm
http://www.catalog.com/vivian/interest-group-search.html
http://www.copywriter.com/lists/
http://www.cumuli.com/
http://www.e-zinez.com/
http://www.escribe.com/
http://www.ezine-marketing.com/
http://www.ezine-universe.com/
http://www.ezineadsource.com/
http://www.e-zinedirectory.com/
http://www.ezinefactory.co.za/
http://www.ezinesearch.com/search-it/ezine/
http://www.ezineseek.com/
http://www.ezinestoday.com/
http://www.freezineweb.com/
http://www.gneworld.com/mlist/
http://www.ideamarketers.com/publish/esignup.cfm
http://www.infojump.com/
http://www.inkpot.com/zines/
http://www.lifestylespub.com/
http://www.list-city.com/
http://www.List-Universe.com/
http://www.listex.com/category.html
http://www.listsnet.com/
http://www.liszt.com/
http://www.lsoft.com/lists/listref.html
http://www.marketing-info.com/zinedirectory.html
http://www.meta-list.net/
http://www.new-list.com/
http://www.newsletteraccess.com/
http://www.oblivion.net/zineworld/
http://www.paml.net/
http://www.perfecthomebusiness.com/
http://www.published.com/
http://www.reference.com/
http://www.techmailings.com/
http://www.tile.net/lists/
http://www.topezineads.com/submit_ezine.html
http://www.webscoutlists.com/
http://www.zinos.com/
http://www.zineconnection.com/
Whenever you want to do some submitting, having several browser
windows open at once will make progress faster. In the time it
takes for you to complete one submission, other pages will have
loaded in the background.
Open your new file and simply copy and paste the required
information into each form. Get a multiple clipboard utility and
you'll save even more time.
I recommend you investigate the shareware application, CopyPaste
[ http://www.scriptsoftware.com ]. Besides many other useful
features (the character count of selected text, for example), it
provides you with 100 clipboards which can be saved through
restarts. You could even save a clipboard set containing all your
ezine data, so you don't have to copy the information each time.
© 1999-2000 Azam Corry "Do it Better, Do it Faster, Do it Right!"
Azam Corry owns Now Sell! A mine of helpful information, tools
and resources for budding Netrepreneurs. Rated 3-star by Go.com.
Recommended by About.com. Visit: http://www.NowSell.com/?EDirect
==> If you are doing business online, you'll enjoy his Biz Bits
ezine. Subscribe today at: mailto:BizBits@NowSell.com
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YOU CAN WRITE A PROFITABLE EBOOK!
Yes - *even if* you've never written anything before!
Turn everyday knowledge into a product in demand ... and Sell It!
The most comprehensive guide to Writing, Publishing & Marketing
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To subscribe to Biz Bits, send a blank email to:
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Should you ever wish to unsubscribe (hopefully not!):
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To subscribe on the Web please go to: http://www.nowsell.com
Biz Bits archives: http://www.NowSell.com/biz-marketing/
Posts to Biz Bits FFA [mailto:FFA@topica.com]:
This is where you can send all of your ads, sales letters,
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with a blank email to mailto:FFA-subscribe@topica.com
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Biz Bits is Copyright © 1999-2000 Azam Corry. All Rights
Reserved. No part of Biz Bits may be reproduced in whole or in
part without written permission, though it may be freely
redistributed in its unedited form. All guest articles are
copyright their respective owners and reproduced with permission.
Biz Bits is an internationally registered weekly publication.
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