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 Web Marketing And Promotion Strategies For Small Business
Wed 24th Nov.'99
Vote to keep Biz Bits free: http://www.NowSell.com/BBvote.html
In this issue:
1. Introduction
==>The future and you, competition winner and more.
2. Voting Booth
==>This week's quick poll and last week's results.
3. Feature Article
==>"HOW TO REDESIGN YOUR WEB SITE 400% FASTER!"
by Curtis Stevens
4. This Week's Posts
==>[None]
5. Tip
==>"HOW MUCH BUSINESS ARE YOU GETTING FROM YOUR NATURAL MARKET?"
by Bob Leduc
6. Sites to Check Out
==>10 places for you to visit.
7. Info Section
==>Subscription and posting details. Join Biz Bits FFA!
====================== SPONSOR'S MESSAGE ========================
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=================================================================
=====================
+ Introduction +
=====================
Hi!
You wouldn't believe it, but I was halfway through this issue
when - "clunk" - *another* power cut! Four hours wasted. I hope
this isn't going to become a regular occurrence every Wednesday!
It was my birthday yesterday. The inevitable reflections on the
passage of time that this occasioned led me on to another train
of thought:
Imagine what the Internet will be like 10 years from now...
... can't?
No, neither can I. One thing is certain; it will be very
different to the Internet we know today. I guess by then TV's,
HiFi's, telephones and home computers will be almost obsolete.
They'll have merged into a single web-savvy entertainment and
communications center.
What will we be doing - you and I - the lucky ones in at the
start and a part of this electronic revolution? I think the
answer to that question lies very much in the present, and
largely in our own hands.
Right now we have a window of opportunity in which to establish
online businesses able to generate the kind of revenues that will
be required to keep pace with the rapid advances of technology.
In a few years from now that window will close. I think it will
simply become too expensive for the majority of 'small timers' to
establish a serious online presence. For example, have you ever
contemplated how sophisticated the humble web site is likely to
become (especially with increases in speed and bandwidth)? Can
you imagine constructing such a wonder on your own?
Already the big players are pulling away from the rest of the
pack, pouring cash into ever more sophisticated technology and
complex data-base driven systems. Most successful smaller
businesses are heading in the same direction. This stuff costs
money. Lots of it. Soon todays basic 'do-it-yourself' Frontpage
web site will be an antique. A relic from an earlier time.
We can expect the day to dawn when all but the most basic 'My
Homepage' sites will require the services of web
designers/programmers (the distinction between these roles will
probably blur) and expensive software components. They will also
require the allocation of considerable funds for promotion
purposes (average online marketing/promotion budgets are
increasing rapidly every year).
Can you afford that?
Probably not. Not now at least. However, establishing a solid
online presence today should see you well placed when the time
comes.
Still, they'll always be good ol' email... right?
Don't bank on it! Or rather don't expect the basic text
implementation of today to be as popular in the future. Most of
us love email because it's an immediate, cheap and easy means of
communication. HTML email is growing in popularity, but won't
displace the top position of plain text (ASCII) email until it
and the system itself, make it as easy on the recipient as plain
text messages. It will. In fact it (or it's successor) will
probably surpass it for most users and be far more interactive.
Expect emails to talk to you (if you have a Mac they already can
by reading the text aloud, but I mean something more than this),
and you to talk to them. Voice mail will improve and we may see
the development of a voice/email hybrid. Typing will become the
'old fashioned way' and no longer required (not essential now but
the technology still needs perfecting). Perhaps some form of
video format will be employed too. As with everything at the
cutting edge of technology, it will be those with money to spend
that will be able to fully utilize it to their advantage.
I'm not suggesting that everything will suddenly change in the
next few years. What I am saying is that if you want to stand a
fighting chance of being around for the long haul, you need to
start positioning yourself now. The more people that come online
and the greater the sophistication of the medium, the harder it
will be to get a piece of the pie without spending big time.
Unless you have that sort of cash to hand, you'll need to have
already built up a successful e-business ready to supply those
funds, or risk disappearing into obscurity.
<>
Get free excerpts from Michael Campbell's new book "Nothing But
'Net", based on Michael's experience of generating $750,000 in
internet revenues with virtually no advertising costs. Send an
email to: mailto:nothingbutnet@autobots.net for your free
excerpts.
<>
Enter our FREE Weekly Contest! You just need to subscribe to all
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Issues, enter your email address and "vavoom" you will
automatically be entered into our weekly contest.
THIS WEEK'S WINNER IS: pennydw+wcenet.com
If you are the winner, you need to send an email to
editor+topbiznews.com with "Contest Winner" in the subject line
to claim your prize. You have until Wednesday to do this.
PRIZE FOR THIS WEEK: Jim Daniels' New Internet Marketing Ebook:
"Internet Email! Beyond the Basics!" A complete guide to cheap
and powerful email marketing. One of the hottest selling ebooks
on the internet!
This week's prize was given by Top Biz News located at
http://www.topbiznews.com. Subscribe to Top Biz News by sending
a blank email to subscribe+topbiznews.com Thanks Teresa for
providing this wonderful ebook.
Congratulations to the winner! The next winner will be announced
on November 29, 1999. Get your FREE entry in NOW! You could be
the next winner!
<>
Tell me what YOU think! Send your feedback, comments, what you
like, what you hate, etc., to me at: mailto:azam+nowsell.com
Take hold of your future!
TTFN
Azam
PS - Want more FREE marketing and site promotion tips?
Subscribe to the Internet Marketing Chronicles:
Over 85,000 opt-in subscribers - including me -
find out why! http://www.nowsell.com/imc.html
-----------------------------------------------------------------
Your Privacy:
I greatly value your trust in me. I will never, ever, under any
circumstances give or sell your email address to anyone. Period!
-----------------------------------------------------------------
=================================================================
"Make Your Site Sell" is about joining the one in a hundred who
know how to sell on the Net... It's about getting the order!
No matter what you want your Web site to sell, "Make Your Site
Sell" (MYSS!) shows you how, like no other book or program ever
has. Don't waste another minute, FREE download available today!
Click here: http://www.sitesell.com/info.html
=================================================================
=====================
+ Voting Booth +
=====================
This is the place where we take a quick poll for a snapshot of
the Biz Bits family's position on a given topic.
This week:
Do you have a web site?
If you haven't, please include the reasons why not (optional).
YES! >>>> mailto:yes+nowsell.com
I have my own web site!
NO! >>>> mailto:no+nowsell.com
I don't have a web site of my own!
ERR? >>>> mailto:err+nowsell.com
I'm not sure... depends...?
*** Add any additional comments in the body of your vote mail ***
*****************************************************************
Do you find Biz Bits useful?
Then share the wealth and forward a copy to your friends!
It makes an excellent free Christmas gift for everyone you know!
*****************************************************************
Last week:
Regarding the question of spam: If you send a post to Biz Bits,
should your email address be automatically displayed at the top,
or only if you have chosen to include it in your sig file
together with your URL?
YES! >>>> 86%
It verifies that the post is genuine and allows other subscribers
to get in touch off list. It's unlikely the address will be added
to a spam list, especially since Biz Bits can only be read by
subscribers!
NO! >>>> 14%
It may expose the sender to spam attacks. It should be their
choice whether to include it or not. The URL of a website is
sufficient for those that wish to contact off list!
ERR? >>>> 0%
I'm not sure... depends...?
Keep those votes coming!
[Azam: Pleased to see a substantial majority are in favour of
current practice!]
=====================
Voter Feedback:
YES!
Definitely the e-mail address should be displayed, unless the
moderator believes that doing so would create a problem. Also, in
discussion lists that I own I usually require that the subscriber
use his/her real, full name. These are lists for industry members
who should have no problem presenting themselves in a
professional manner, right down to using their name instead of
<"Booger" booger+yahoo.com (no slight to Yahoo! intended).
--
Don Morris. Discover the #1 strategy used by former high-ranking
IRS officials for reducing taxes. taxcut+lasermedic.com.
[Azam: Personally I don't understand the logic of the "Booger"
type. I'm sure I'm not alone when say that I'm very unlikely to
deal professionally with them. How can I take seriously a person
that uses such a name in place of their own? Take my advice on
this one - it's OK for fun, *not* for business!]
=================================================================
DISCOVER INSIDER INTERNET MARKETING SECRETS!
Learn the Insider Internet marketing secrets that can explode
your online profits. One of the hottest selling Internet
marketing courses on the Net today.
Secrets To Making Money On The Information Super-Highway:
http://www.aismedia.com/secrets/index.htm?MC10749xBB01
=================================================================
=====================
+ Feature Article +
=====================
------------------------------------------
How To Redesign Your Web Site 400% Faster!
------------------------------------------
by Curtis Stevens
I have been building web sites for years and within the last
year, I found a few tricks that save me a ton of hours in
redesigning my web site. It took me forever to update or change
my entire 30 page site. If I left some information out,
misspelled a url or anything, I would have to do it all over
again and it was very frustrating. But now, I can change my
entire web site in a fraction of the time it original took me!
There are a few ways you can save time on building a web site.
The two newest methods are ASP and PHP. ASP is a kind of
programming that runs on NT servers. PHP is a kind of
programming that runs on UNIX servers. Many people will tell you
it takes a long time to learn it, but once you do, the updating
part is easy to do, in most areas. These two programs are like
HTML, but more difficult. If you do not have the determination
or desire to learn another program, then I suggest trying this
new trick I have found. For most people, I recommend doing this
instead.
- The Old Way -
This is the procedure I took when I built my web site the old
fashion way.
This is what I had to do for EVERY single web page:
1. Visit the page I wanted to change.
2. Right mouse click and view the page source.
3. Change the text and coding.
4. Click on Save as and find the folder I wanted to save it
under. Since Windows uses it's own folder as the default,
I had to change folders to get to the main C directory.
I had created a special folder for my web site pages.
I suggest you do the same.
5. Save the file.
6. Open my uploading tool and transfer the new web page onto my
server.
Doing this for every single page is very time consuming and after
a while, I stopped updating my site so often. The time and
patience it required, was overwhelming. But now, I have found a
solution to accomplish my job in a small fraction of the time.
The tricks explained below are ones I have found on my own and to
my knowledge, not many people know about them, if any at all.
- The NEW Faster Way -
First, I open my uploading tool I use to upload to my web hosting
server. I use WS_FTP LE. You can get their free or paid version
online. The free version handles all my needs and the majority of
others. There are tons of free uploading tools you can get over
the Internet. If you do not have one, then you can look here:
http://tucows-m1.aust.tx.verio.net/ftp95.html for a variety of
uploading programs. I have included example images throughout
the article to show exactly what I am talking about, each step of
the way. To my knowledge, most uploading tools work very similar
and you should not have a problem understanding this with another
program. If you do, then I suggest downloading the small WS_FTP
file, so you can follow my foot steps (available at the above web
site).
Next, you need to connect to your server. Then open the folder
where all your web pages are stored on in the uploading tool
program. If you do not have them stored on your computer,
transfer all your files from your site's server onto a folder on
your computer. I suggest creating a new one and you will see why
later on. Example Picture:
http://www.imsnewsletter.com/design/1.gif
Once you connect to your server, you need to click on your home
directory folder. Most providers call it www. If you do not
know what it is, then ask your web hosting provider. Example
Picture: http://www.imsnewsletter.com/design/2.gif
This trick will really amaze you! Click on one of your web pages
and then scroll down and highlight every one of them. DO NOT
unclick until you have highlighted every page. Then click on the
"View" button on the program. Now, all of your pages are already
opened in separate note pads. This is why I suggest you creating
a special folder, it makes this much easier. Example Picture:
http://www.imsnewsletter.com/design/3.gif
Now you can change the text and coding on all your web pages. If
you have something you want to change on every page that is
exactly the same, you can use this tool that will replace the
text or coding you want on every page for you, within seconds.
The tool is available online for free here:
http://www.fluid3d.com/software/wineasy.html
Here is another trick I really love. Once you have completed the
changes on ALL your web pages, right mouse click on all the text
pads on the task bar and click on Close (One at a time). A box
will come up and ask you to save the file, hit the "Enter" key.
A little practice and you can easily save 30 pages in about a 30
seconds flat! This way, you do not have to manually save each
page. Example Pictures:
Step One: http://www.imsnewsletter.com/design/4.gif
Step Two: http://www.imsnewsletter.com/design/5.gif
Now, you can transfer all your html files all at once, or only a
few. Click on the "Refresh" button. Then click on one of your
web pages and drag your mouse over all the pages you want to
transfer, like earlier showed. Now click on the transfer icon.
Example Picture: http://www.imsnewsletter.com/design/6.gif
Once you try changing a few pages, you can see how this will save
you hundreds of hours, and can easily update your site within no
time flat!
Going this route is also very helpful if you are using the
statistics tracking program AXS found here:
http://www.xav.com/scripts/axs If you visit each web page, it
hides the coding, which tracks your web site. That means you have
to enter the code back into each web page all over
again. By going through the uploading program, it stays there,
so you do not have to reenter the code on every web page again.
If you use another program and are not happy, I recommend that
you check this CGI script out. It's free and a very awesome
tool!
----- Curtis Stevens is the owner of the Internet Marketing
Success. A free weekly newsletter that is shipped directly to
your e-mail box full of Internet marketing and promotion secrets.
A little good advice never hurt anyone and everyone can use this
valuable resource on a consistent basis! Visit here:
http://www.imsnewsletter.com for more information or send a blank
email to: mailto:sub-design+imsnewsletter.com to subscribe.
=================================================================
*** HOW DO YOU SPELL ONLINE SUCCESS? E-X-P-E-R-I-E-N-C-E! ***
Why reinvent the wheel ... wasting time and money going it alone
when a bunch of highly-successful webmasters and marketers have
SPILLED THE BEANS at a new Private Web Site?... Learn from our
mistakes and you'll have more time to actually grow your
business! Click here NOW! ===>> http://www.nowsell.com/imc.html
=================================================================
=====================
+ This Week's Posts +
=====================
[None]
~~~~~~~~~~~~~~~~~~~
Send your information, question or comment to appear here next
week and start advertising yourself. mailto:BizBits+topica.com
~~~~~~~~~~~~~~~~~~~
=================================================================
Learn from the best. Corey Rudl does 2.6 MILLION DOLLARS in sales
online EACH YEAR... all from his one small office! He reveals all
his unconventional tips, trick and techniques with examples so
you can learn the most efficient and fastest way to make money on
the Internet. http://www.marketingtips.com/t.cgi/20370/
=================================================================
=====================
+ Tip +
=====================
HOW MUCH BUSINESS ARE YOU GETTING
FROM YOUR NATURAL MARKET?
Copyright 1999 By Bob Leduc
I have a friend who is one of the top sales producers with a
large life insurance company. Tony was born in Italy and
grew up near Naples. He moved to the US about 15 years ago.
He was immediately hired by his present company because he
had prior experience selling insurance to US military
personnel in Italy.
Tony soon discovered that a large number of Italian
restaurant owners in the US city where he now lived were
from a small village outside of Naples. Not only did they
speak Italian, they spoke his dialect. It wasn't long before
Tony was getting most of his business from these Italian
restaurant owners. Nobody else can duplicate the 'natural'
relationship he has with them. It's the primary reason why
Tony became one of the top producers in his company.
Tony's relationship with his clients illustrates the
powerful advantage of capitalizing on a 'natural market'.
WHAT IS A NATURAL MARKET?
A natural market is the portion of your target market that
shares a unique personal characteristic with you. It
automatically creates a relationship between you and a
prospect in your target market for a PERSONAL reason. For
example:
Let's say you're a teacher or have been a teacher in the
past. You're also a distributor for an MLM company selling
healthcare products. You define your target market as people
interested in preserving or improving their health and who
are also interested in a business opportunity. Some of those
prospects have the ADDITIONAL CHARACTERISTIC of being
teachers or former teachers, just like you. That's a natural
market for you. You can communicate with them on a special
personal basis.
BENEFITS OF A NATURAL MARKET
Potential customers are more receptive when they share a
common background or a special interest with you. It's human
nature to feel secure when doing business with someone we
believe is just like us. This is especially helpful for
promoting business on the Internet because prospects can't
see or hear you 'live'.
HOW TO FIND YOUR BEST NATURAL MARKET
Start by making a list of different things you've done in
your life. For example:
* What professions or occupations are you engaged in (now or
previously)?
* What hobbies or crafts do you actively participate in?
* What special interest clubs or associations are you
actively involved with?
* Do you have a unique national origin or speak a foreign
language (like my friend, Tony)?
* What unique special background or special experiences do
you have?
Each item on your list may represent a natural market you
can use. However, some will have more impact than others.
The greater the uniqueness of the common characteristic, the
more leverage it provides. Select the one with the most
unique characteristic to use first.
Your natural market is a more focused definition of your
primary target market. Once you identify a natural market,
start using it in your advertising. Revise your present
sales material to create special sales material specifically
appealing to your natural market. Use the same marketing
tactics you've been using but expand them to include this
new segment of your target market. You'll unlock a
completely new layer of business hidden in your existing
target market.
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc+aol.com Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
=================================================================
LISTEN to #1 New York Times Best-Selling Author, Robert Allen,
ONLINE as he reveals the formula you need to create the INCOME
YOU DESERVE to be financially FREE. Click here to read:
http://www.nowsell.com/robert.html
=================================================================
======================
+ Sites to Check Out +
======================
http://www.bignosebird.com/
Learn about CGI, SSI, etc. Several free scripts. FREE!
http://www.bizmove.com/
Comprehensive resource of small business information.
Hundreds of guides and worksheets. FREE!
http://www.knowthis.com/
Huge mine of marketing information to dig through. FREE!
http://www.englishlearner.com/
Free lessons and tests. FREE!
http://www.wilsonweb.com/
Hundreds of articles, thousands of links to resources on
e-Commerce and Web marketing. One of the best. FREE!
http://www.mindtools.com/
A resource of thinking skills. Problem solving, time management,
memory improvement and many other topics covered. FREE!
http://www.eons.com/
Web Builders Resource Center. Loads of links and resources. FREE!
http://www.tradepub.com
Resource for free trade publication subscriptions. FREE!
http://www.bcentral.com
Microsoft's site for small business. Offers paid services to
start, promote, and manage an online business.
http://www.nowonder.com/support/
Free tech support for your PC. FREE!
=====================
OK, that's it for this week! Below you'll find the info section.
*****************************************************************
Do you find Biz Bits useful?
Make it even more useful by forwarding a copy to your friends!
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+++++++++++++++++++++++++
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No part of Biz Bits may be reproduced in whole or in part without
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owners and are reproduced with permission.
Biz Bits is an internationally registered weekly publication.
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