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 Web Marketing And Promotion Strategies For Small Business
Wed 27th Oct.'99
Vote for Biz Bits at EzineSeek and support your favorite Ezine!
Click here: http://www.NowSell.com/BBvote.html Thanks!
In this issue:
1. Introduction
==>Yahoo, free affiliate book and other stuff.
2. Voting Booth
==>This week's quick poll and last week's results.
3. Feature Article
==>"A 1-2-3 Guide to Joint Venture Marketing Success"
by Robert Spiegel.
4. This Week's Posts
==>None
5. Tip
==>"Ads Not Pulling? Don't Blame the Publisher Yet!"
Ad Writer's Tips and Tricks by Robert Olson.
6. Sites to Check Out
==>10 places for you to visit.
====================== SPONSOR'S MESSAGE ========================
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=================================================================
=====================
+ Introduction +
=====================
Hi,
It's been another very busy week in which I've finally finished
polishing the Now Sell! site and submitted it for listing in
Yahoo.
Once the site itself was ready, the next step was a day spent
reading and acting on the advice in the "How to get listed in
Yahoo" section of Ken Evoy's invaluable $17, "Make Your Site
Sell!" e-book. http://www.sitesell.com/info.html
As Ken instructs, I spent a lot of time going through the Yahoo
site, digging through categories and doing searches on various
keywords. This was for two reasons:
1. To decide which two categories would bring the best results
and be acceptable to a Yahoo reviewer.
2. To choose the best keywords to use in the site title and
description.
I then spent a few hours (that's right...*hours*!), writing and
re-writing the title and description to get all my most important
keywords into a natural phrase of less than 25 words.
Ken advises using just 15 words to prevent editing by the Yahoo
reviewer, who is not concerned that doing so might remove your
best keywords. I couldn't get below 18 myself, even though I used
very few 'filler' words, following Hemingway's directive "When
you write, pretend that each word is being tatooed on your chest.
That way you will keep your sentences short."
I'll let you know how I get on. If I'm successful, it will also
be thanks (again) to Ken's tips, so many of which I have already
profited from, and which he adds to every week in a special ezine
exclusively for owners of MYSS! Go and download 2 free chapters
now and make use of them, even if you don't buy the book.
http://www.sitesell.com/info.html.
BTW - if you use the above URL to join my team in Ken's affiliate
program (it's free), you'll also get the best book on promoting
affiliate programs I've ever read completely *free* of charge!
That's 224 pages of no-nonsense "how-to" information for nothing
except the 5 minutes download time. Seriously, if you aren't
willing to simply go and collect the best guide to making money
with affiliate programs there is, you should ask yourself just
how much you really want to succeed online.
Getting the guide doesn't oblige you to sell Ken's products,
though you will probably want to by the time you've finished
reading! Click on the affiliate link in the left column on Ken's
info page here http://www.sitesell.com/info.html
<>
Something else you should pick up is a free excerpt from Michael
Campbell's new book "Nothing But 'Net". I must confess to not
having time to read it yet, but it's been getting good reviews
and the excerpt is a worthwhile read.
It's a marketing book based on Michael's experience of generating
$750,000 in internet revenues with virtually no advertising
costs. Send an email to: mailto:nothingbutnet@autobots.net
<>
Don Morris' first week as the moderator of the Biz Bits FFA list
has gone well, with 20 new subscribers joining over the week.
Sadly however, posting privileges had to be withdrawn from a
couple of persistent violators of the list rules.
If you're not already a subscriber to Biz Bits FFA, now would be
the best time to start promoting your offers/products.
mailto:FFA-subscribe+topica.com
<>
Posts to Biz Bits [mailto:BizBits+topica.com]:
These should be regarding useful information for the group,
questions, comments, or replies to previous posts. The only
advertising allowed is that contained within your signature file.
Posts to Biz Bits FFA [mailto:FFA+topica.com]:
This is where you can send all of your ads, sales letters,
promotion offers, etc. You may post once every day. If you've not
yet joined, you can do so with a blank email to
mailto:FFA-subscribe+topica.com
<>
Tell me what YOU think! Send your feedback, comments, what you
like, what you hate, etc., to me at: mailto:azam+nowsell.com
TTFN
Azam
PS - Want a free personal consultation with sales Guru Ken Evoy
to improve your site? That's the monthly prize for his
"recommend this site to a friend" sweepstakes. Win that and
you will never look back! http://www.sitesell.com/info.html
-----------------------------------------------------------------
Your Privacy:
I greatly value your trust in me. I will never, ever, under any
circumstances give or sell your email address to anyone. Period!
-----------------------------------------------------------------
=====================
+ Voting Booth +
=====================
This is the place where we take a quick poll for a snapshot of
the Biz Bits family's position on a given topic.
This week:
Do you think the prices of internet stocks are over-inflated?
YES! >>>> mailto:yes+nowsell.com
One day the bubble will burst and the prices will come crashing
down!
NO! >>>> mailto:no+nowsell.com
They reflect the real future revenue generating potential of the
companies concerned!
ERR? >>>> mailto:err+nowsell.com
I'm not sure... depends... ?
*** Add any additional comments in the body of your vote mail ***
=====================
Last week:
Do you think banner ads are an effective advertising medium?
YES! >>>> 25%
Everyone sees banner ads as they surf. Their bright colors and
animations mean that many people will click on them!
NO! >>>> 75%
Most regular surfers don't even notice or simply ignore most
banner ads!
ERR? >>>> 0%
I'm not sure... depends... ?
Keep those votes coming!
My opinion? Banners aren't as effective as they once were, simply
because people online a while have grown accustomed to them.
However, this also indicates that they will probably always
remain effective to a degree, in proportion to the rate of new
internet users. Banners still work to a certain extent and are
also good for branding, especially if you're paying per click!
=====================
Voters Feedback:
NO!
But I think they are good for branding purposes though.
Penny Widell
mailto:pennydw+wcenet.com ICQ#40299131
I don't find them very effective at all...I can't remember the
last one I looked at! On the other hand, at a specific site, for
example, a country music site (hmmm...guess I spend lots of time
at those these days!) if I see banners for links to other similar
sites, or for webrings, and items that are of obvious interest to
me, I certainly take notice.
But as for generic, unrelated to the page content-type
banners---zero!
But, as you know---I'm a newbie. I could be wrong---often am!
Paula Bright, for George Lee, Jr. & the Crazed Cowboys
Visit http://www.crazedcowboys.com to listen right now!
[Azam: Perhaps you should have voted YES! as they obviously work
on you. Banners are targeted. No clicks is not due to the lack
of effectiveness of a banner if someone sticks it in the wrong
place!]
=================================================================
*** HOW DO YOU SPELL ONLINE SUCCESS? E-X-P-E-R-I-E-N-C-E! ***
Why reinvent the wheel ... wasting time and money going it alone
when a bunch of highly-successful webmasters and marketers have
SPILLED THE BEANS at a new Private Web Site?... Learn from our
mistakes and you'll have more time to actually grow your
business! Click here NOW! ===>> http://www.nowsell.com/imc.html
=================================================================
=====================
+ Feature Article +
=====================
------------------------------------------------
A 1-2-3 Guide to Joint Venture Marketing Success
------------------------------------------------
by Dr. Bill Nieporte
Fact: Two Horses Can Pull About 9,000 Pounds
Question: How many pounds can FOUR horses pull?
If you are like me, your initial response was to say that four
horses can pull 18,000 pounds. Sounds reasonable--but its wrong!
Four horses can actually pull over 30,000 pounds. What the
difference? It's something called synergy. Synergy is the
energy or force created by the working together of various parts
or processes.
Synergy. That's the power behind what is commonly called Joint
Venture Marketing. In a "Joint Venture" or "Endorsed Offer," two
parties leverage their assets (client lists, finances,
technological expertise etc.) for the mutual benefit of both.
Joint Ventures are commonplace on the Internet. If you have ever
exchanged links with another web site or perhaps traded ads with
an ezine publisher, then you have engaged in a rudimentary Joint
Venture. Unfortunately many marketers stop at this
point--failing to enjoy the profit potential of this incredible
marketing strategy.
You want to be different, right? Well, I am going to give a
simple 1-2-3 formula that will allow you to profit using Joint
Venture Marketing.
STEP ONE: You Need a GREAT Product!
This is the key to real success in any business, isn't it?
Unfortunately so much of what passes as "useful products" on the
Internet is just plain garbage. Too many people promises the
moon but delivers nothing but cheese.
Listen, if you give your clients something of value up front then
they will become happy customers for life. They will come back
and buy over and over again.
Got your product? Great! Now let's move on to...
STEP TWO: You Need a Joint Venture Partner(s)
Here's one of the best methods around for finding Joint Venture
partners. Visit http://www.alexa.com and download "Alexa." This
will soon become your secret weapon for finding the information
you need to make a significant Internet income. Play around with
Alexa and you will soon learn how to use its many important
features for developing a powerful and PERSONALIZED Joint Venture
proposal letters.
Assuming you've got "Alexa" loaded and running, use your favorite
search engine and check for key words like:
* Internet Marketing
* Marketing
* Business Success
* Advertising
* Online Sales
* Making Money
* MLM
* Entrepreneur
* Email Marketing
* And any other key words that will find you business
owners, e-zine publishers, etc.
If you've done your searches you are ready for the next step.
It's now time for...
STEP THREE: Offer a Proposition That Will Make Joint Ventures
Happen Like Mad!
You've visited your prospective partners site. You've used
"Alexa" to do some strategic research. Now take what you've
learned and create a personalize Joint Venture proposal. Make
sure that you make specific references to their site's content to
get their attention and assure them they AREN'T getting Spammed!
Here's a letter I use to introduce people to the *Masters of
Marketing Inner Circle*
(http://allaboutsuccess.com/innercircle/index.html)
Dear______NAME_______:
((If ALEXA doesn't find their name put in Sir:/ Maam))
I represent the fastest growing Internet Site for Business
Development on the net and since you seem to be doing well (at
least I get that impression from your site)
((*remove the asterisks and write one or two lines about their
site, something like: "with your promotion of "Save-A-Patriot
Fellowship",))
and since you're obviously stable in business and we know you've
been on line since _________ with a significant success in what
you're doing, we want to share an idea with you we believe will
make you a nice second stream of revenue while rendering a very
noble service to your customers.
Since we feel we represent a product that is a perfect
non-competitive but needed service you can offer them we believe
you'll do rather well so we're prepared to absorb all risk and
monetary costs.
If you'll call me between ___ & ___ one day this week, I'll
explain everything in full. It will only take about 10 minutes
of your time but it can mean thousands of dollars to your bottom
line.
I think you'll be excited as I was when I found you on the net.
My number is 888-XXX-XXXX and just tell whoever answers I'm
expecting your call.
Sincerely Yours,
Your Name
PS If you prefer I call you, just reply to this message with your
telephone number and the best time when I can reach you. Make
sure you send it with your name in the Subject line so I can pick
it out of the many Emails I get and get right back to you.
Is it really that simple! All you have to do is commit to work a
couple days a week surfing, finding prospects, and sending out
letters. Then set aside a couple of hours each day to make your
calls and arrange the deals. It's that simpleÖ and yes, it works.
SO - That's the next and final step!
GET STARTED IMMEDIATELY!
(* Portions of this edition is reprinted with the permission of
Mike Enlow, Joint Venture Marketing Consultant and remains
protected under the original owner's copyrights of 1997, 1998,
1999 Enlow Enterprises, Inc.)
============================
Dr. Bill Nieporte is editor of "The Success In Life Newsletter."
You may subscribe by visiting http://allaboutsuccess.com
MAKE THE WORLD'S TOP 50 MARKETING MILLIONAIRES YOUR SLAVE! When
you join the *Masters of Marketing Inner Circle* you will get
access to ALL their secrets to build your fortune. Get the
details now at http://allaboutsuccess.com/innercircle/index.html
=================================================================
DISCOVER INSIDER INTERNET MARKETING SECRETS!
Learn the Insider Internet marketing secrets that can explode
your online profits. One of the hottest selling Internet
marketing courses on the Net today.
Secrets To Making Money On The Information Super-Highway:
http://www.aismedia.com/secrets/index.htm?MC10749xBB01
=================================================================
=====================
+ This Week's Posts +
=====================
Send your information, question or comment to appear here next
week and start advertising yourself. mailto:BizBits+topica.com
~~~~~~~~~~~~~~~~~~~
=================================================================
GUARANTEED Internet Success! Now YOU can and WILL make it online!
Discover HOW TO GET 250-300 opt-in email subscribers a DAY!
Over 10,000 DAILY visitors to your Web site within 48-hours!
Learn EVERYTHING there is to know about affiliate programs!
Discover products and services with PROFIT MARGINS OVER 10,000%!
FREE web hosting & FREE 24-hour one-to-one PERSONALIZED online
business consultation! NO hype. NO bull. 100% GUARANTEED!
Click NOW for INSTANT access: http://www.nowsell.com/imc.html
=================================================================
=====================
+ Tip +
=====================
------------------------------------------------
Ads Not Pulling? Don't Blame the Publisher Yet!
------------------------------------------------
Ad Writer's Tips and Tricks by Robert Olson
We all work hard to write that hot prospect pulling ad but many
times we get little or no response at all. Publishers take alot
of heat when it comes to this problem. Just the other day I
listened as an ezine publisher told a story of a guy who wanted
all his money back when his ad didn't pull. Should the publisher
give a refund?
For many years I was an advertising consultant in the mail order
industry. I heard so many people complain about how bad so and so
publication was and how it didn't pull any or very few responses.
Sometimes, people never consider that their ad may have been to
blame for the outcome. As advertisers, we need to shoulder the
responsiblity. We need to understand that to write ads that pull,
means learning another profession or at least learning the bare
basics so our advertising is not in vain. Read on and you can
discover the ad writer's formula used for decades by successful
copywriters.
First, think about words for a moment. Think about how powerful
they can be. Words.... so powerful they can cause people to
fight or a whole country to
go to war. Words make us laugh and they can make us cry but they
can also make people buy! Ads written with a proven formula and
with the right words can pull responses like crazy. If the ad is
in a place where it can be read for years, the responses will
just keep coming. One of my best ads was placed in mail order
publications back in 1993 and today I still get responses to that
particular ad everyday! Here is that ad:
Save up to 50% on Groceries!
Plus Earn Thousands of $$$'s
Helping Others Save!
Write or call today!
This ad was written using the basic formula that most copywriters
use. The fact is that anyone can use this formula and when you,
you will see measurable results. Here is the formula:
attract - Attention
generate - Interest
stimulate - Desire
ask for - Action
When people are scanning ads, and their eyes move across your ad,
you only have a few seconds if that to capture their attention.
The first objective is to write a headline that can attract the
reader's Attention. This is the first step of the four part
formula for writing successful ads. You want it to be your ad
that grabs the
reader's attention. You may have to write pages of different
headlines to get one that stands out from the rest but this is
really a small price to make the difference between success and
failure.
Start by writing down the main benefit of your product or
service. A benefit is something that fills a need in the
reader's life. It may be more money or better health. It maybe a
service that saves valuable time or just makes life easier in
some way. When you know what your main benefit is, start writing
headlines using power words to emphasize and magnify your main
benefit. Before you begin, it would be wise to read ads for the
purpose of learning to write ads. You will start to see the big
differences between ads.... from the bland to the downright
compelling! One person might write 'Eggs for Sale' but the next
person may make his eggs sound so much better even if the eggs
are identical! 'Farm Fresh Eggs for Sale!' Now don't those eggs
sound much better?
Once you have a headline that you feel can get the reader's
attention, your next job is to develop 'Interest and Desire'. As
with most ads, you will have to do this with a limited amount of
words so don't waste them! The reader of your ad should be
persuaded that what you offer will solve one of their problems.
Let them know that your Herbal Pain Relief Formula really will
give them a pain free life once again! Use power words to
emphasize the benefits they will get if they respond to your ad.
Solve one of the reader's problems with words and your are just
about there!
One of the biggest mistakes made by ad writers is when they fail
to ask the reader to take 'action'. If you have a Herbal Pain
Formula website, you might close the ad by writing 'To End Your
Pain - Click Here! If you want the person to respond by email,
by phone or to write to you, tell them how to respond. If you
don't tell them to respond they probably won't! Here is how an ad
for a herbal pain formula might read:
Live Pain Free!
New Herbal Formula with
Pain Free Guarantee!
To End Your Pain - Click Here Now!
Ad writing or copywriting is an art and you can't learn it all
from any one article. But if you will seek out the information
and spend some time at developing this art, you can see a
difference in your response rates. With time, you may even write
an award winner that could pull for years to come!
Robert Olson publishes FreeWebPromote a tutorial based newsletter
for internet beginners.Join today and get 20,000 Free Page
Views!. Visit the FreeWebPromote website and place your ads for
Free on 3530 High Traffic websites with one click. Plus get Free
Software that Remembers Passwords and all your personal info -
Fills out internet forms for you! Click Here
Now! http://freeyellow.com/members8/freewebpromote/index.html
=================================================================
Learn from the best. Corey Rudl does 2.6 MILLION DOLLARS in sales
online EACH YEAR... all from his one small office! He reveals all
his unconventional tips, trick and techniques with examples so
you can learn the most efficient and fastest way to make money on
the Internet. http://www.marketingtips.com/t.cgi/20370/
=================================================================
======================
+ Sites to Check Out +
======================
http://www.software-sleuth.com/
Free software location service. FREE!
http://www.profitpowerpromo.com/
Online Marketing Information & Resources FREE!
http://www.globalvue.com/
Market trends and practices viewed globally FREE!
http://www.ecommercetimes.com/
News and articles covering the full range of ecommerce FREE!
http://www.forrester.com/
Forrester analyzes technology change and its impact.
http://www.emarketer.com/
News and information relating to marketing and ecommerce FREE!
http://www.browserwatch.com
Which browsers and plug-ins are most popular (stats) FREE!
http://www.htmlhelp.com/
Comprehensive HTML (and related) resource. FREE!
http://successdoctor.com
Marketing site with some excellent articles. FREE!
http://www.reciprocallink.com/
Directory of reciprocal link-ready websites and a free software
download (PC only. Macs should use Url Manager Pro) to help you
manage links. FREE!
=====================
OK, that's it for this week! Below you'll find the info section.
*****************************************************************
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//---Posting Guidelines---//
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easier for me, please prefix it with "NEW" or "CONTINUING". Try
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Only useful, informative posts or questions will be published.
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To post to the list, just hit "Reply" on your email program or
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=================================================================
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=================================================================
Biz Bits is Copyright © 1999 Azam Corry. All Rights Reserved.
No part of Biz Bits may be reproduced in whole or in part without
written permission, though it may be freely redistributed in its
unedited form. All guest articles are copyright their respective
owners and are reproduced with permission.
Biz Bits is an internationally registered weekly publication.
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Last Modified: 12:49, Monday November 29, 2004. Copyright © 1999-2008 NowSell.com. All rights reserved.
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