Thur 1st June '00
In this issue (Part 1):
==>Are your plans shaping up?
2. PLACES TO VISIT
==>Places for you to visit.
3. TIPS BITS
==>Url Tracking and Using Mailto Links in Email Ads.
4. CLASSIFIED ADS (6-10 ads per emailed edition only)
==>Subscribe to the quality ezines advertised here.
In this issue (Part 2):
1. VOTING BOOTH
==>This week's quick poll and last week's results.
2. TOOLS AT NOWSELL.COM
==>Useful tools to make your life easier from NowSell.com
3. FEATURE ARTICLE
==>Who Is the CyberCustomer?
By Rob Spiegel.
An info Section with subscription details is included at the end
of both parts.
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X INTRODUCTION X
Can you believe it? It's the 1st of June already! Seems like just
a few weeks ago we were bringing in the New Year. Did you make
any new year resolutions, plans or goals for your business? If
so, now would be a good time to reflect on them and the progress
you've made so far.
If things are going well, great! Pat yourself on the back and
work on the steps you need to take for further success. Focus on
strategies that have already worked well for you. Look at how
they might be improved, or adapted and applied in new areas.
If things aren't going well, it might be a sign that you need to
reassess your situation and make some adjustments. A change of
direction may be in order. Take some time off: you'll gain a
better understanding of your problems when you're not buried
amongst them, and can look at them from the outside.
If your current activities aren't achieving anything like the
results you envisioned, perhaps it's time to consider ceasing
them altogether, and investigating alternative avenues. 'There's
no sense in flogging a dead horse' as they say (well, Brits at
Don't become so attached to your business that you can't bear to
turn your back on it (or at least let it idle while you build
something else), when you know it's simply not working out. Many
- if not most - successful businesses, are built on the backs of
one or two previous failures.
The time you've already put in, 6 months, a year even, is not
wasted. It's never wasted. It's all valuable experience.
Experience you can't buy. Experience that will make success in
your next venture all the more certain.
Join the Biz Bits Affiliate program and earn advertising space
here in Biz Bits. You have your own online stats, and all you
need to do is advertise your unique referral URL in your
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legal. Click to join now: http://www.nowsell.com/bb-aff.html
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X PLACES TO VISIT X
Internet business news and trends analysis in the
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Directory of links to all kinds of professionals, professional
associations and self-help sites on many professional services
including marketing. Also offers a variety of tools and research
Enables you to offer your visitors several useful services that
integrate with your site and help boost 'stickiness'. The most
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X TIPS BITS X
Track Your Ads - part 2
Url Tracking And Using Mailto Links In Email Ads.
Last week we looked at why you should track your ads and the kind
of ads you should consider tracking. Today we'll look at the
mechanics of tracking.
How do you track your results?
There are numerous solutions. The simplest (though not the most
accurate) is coding the end of your web page URL's. Whenever you
include an URL in your ad, put a unique code in the end of the
URL to connect it with the resource in which it is to be used.
For example, you might arrange for a link exchange with another
site to advertise a free service you offer. Lets say that site is
called 'PromotionQueen.com'. Don't simply provide PromotionQueen
with your regular URL to link to, add a little code to the end of
the URL like this:
Your server will ignore whatever appears after the question mark
(?), and serve the freeservice.html page to the browser as
normal. However, it will write the entire URL, including your
'PromoQueen' identification code to your log files, treating it
as a request for a unique page, distinct from freeservice.html.
Whenever you check your log file stats, look under 'Referrers' or
similar to see how much traffic your link on PromotionQueen.com
If it's not bringing much, don't waste that valuable space;
terminate the exchange with PromotionQueen.com and find a better
source of traffic. (You can also use a CGI script to check how
much traffic *you* are sending to PromotionQueen.com, but that's
another story). Of course, the same applies to any other location
where you may have advertised: if it doesn't bring results, don't
What if you are using an ezine ad with just an email address?
Though not foolproof, there is a simple solution for this
scenario as well. Add a little bit of code to the end of the
'mailto:' link that will cause it to automatically write a
specific subject line into the respondent's email message.
For example, for an ad here in Biz Bits you might use:
Or, if you don't have your own domain:
Note: you must use the 'mailto:' at the beginning of your address
for this to work.
In your email program, set up a filter to catch all mail with the
specified subject line - or simply count it. Keep a record for
future reference and comparison with other ads/locations.
What if your subscribe email address is to a free list host?
Then you must include an URL as well. In this case, you won't be
able to ascertain the exact number of respondents. However, you
will be able to gauge comparative performance.
Don't worry about how many respondents use the email address,
compared to how many use the URL. For most text ezines with a
reasonably large subscriber base, the ratio should be
more-or-less constant, conforming to average user behavior. An
exception however, could be any list with an above average
number, or predominance of, AOL users.
In AOL, neither your URL or email address will be 'clickable' and
has to be copy-pasted. This may lead to an increase in the ratio
of respondents visiting your web site, since few will know what
to copy from a 'mailto:' email link. It may lower overall ad
response rates as well, since taking action requires more effort.
There's not much you can do about these problems, other than
using the full HTML format for your 'mailto:' link like this:
Though this will provide users of most email systems something
they can click on, it does - as you can see - take up a lot of ad
space. Tracking aside, the problem of AOL not recognizing links
is another good reason to always include both an email and an URL
address in your ads wherever feasible.
Next week, I'll finish off this oversized tip with the how-to on
tracking affiliate URL's in your campaign and a look at some more
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X CLASSIFIEDS X
(6-10 ads per emailed edition only)
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