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 Web Marketing And Promotion Strategies For Small Business
Wed 25th Aug.'99
In this issue:
1. Introduction
==>A fellow Brit plus other bits and pieces.
2. Feature Article
==>"Layout, Frames and Tables" by Azam Corry.
3. This Week's Posts
==>None
4. Tip
==>Useful tools at the Now Sell! site.
5. Pause For Thought
==>Sydney Smith, William Arthur Ward, Peter Drucker.
6. Voting Booth
==>This week's quick poll and last week's results.
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=================================================================
=====================
+ Introduction +
=====================
Hi,
First of all this week I want to introduce you to a fellow Brit
also living far from old Blighty (not as far as me though!). Mike
Samuels is currently living on the Island of Mallorca in the
Mediterranean, a favourite R&R location for US sailors and the
number one holiday destination in Europe.
Besides being the editor of a print magazine, Mike recently began
publishing the "Write Selling" newsletter which he describes as
"The Journal of Caring Selling". I've been a subscriber from the
start and thoroughly enjoy this well-written, fresh look at
selling online.
"Write Selling" is full of insights and ideas drawn from Mike's
own experiences, sprinkled with a light coating of humour. If
your looking for something to brighten up your learning
experience, I recommend you subscribe to "Write Selling" with a
blank email to: mailto:medlive+jet.es
<>
As a result of your feedback I've decided to open the FFA list to
the general public for a short "promotional" period of two weeks.
I plan to make this the first two weeks of September.
<>
Early next week I have to make a short trip to Singapore, so I
apologise in advance in case Biz Bits is a bit late reaching your
in-box next week.
<>
If you haven't already done so, I'd like to remind you that I'm
asking all subscribers to get 2 friends to subscribe before the
next issue.
So I know who to thank please mail me personally with the email
addresses of the friends you referred mailto:azam+nowsell.com .
Put "My Friends" or something similar as the subject.
<>
A special note for Mac lovers: on 24 Aug 1999, Stairways Software
announced the release of Anarchie 3.6.1, a complete replacement
of all previous versions including Anarchie Pro 3.5:
ftp://the.ausmac.net/pub/mac/Communication-SW/anarchie-36.hqx
New features in 3.6.1 include a new carbonized Internet engine
and FTP & HTTP functionality, with transfer speed increases of as
much as 30% on 3.5; HTTP Authentication for accessing
password-protected web sites, the ability to test and report
problems with Sherlock plugins, crash-proof transfer resuming,
transfer progress icons and much more.
If your new to Anarchie, it's a great shareware app that lets you
search and browse web & FTP sites, upload or download files,
mirror remote folders, download entire web sites, edit remote
files with BBEdit and find files using Sherlock plugins.
It integrates seamlessly with Netscape Navigator and Internet
Explorer and makes the perfect controller for either, its many
powerful features giving you total control over the Internet. If
you've not used it before, start doing so now: it's better and
faster than whatever you currently use!
Azam
-----------------------------------------------------------------
Your Privacy:
I greatly value your trust in me. I will never, ever, under any
circumstances give or sell your email address to anyone. Period!
-----------------------------------------------------------------
=================================================================
DRAMATICALLY INCREASE YOUR REVENUES Through Quick, Strategic
Positioning on the Internet. Internet marketing guru and
affiliate program builder for the big boys, Declan Dunn, reveals
his inside secrets that successful affiliates use to make the
most money from their programs. Tap into a tested, proven system
today by visiting: http://winning.cjb.net It's a Winner!
=================================================================
=====================
+ Feature Article +
=====================
-------------------------
Layout, Frames and Tables
-------------------------
by Azam Corry
Frames Vs Tables
~~~~~~~~~~~~~~~~
Some people like to use frames on their sites. I would recommend
you avoid them if you can... and you probably can.
Frames can be useful on occasion but "the pain is greater than
the gain". Too many people complain of problems with frames than
you can afford to ignore. So if you insist on using them, you'll
need to create an alternative no-frames set of pages for these
users. Honestly...
... it's just not worth the trouble!
As If that wasn't enough reason, many search engine spiders also
encounter difficulties with frames.
This means you'll either have to spend additional time learning
how to overcome these shortcomings or be doomed to low search
rankings. Convinced?
I hope so - for your sake!
In most of the situations in which you might feel you need to use
frames you can usually use tables equally effectively. If not on
their own, then in conjunction with SSI - Server Side Includes -
which also allow you to write separate pages for inclusion in
another 'main' page.
The left column navigation bar, for example, is one area that it
may seem appealing to place in it's own frame. The content
remains the same on every page and should you need to change it,
you can effect a global change just by altering a single file.
What many people don't realise that you can achieve almost the
same result by using an SSI callout in a table cell within the
page. This will reference another file on the server which will
be written into this location when called. To browsers and search
engine spiders alike the page appears as a normal web page and
doesn't give rise to any of the problems associated with the use
of frames.
Whoops!
~~~~~~~
Whilst we're on the subject of tables...
... don't make the same mistake I did when first using them!
Tables are great for page layout - you can put things just where
you want them to appear on the page. So I made one big table for
the whole page, split it up into various rows and columns, then
put (nested) other tables inside these and in some places yet
smaller ones inside them...
Wrong! Wrong! Wrong!
Those of you that are quietly chuckling can stop now, thank you!
Don't pretend you've never made the same mistake!
Where was I...?
Oh yes... tables. Now the thing with tables is that the browser
downloads all the contents of the table BEFORE it actually draws
anything on the screen. This includes the contents of any nested
tables. So what did that mean for my beautiful page?
It took DAYS to download!
Actually, it didn't really take that much longer, but it seemed
like it did. The page remained completely blank until the browser
had downloaded every single component and then suddenly flung
them all onto the page at once! Leaving your visitors staring at
a blank page for ages like this is not a good way to keep them on
your site!
As ever, learn from your mistakes - or my mistakes! - and split
your page up into several separate tables. Keep the whole lot as
simple as possible and try to avoid nesting more than one layer
of tables inside another. Browsers also take longer to draw
tables if you don't specify the sizes. This is because the
browser has to calculate how big the table needs to be to fit in
all the contents.
You can also employ tables to add colour to a page in preference
to slow loading graphics. Or to effectively draw attention to
text placed in a coloured box on the page.
Tidy and Businesslike
~~~~~~~~~~~~~~~~~~~~~
Forget about loud colours, blinking or scrolling text, fancy
animated graphics...
... anything that distracts the eye.
Your visitor needs to concentrate on your text if you want to get
them to 'bite'. Compare your site to it's offline 'brick and
mortar' equivalent.
Would you paint that bright yellow and deck it out with flashing
lights?
... 'Nuff said!
Keep your pages clean and well organised. People must be able to
find things easily.
Imagine calling into a supermarket in a strange town to buy a box
of tissues. You're in a hurry. To your dismay you find that none
of the isles are labelled and you are forced to walk all over the
store to find what you want.
How annoyed and fed up would you feel?
Sure, you'd still buy... but only because of the hassle involved
in leaving the store and going to another. Online this is as easy
as...
... click... click... " I'm outta here! "
Actually, when you go to a supermarket you'll normally find that
everything's neatly labelled and tidily displayed in rows with
signs above them... build your online store along the same lines.
Apply what I call 'the three clicks rule'... make sure your
visitor can find whatever they're looking for within three
clicks. If not you run the risk of them becoming frustrated and
leaving.
Azam
=====================
+ This Week's Posts +
=====================
~~~~~~~~~~~~~~~~~~~
*Azam's Comment*
~~~~~~~~~~~~~~~~~~~
No posts this week.
Hope you'll get some in before the next issue :-)
~~~~~~~~~~~~~~~~~~~~
=================================================================
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=================================================================
//---Posting Guidelines---//
Put the subject of the post in the subject line and to make life
easier for me, please prefix it with "NEW" or "CONTINUING". Try
to keep your posts on topic as much as possible. Due to the
obvious limitations on the number of topics we can discuss at
once, postings relating to new topics may be held back for later
release.
Also please don't send the whole issue of Biz Bits back to me. If
you use the reply function, please cut out everything except the
post you're replying to.
Only useful, informative posts or questions will be published.
You're encouraged to include your signature file, but
self-serving gratuitous ads disguised as posts will be weeded
out.
Note to spammers: You will never be published in Biz Bits! Your
subscription will be cancelled if you violate again after being
sent a warning. Archives are only viewable by members, so if you
want to learn - DON'T SPAM!
//-----End Guidelines-----//
=================================================================
Learn from the best. Corey Rudl does 2.6 MILLION DOLLARS in sales
online EACH YEAR... all from his one small office! He reveals all
his unconventional tips, trick and techniques with examples so
you can learn the most efficient and fastest way to make money on
the Internet. http://www.marketingtips.com/t.cgi/20370/
=================================================================
=====================
+ Tip +
=====================
This week's tip is a little different. Last week, on two separate
occasions subscribers told me they'd just visited the Now Sell!
site for the first time. With that it suddenly occurred to me
that contrary to what I'd assumed, you too might not have
investigated my site yet either.
With that in mind, I decided to use this weeks tip column to tell
you about a few of the useful tools you can find at Now Sell!
1. Meta Tag Maker
Just type in some information about your web site, and this
handy little tool will generate meta tags for you to paste
straight into your page. It will even mail them to you if you
want:
http://www.nowsell.com/site_promotion/meta.html
2. Search Engine Submit
Use this page to automatically submit your site to the top
search engines for free:
http://www.nowsell.com/site_promotion/submit.html
3. Position Analyser
Check the ranking of your site in the search engines:
http://www.nowsell.com/cgi-bin/position.cgi
4. Multi Resource quick search
Search for anything on all the major search engines and
internet resources:
http://www.nowsell.com/site_promotion/quicksearch.html
5. Link Generators
4 different link promotions to increase visitors to your site:
http://www.nowsell.com/site_promotion/site_promotion_hits.html
=====================
+ Pause For Thought +
=====================
"It is the greatest of all mistakes to do nothing because you can
only do a little. Do what you can."
- Sydney Smith
"If you can imagine it, you can achieve it; if you can dream it,
you can become it."
- William Arthur Ward
"Management by objective works if you know the objectives. Ninety
percent of the time you don't."
- Peter Drucker
=================================================================
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=================================================================
=====================
+ Voting Booth +
=====================
This is the place where we take a quick poll for a snapshot of
our family's opinions on a given topic.
This week:
Do you think MLM is a good way to make money online?
YES! >>>> mailto:yes+nowsell.com
It's a great, fast and easy way to make money!
NO! >>>> mailto:no+nowsell.com
Most MLM opportunities are scams or need you to buy things all
the time for you to get any income!
ERR? >>>> mailto:err+nowsell.com
I'm not sure... depends... what's MLM?
** Add any additional comments in the body of your vote mail **
=====================
Last week:
No Votes Returned.
=====================
OK, that's it for this week!
I always love to hear your thoughts, so send your feedback,
comments, etc., to me at: mailto:azam+nowsell.com
Have a good one!
TTFN
Azam
PS - Want a free 224 page guide to promoting affiliate programs?
Then come and join my team in the best affiliate program on the
Internet. http://www.sitesell.com/info.html
*****************************************************************
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=================================================================
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=================================================================
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=================================================================
Biz Bits is Copyright © 1999 Azam Corry. All Rights Reserved.
No part of Biz Bits may be reproduced in whole or in part without
written permission, though it may be freely redistributed in its
unedited form. All guest articles are copyright their respective
owners and are reproduced with permission.
Biz Bits is an internationally registered weekly publication.
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Last Modified: 12:47, Monday November 29, 2004. Copyright © 1999-2008 NowSell.com. All rights reserved.
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