Google Algo, Link Popularity. Brand Recognition

Thu 20th July '00 In this issue (Part 1): 1. INTRODUCTION ==>Planning and Google 2. PLACES TO VISIT ==>Places for you to visit. 3. TIPS BITS ==>Brand Recognition 4. CLASSIFIED ADS ==>Subscribe to the quality ezines advertised here. In this issue (Part 2): 1. VOTING BOOTH ==>This week's quick poll and last week's results. 2. TOOLS AT NOWSELL.COM ==>Useful tools to make your life easier from NowSell.com 3. FEATURE ARTICLE ==>How-To Fail Miserably in Business on the Net - in Seven Easy Lessons Starting Today! By Pamela Heywood. An info Section with subscription details is included at the end of both parts. o-x-o-x-o-x-o-x-o-x-o-x SPONSOR'S MESSAGE x-o-x-o-x-o-x-o-x-o-x-o YOU CAN WRITE A PROFITABLE EBOOK! Yes - *even if* you've never written before! 'Make YOUR Knowledge SELL!' is the toolkit you need - the PROVEN system for Creating, Publishing and Marketing your ebook by Ken Evoy & Monique Harris. A thousand ways to stretch your knowledge into a product worth thousands of dollars. Detailed, step-by-Step guidance. Your Success is GUARANTEED or 10 TIMES YOUR MONEY BACK! Click Here! o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o X=X=X=X=X=X=X=X=X=X=X X INTRODUCTION X X=X=X=X=X=X=X=X=X=X=X Hi, Remember last week I mentioned the summer slow down is a good time to start preparing for the seasonal high at the end of the year? Well, following my own advice, one of the things I've been doing since we last met, is outlining a marketing strategy and prioritizing tasks for the months ahead. Whilst that is probably of little interest to you in itself - except as a reminder - I thought you would perhaps benefit from hearing about one aspect of promotion the exercise resolved me get moving on immediately. As I informed you a few weeks ago, Google is now not only the search engine boasting the largest index of the web (Google has a full-text index of 560 million pages, plus an additional database of 500 million URL's that it has never actually visited); it is also the new Yahoo partner. That makes it *very* important to all of us. Fortunately for me, Google is already the search engine that sends NowSell.com the most traffic, and so I've seen a significant increase in visitors as a result of the new deal. Over the last couple of months, I've noticed from my log files that the Google Bot seems to have a voracious appetite. It has been busy burrowing through my site, visiting regularly. Other spiders visit too, but don't crawl anywhere near the number of pages that Google does. With that in mind, I suggest you make a note right now to at least submit a number of key pages from your site. It certainly would appear to be well worth it. <--- Side Note ---> If you don't have Michael Campbell's new safe submission software http://www.NowSell.com/r/sec/ (which I would buy myself if there was a Mac version), use the NowSell.com *manual* submitter (not the auto submitter), the link to which you'll find in part 2. <--- Side Note ---> In addition, because Google has spidered so much of the web, most of the pages that link to your site (especially the important ones), are already listed. So if you have a few good sites linking to you, you're in with a chance of getting a reasonable link-popularity score. That I am getting hits is purely good luck however. I hadn't tried to optimize pages for Google's consumption. Actually, I've never previously attempted to create pages for any particular search engine. However, because of what I've already told you about Google, plus the fact that it apparently ignores meta tags (I always hated trying to decide what to put in those!), I thought this engine was worth finding out more about. After some digging, I discovered that although link-popularity does play a part, apparently Google doesn't put as much importance on it as some other SE's do (like Altavista for example). As expected, links from quality sites (Yahoo, Go, ODP, Lycos, etc.) are worth much more than those from less-frequented locations. Your own link-popularity is also affected by the link-popularity of the site linking to you (e.g. if you're not listed in Yahoo, but the site that links to you is, you get a little boost). Google also looks at the number of outbound links when calculating a popularity rating. In addition, in relation to keyword relevance, even the text used in links pointing to your site (the 'clickable' bit), carries some weight. However, most important to Google would seem to be the actual visible text on the page. Location of words, proximity, link text and text effects are all taken into consideration. The good news about this is that if you design a clean page, which is naturally well written and structured to focus the reader's attention on its main points, you should do well with Google. Just remember to make sure that your text begins as close to the start of the HTML document as possible. Don't bury it after half a page of code. If you need a border for navigation purposes, put it on the right. Although I've tested a number of ranking pages, I've not been able to ascertain anything regarding keyword density. Not to be put off however, I decided to put a few pages together, in a number of variations. I will monitor to see if anything 'sticks.' By doing all this now, I hope to have enough time for 2 or 3 reworks to go through the system before mid-November. With a bit of luck, that should be enough to get some well-ranked pages. Google is becoming a very popular search engine, and most users seem to be impressed by the quality of its results. As the year wears on, I have no doubt that it will become an increasingly important source of traffic. I recommend you start looking at Google now if you want it to be bringing you lots of visitors in time for the 'buying' season. BB Tell me what YOU think! Send your feedback, comments, what you like, what you hate, etc., to me at: mailto:azam-nowsell.com TTFN Azam PS - Like to know how to set up a FREE online store? Like to know how to generate profits from day one? Two respected web professionals show you the ropes: http://www.nowsell.com/r/rotm/ ----------------------------------------------------------------- Your Privacy: I greatly value your trust in me. I will never, ever, under any circumstances give or sell your email address to anyone. Period! ----------------------------------------------------------------- X=X=X=X=X=X=X=X=X=X=X X PLACES TO VISIT X X=X=X=X=X=X=X=X=X=X=X

http://www.enlowcircle.com/go/learn Learn all about marketing your business from industry expert Mike Enlow. Several excellent free articles and a good newsletter. Home of Mike's 'Masters of Marketing' course. FREE! & FEE.

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http://ProfitInfo.com/ Marty Foley's internet marketing and success strategies web site. Articles and advice on marketing, promotion and affiliate programs. Here you can also buy Marty's courses.

http://www.freefind.com/ Established service enables you to add search capabilities to your site without needing to install any CGI scripts. Simply open an account, set your preferences and you'll be provided with the HTML to paste into your Web page. Add supported. FREE!

http://www.bignosebird.com/ You'll find versions of many of the most popular free CGI scripts here, as well as plenty of advice about the use of CGI on your site in general. FREE!

X=X=X=X=X=X=X=X=X=X=X X TIPS BITS X X=X=X=X=X=X=X=X=X=X=X Internet Tip - Brand Recognition by Bob Osgoodby Most of your larger companies have recognized the value of brand recognition. McDonalds has their arches, Goodyear has its blimp and AOL has its distinctive pyramid. While many people maintain that the Internet creates a level playing field with the larger companies, brand recognition is often overlooked. Larger companies do the majority of their advertising offline. Sure, they will reference their web sites in their ads, but are not completely dependant on web advertising. Net based entrepreneurs must also create this brand recognition if they hope to succeed. This can be done in a number of ways. Many people who have local businesses, can promote their web site with their web address on their letter head or business card, but these are not the people we're talking about here. To them, the web site is simply an offshoot of their existing "brick and mortar" business. We're referring to people trying to compete on the national level. There are a number of companies that have done this. One example is the "Cookie Cutter". Their "dumb little ad" is their brand recognition. Anyone who has been around the web for awhile will immediately recognize their ads. But, this may be a case where the brand recognition can work against you. Many people adopt a "been there - seen that" attitude and immediately "click on by". So what do you do to try to achieve your brand recognition? First - a consistency of ad copy will go a long way. It is a proven fact that it takes 5 to 7 exposures to an ad before someone may look further. If you change your ad copy every time you post it, people will not identify with your ad. If you use the same ad in many different places, people will start to identify with it, and may ultimately take a further look. But that of course raises a dilemma. How do you know if you have a good ad that will draw, or one that needs to be changed? Ladd Jones, the webmaster at Cashmall.net, who has been advertising on the web for a number of years, may have come up with the answer. What Ladd does is to place three different ads in a Newsletter, that he knows has a good draw and is his proper target market, for the same product. He then tracks the "hits" he gets with each ad. If one is not drawing, he changes that one. When he gets one that is outdrawing all the others on a consistent basis, he then puts on an advertising "blitz" with that one. His "brand recognition" is his copy. People will begin to identify with his ad, and after seeing it a number of times, and in different places, will usually investigate further. After identifying a "killer ad", the smart merchant then carries that same theme through to their web site. Again, consistency is the key here. While you may not have your arches, or own a blimp, your brand recognition is no less important than it is to the "big guys". Unquestionably, it is one of the more important thing you should try to attain. ----- Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe, and place a Free Ad for your business. As a bonus, get 1239 FREE Internet Business E-Books from Larry Dotson, when you visit http://www.ldpublishing.com o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o YOUR OWN ELECTRONIC MARKETING BUSINESS! Cash-in on the Internet with your own fully-automated web commerce business that you can operate in your spare time... from anywhere in the world! Make up to $100 a day or more starting immediately. Click Here Now! o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o X=X=X=X=X=X=X=X=X=X=X X CLASSIFIEDS X X=X=X=X=X=X=X=X=X=X=X ----------------------------------------------------------------- (6-10 ads per emailed edition only) ----------------------------------------------------------------- OK, that's it for part one! Below you'll find the info section. OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO ***************************************************************** I need your help! Please support Biz Bits and forward a copy to your friends and colleagues! ***************************************************************** OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO To subscribe to Biz Bits, send a blank email to: mailto:bizbits@nowsell.com Should you ever wish to unsubscribe (hopefully not!): mailto:BizBits-unsubscribe@topica.com To subscribe on the Web please go to: http://www.nowsell.com Archives: Biz Bits Internet Marketing eZine Posts to Biz Bits FFA [mailto:FFA@topica.com]: This is where you can send all of your ads, sales letters, promotion offers, etc. You may post once every day. If you've not yet joined, you can do so with a blank email to mailto:FFA-subscribe@topica.com ================================================================= Information on sponsoring Biz Bits: mailto:bbads-nowsell.com ================================================================= Biz Bits is Copyright © 1999-2000 Azam Corry. All Rights Reserved. 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