Email Autoresponders (also sometimes known as mailbots, automatic email and email on demand) are powerful web marketing tools that you'll find it difficult to manage without.
Autoresponders provide the easiest way to automate the online sales process. They are like turbo-charged email versions of the fax on demand services that were successful in years past and are one of the main weapons in the internet marketer's arsenal.
Instead of personally having to reply to each and every enquiry about your service or product, sending out sales letters, order confirmations and thank you letters, etc., you can set up an email autoresponder to do all this for you.
And save your valuable time for those promotional activities that really do need your personal attention.So what is an email autoresponder?
Essentially it's email software that automatically replies to any email sent to it with a predetermined response letter that you've previously saved. In other words, it auto responds.
What differentiates follow up email autoresponders from regular auto responders, is that they are not limited to sending a one-off response. Instead you can create an entire sequence of messages. That could be as simple as a sales letter with a few follow-ups, all the way up to an entire year of weekly ezine issues. You prepare each message in advance, and then set the time interval between each message, or the number of days after the first message in the sequence was triggered.
Using email autoresponders will free up a vast amount of your time and enable you to dramatically increase profits.
Unlimited numbers of prospects can get information about your products and services 24 hours a day, seven days a week, without requiring any human intervention to manually follow-up on each lead again and again. It's like having your own dedicated sales team working on autopilot.
Apart from saving you time, autoresponders provide you with another essential ingredient for successful online marketing - prompt and timely replies. As you should already know, the vast majority of internet users want information fast and this is no less true when they're answering your online ad and requesting more information. They don't want to wait for days or even hours until you get around to replying to the pile of email you get everyday. And they've already become accustomed to getting information in seconds from most companies online.
You won't appear a very reliable organisation if it takes days just to receive a reply to an email enquiry. Even worse, the initial interest created by your carefully crafted advertisement &ndash the spark that led to a request for more information &ndash may well have waned later on.
It's therefore essential that you respond with additional information immediately, creating a positive image, and getting your sales message read by a hot prospect.