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 Web Marketing Strategies For Home Business Promotion
Wed 20th Oct.'99
Vote for Biz Bits at EzineSeek and support your favorite Ezine!
Click here: http://www.NowSell.com/BBvote.html Thanks!
In this issue:
1. Introduction
==>Happy Birthday, Biz Bits FFA news and other stuff.
2. Voting Booth
==>This week's quick poll and last week's results.
3. Feature Article
==>"Who Are the Netpreneurs?" by Robert Spiegel.
4. This Week's Posts
==>None
5. Tip
==>"Contracts Demystified" by June Campbell.
6. Sites to Check Out
==>10 places for you to visit.
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=================================================================
=====================
+ Introduction +
=====================
Hi,
First off this week is a quick "Happy Birthday!" to the Internet.
Today marks the 30th aniversary of the sending of the very first
email message (or it's prototype at least), by Professor Leonard
Kleinrock and and his small team of graduate students at the
University of Southern California.
As the Professor relates, they hoped to log onto the Stanford
Research Institute computer hundreds of miles away, and send it
the message "login"; seeing if the letters appeared on the screen
of the remote computer.
"We set up a telephone connection between us and the guys at
Stanford...
"We typed the L and we asked them [on the phone], 'Do you see
the L?'
"Yes, we see the L," they said.
"We typed the O, and we asked, 'Do you see the O?'
"Yes, we see the O.
"Then we typed the G... and the system crashed..."
"So the first message ever sent was 'L' 'O'!"
The project, funded by the Advanced Research Projects Agency
(ARPA), an agency of the U.S. Department of Defence (DOD), was
the result of the DOD's desire to create a decentralized
communications network that would facilitate communications in
the aftermath of a nuclear attack; being without need of
traditional control centers or hubs.
At that time, 30 years ago, there were 4 host computers online.
Now there are approximately 40,000,000 host computers online and
this is expected to rise to over one billion within the next
five or six years.
Email 'proper' wasn't invented until 1971, and it was 1973 before
the first international computer connection, between England and
Norway, was made.
<>
Reminder: Posts and votes have dropped off over the last couple
of weeks. Help keep Biz Bits fresh by adding your own 2 cents!
<>
Recently I have become increasing unable to dedicate as much time
to the Biz Bits FFA list as it deserves. Fortunately, since the
beginning of the week there has been a new face overseeing the
day to day running of the list.
Many of you will know of Don Morris from his regular and
informative posts here. Well Don has kindly agreed to take over
the reins at the Biz Bits FFA list as it's new moderator.
As Don says "Azam and I would like to increase the value of this
list for you by ensuring that all subscribers follow the list
guidelines when posting. To do that, I'll be monitoring the list
on a regular basis, making sure that another subscriber doesn't
abuse your mailbox."
Don's presence and experience will become increasingly valuable
over the coming months as the list continues to grow in size.
If you're not already a subscriber to the Biz Bits FFA list, now
would be a good time to get involved!
mailto:FFA-subscribe+topica.com
<>
From "Write Selling" Vol. 1 , Number 4. 18th October 1999:
"Azam Corry is one of those people who are always around to
help."
Thanks Mike! Mike's a nice guy too - get his ezine "Write
Selling" by sending a blank email to: mailto:medlive+jet.es
<>
If you like what you find when you visit the new-look Now Sell!
site, I'd like to ask a small favour... please send me a
testimonial saying what you like about the site - it will help me
get listed in Yahoo! mailto:azam+nowsell.com Thanks!
<>
Posts to Biz Bits [mailto:BizBits+topica.com]:
These should be regarding useful information for the group,
questions, comments, or replies to previous posts. The only
advertising allowed is that contained within your signature file.
Posts to Biz Bits FFA [mailto:FFA+topica.com]:
This is where you can send all of your ads, sales letters,
promotion offers, etc. You may post once every day. If you've not
yet joined, you can do so with a blank email to
mailto:FFA-subscribe+topica.com
<>
Tell me what YOU think! Send your feedback, comments, what you
like, what you hate, etc., to me at: mailto:azam+nowsell.com
TTFN
Azam
PS - Want a free personal consultation with sales Guru Ken Evoy
to improve your site? That's the monthly prize for his
"recommend this site to a friend" sweepstakes. Win that and
you will never look back! http://www.sitesell.com/info.html
-----------------------------------------------------------------
Your Privacy:
I greatly value your trust in me. I will never, ever, under any
circumstances give or sell your email address to anyone. Period!
-----------------------------------------------------------------
=================================================================
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=================================================================
=====================
+ Voting Booth +
=====================
This is the place where we take a quick poll for a snapshot of
the Biz Bits family's position on a given topic.
This week:
Do you think banner ads are an effective advertising medium?
YES! >>>> mailto:yes+nowsell.com
Everyone sees banner ads as they surf. Their bright colors and
animations mean that many people will click on them!
NO! >>>> mailto:no+nowsell.com
Most regular surfers don't even notice or simply ignore most
banner ads!
ERR? >>>> mailto:err+nowsell.com
I'm not sure... depends... ?
*** Add any additional comments in the body of your vote mail ***
=====================
Last week:
Do you feel certain that you will succeed with your online
business?
YES! >>>> 65%
I know that I *will* succeed, no matter what, no matter how hard
I have to work!
NO! >>>> 35%
I can't say for sure, it's hard to make money and there are a lot
of scams!
ERR? >>>> 0%
I'm not sure... depends... ?
Keep those votes coming!
Your answer really should be 'YES'. Self confidence and
determination alone is 90% of the battle.
=====================
Voters Feedback: None this week.
=================================================================
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=================================================================
=====================
+ Feature Article +
=====================
------------------------
Who Are the Netpreneurs?
------------------------ by Robert Spiegel
We have an image of the webpreneur, a cybergeek in his early 20s
who doesn’t know how to tie a tie, wears sandals with suites and
speaks in web jabber. And of course, he’s hounded by venture
capitalists. We wish it were true. A handful of stories about
Stanford dropouts landing $10 million in venture capital for an
idea sketched out with friends over 72 emails and you get the
idea an MBA doesn't get you far in northern California. Again,
not true. Maybe it was reality for a few weeks in early 1999, but
those heady weeks are gone.
And what heady days they were. Consumers were finally buying
online in big numbers and business-to-business Net commerce was
promising to get disturbingly gigantic. Disturbing, that is, if
you were on a corporate sales team and it began to occur to you
that the orders were no longer getting called into your
voicemail. Nope, your customers started logging online and
grabbing what they needed from the corporate website, and of
course that gets you thinking about how long the corporation
would continue to pay your commissions when the sales don't come
in on your order forms. But I digress.
In 1999, 30% of American venture capital began flowing into
Internet startups. In the early months of the year, the VCS
snagged anyone with the least inkling of cyberculture. It didn't
matter that the proposed Netbiz would see countless years of
multimillion dollar losses. The VCs can cash out after the IPO,
so who cares for losses. Red ink in big numbers have become the
smoky war stories told over blue martinis and cigars. The
Venture crowd hangs in for a few years beyond the IPO and get
cyber-richer. It just didn't matter if there was no business
experience on the launch team. The old one-in-ten venture
formula for startup success was meaningless when one Net winner
could cover the losses on 30 or 40 investments. At those odds,
the more bizarre the idea the better.
Those were the good old weeks. The techie venture capitalists
are into something different in the late hours of the millennium.
"The big story now is that we're getting second generation
Internet entrepreneurs," said Josh Pickus, partner with Bowman
Capital Management in San Mateo, CA. Pickus expects his launch
leaders to be well-scrubbed. "We like to see people who have
been through one full cycle in managing an online enterprise and
are doing their next company," said Pickus.
Bowman funded Kris Hagerman's recent startup, Affinia, an
Internet company that matches merchants with merchandise. Before
Affinia, Hagerman launched Big Book, an Internet yellow pages,
and built it up for 2 1/2 years before selling it to GTE. "It's
nice that Kris has a Stanford MBA," said Pickus, "but his
greatest attribute to us is Big Book." If venture capitalists are
having their cake and eating it too (webpreneurs with Internet
management experience in addition to a great idea), the launch
captains are finding it difficult to fill out their teams. "I
think there are a lot of good ideas and a small management pool
to implement the ideas," said Hagerman. "The ability to put
together a great team is every bit as challenging as developing a
great idea."
So webpreneurs are dressing up better than the crazy days of
early ‘99, but they still have to suffer a sandal-footed staff.
In time, the Internet leaders are bound get as stuffy as
Microsoft (and whodda thunk MS would get stuffy). It's the price
of stability. But for a few years yet, sandals, lattes and 8 am
to 10 pm workdays will keep the web edgy. Webpreneurs are
wearing ties to the VC meetings, but their quality time is still
spent brainstorming with the hip, smart and poorly dressed.
Cool site: DigitalWork.com. Here's a great site for the home
business entrepreneur who wants to grow without leaving home.
DigitalWork offers small business all the tools of outsourcing,
from marketing and advertising to bookkeeping and research.
Robert Spiegel, The Shoestring Entrepreneur, is the author of The
Complete Guide to Home Business (AMACOM, due Oct. '99) and The
Shoestring Entrepreneur's Guide to the Best Home-Based Businesses
(St. Martin's Press, due Feb. 2000). For questions or comments
mailto:spiegelrob+aol.com
=================================================================
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=================================================================
=====================
+ This Week's Posts +
=====================
Send your information, question or comment to appear here next
week and start advertising yourself. mailto:BizBits+topica.com
~~~~~~~~~~~~~~~~~~~
=================================================================
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=================================================================
=====================
+ Tip +
=====================
---------------------
Contracts Demystified
---------------------
by June Campbell
If you are in business, you will inevitably be required to
produce or sign a contract. Although contract language can be
confusing, the contract's purpose is to outline the terms that
two parties agree to when entering a business arrangement. Before
signing on the dotted line, there is room for negotiation and
bargaining, but once signed by both parties, contracts are
legally binding.
Having a good contract can save you time and money in the long
term. It isn't necessary to have a lawyer draw up or review your
contract, but in most cases, it is a good idea. Lawyers are
trained to identify potential problem areas that can escape the
lay person.
Before visiting your lawyer, do some thinking about the terms
that you want to see in the contract. In your own words, simply
write down how you want the arrangement to be. Decide in advance
which terms you are willing to negotiate and which are
non-negotiable. By bringing this list to your lawyer, you will
cut down on billable hours and reduce your legal expenses.
Contracts contain a minimum of three components: (1) The legal
names of the entities or parties involved and the date of
signing; (2) The Definitions,which spell out the meaning of any
terms to be used; and (3) the Consideration, which identifies
the financial (or other) payment that one or both parties will
receive in exchange for fulfilling obligations. Depending on
complexity, the contract may contain many other sub-sections as
required.
The Definitions should include:
1. The Term of the Contract. Identify the commencement date and
the end date.
2. The Territory. Many contracts, especially if covering
intellectual properties such as copyright, use "The World" or
even "The Universe" as the territory. 3. Definitions of terms
used in the contract, such as "Commission","Disbursements",
"Gross Receipts", "Net Receipts"
The Consideration should include all "payments" that one party
will receive in exchange for fulfilling their obligation. i.e.
In consideration for the sum of $500, the writer produces a
2,000-word article.
Additional terms depend on the nature of the agreement.
1. What are the responsibilities and obligations of each party?
2. Amendments and Alternations. How can the contract be amended
during its life span? Must both parties agree to changes?
3. Termination. What are the terms for ending the contract?
4. Conflict Settlement. How should disputes be settled?
5. Governing Law. If governing law is stated as the law of
your own state, province, or country, you will save yourself
costly travel expenses if conflict occurs.
6. Mutual Indemnity. Include a clause stipulating that either
party will not be held responsible for activities of the other
that may be a breach of the contract or that may occur outside
of the contract. For example, if an artist sells you a digital
image as his original work, but he has actually stolen it from
someone who owns the copyright, then you do not want to be
responsible for any damages or legal fees arising out of that
action.
7. Transfer. What happens if one party declares bankruptcy,
sells the business, or dies? Can the contract be transferred
to Uncle Leroy?
The last page, of course, includes the witnessed and dated
signatures of persons who are authorized to sign on behalf of
each party.
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Last Modified: 12:49, Monday November 29, 2004. Copyright © 1999-2008 NowSell.com. All rights reserved.
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