Wed 24th May '00
In this issue (Part 1):
1. INTRODUCTION
==>1K subs & promoting your ezine, New software for subscribers,
Biz Bits Affiliate program.
2. PLACES TO VISIT
==>Places for you to visit.
3. TIPS BITS
==>Tips to make your life online easier, or more productive.
4. CLASSIFIED ADS (6-10 ads per emailed edition only)
==>Subscribe to the quality ezines advertised here.
In this issue (Part 2):
1. VOTING BOOTH
==>This week's quick poll and last week's results.
2. TOOLS AT NOWSELL.COM
==>Useful tools to make your life easier from NowSell.com
3. FEATURE ARTICLE
==>"Amazon.com: How did they do it?"
By Bryan Marye.
An info Section with subscription details is included at the end
of both parts.
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"PROVEN SYSTEM FOR TRAFFIC AND SALES!"
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X INTRODUCTION X
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Hello,
Over the last day or two, Biz Bits passed 1000 subscribers.
Actually, this should have happened (was within easy reach) 3 - 4
weeks ago, but I really slacked off on promoting recently.
Being busy on something else, I ceased daily pro-active routines
like posting to announcement lists, placing classifieds and
looking for new ad swap partners (rather than relying solely on
those who contact me).
Of course I was still getting subscribers, but substantially
fewer. My experience highlights just how important it is to keep
promoting on a regular basis. Never stop. Be a 'promotion
machine' for your title.
In addition, although I had ad swaps still running, most weren't
profitable. I track all my ad swaps - it amazes me how few people
do - it's so easy and provides vital information. However, as a
result of being busy, I accepted several invitations for multiple
swaps on initial contact. A mistake.
Normally, I will run a single issue swap before agreeing to
multiple insertions of 3 or 4 issues. This way, I can monitor the
response from various ezines before committing myself for an
extended period. If an ezine doesn't work for me, I won't
advertise there again.
Distributing my articles to other ezines is something else I've
let slip recently. Another mistake. Having other ezines reprint
your work is a great way to attract new subscribers. I always see
a surge after releasing a new article. If you can write well
enough to produce your own ezine or newsletter, this is one
avenue of promotion you shouldn't miss.
The piece you distribute may not even have started life as an
article as such: I often convert odd bits of copy into an article
format. For example, interesting bits of editorial, or my replies
in response to voters comments in the Voting Booth, can often be
reworked into an article for publication elsewhere.
BB
I've just added loads of new software to the subscriber's
download page. There's now over 110MB's of free (Win)
applications for you. These are just a few of the new additions:
2MinuteWarning
Watch Internet auctions and bid on items fast and effectively.
Automatically displays the auction status and quickly takes you
to a specific item up for grabs. Can also load auction data into
your favorite spreadsheet or database software.
Appload Notify
Checks all your WEB based and POP3 email accounts and notifies of
new emails you receive.
CS Telnet
Tired of application failures, emulation problems, inadequate
scroll buffers and poor interfaces? CSTelnet is the
quintessential telnet client for the discriminating user.
dotCool Builder
Create your personalized Web site, in minutes! Great for personal
and business.
InboxSpecialist
Preview and delete your email before downloading.
Photocopier
Put a document on your scanners platen, start Photocopier and
press its Copy button. After a few moments your printer produces
a copy of the document.
Powerzip 2000 Lite
Apart from compressing and unzipping files, features include the
ability to view files in archives, long file name support, drag
and drop plus the ability to copy/move/rename archives as well as
send them via e-mail.
Time Zone Converter
Display local time for more than 2900 cities.
Tray Note Plus
Internet Enabled Sticky Pad! Jot down a note or address, and when
you return later, just double-click on the address and your
e-mail program or web browser loads with that address.
Whois
Whois utility.
Zip Code Finder
Lookup zip codes, cities, states, and area codes for over 54,000
locales in the US and it's territories.
For the URL to get these and many more applications, refer to
your Biz Bits welcome email.
BB
Join the Biz Bits Affiliate program and earn advertising space
here in Biz Bits. You have your own online stats, and all you
need to do is advertise your unique referral URL in your
signature file, ezine, on your web site, or anywhere else that's
legal. Click to join now: http://www.nowsell.com/bb-aff.html
*** GET 100 IMPRESSIONS FOR EACH NEW SUBSCRIBER YOU REFER! ***
BB
Tell me what YOU think! Send your feedback, comments, what you
like, what you hate, etc., to me at: mailto:azam-nowsell.com
Be a promotion machine!
TTFN
Azam
PS - Don't forget to download the "Stealth Marketing" ebook and
learn unique marketing techniques to explode your income.
You can get it FREE right now:
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YOU *have* the knowledge to create your own infoproduct. YOU can
write the next best-selling eBook - even if you've never written
before! 'Make YOUR Knowledge SELL!' is the toolkit you need - the
ULTIMATE guide to making money from your own infoproduct.
LEARN HOW TO PULL IT OUT OF YOUR BRAIN, HOW TO PUBLISH IT, HOW TO
SELL IT ONLINE! Success GUARANTEED or 10 TIMES your money back!
Click Here NOW!
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http://www.ZapperDapper.com/
Web-based promotion management program allows you to create
unlimited online forms and autoresponders for your site, which
automatically feed data into your own categorized database of
contacts. Use it to to send personalized messages in plain text
or HTML and automatically generate HTML code to set up an ezine
on your web site, with subscription pages and complete archives.
FREE and PAID versions.
http://www.ebookdirectory.com/
Comprehensive listing of 12000+ free ebooks online, with ebook
publisher links and resources. FREE!
http://www.sprinks.com/
About.com's new pay-per-click service. Need to be in the top 10
for effective results, since this is all that's displayed on the
first page of listings. However, the current under-subscription
of the service, coupled with the display of its listings
throughout the heavily traffic About network, may make this a
good bet for low-cost advertising in the short term.
http://www.imsnewsletter.com/merchant.shtml
Free ebook "The Ultimate Guide in Accepting Credit Cards!" Tells
you what to look out for and how to go about setting up a
merchant account. FREE!
http://www.xe.net/ucc/
Universal Currency Converter that allows you to perform foreign
exchange rate conversion on the Internet. Don't be thrown off by
the default four currencies displayed: far more currencies are
available via a few clicks. FREE!
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Track Your Ads - part 1.
I mentioned earlier how important this is for ezine ad swaps, but
it's just as - and sometimes more - important for any other kind
of advertising you may do.
Here are a few examples of the things you should consider
tracking the results from:
* Ezine ads, paid or swaps.
* Link trades or exchanges.
* Free or paid site or ezine listings on third party web sites.
* Articles distributed for publication in other ezines.
* Online classifieds
* FFA postings.
* Free ad or announcement list postings.
* Signature files in emails, discussion lists, newsgroup and
bulletin board posts.
Tracking your ads tells you two vital bits of information:
1. How effective your ad is.
2. How effective the resource displaying your ad is.
Of course, you can't ascertain the second, without knowing the
first. Testing in many locations will provide you with a
benchmark as to the effectiveness of your ad.
If your ad pulls poorly just about everywhere, it's a dud. If it
generates a good response in most places, but in one or two
others, results are awful, the problem lies in the location - or
its suitability - not in your ad.
Knowing exactly what is (and what isn't) working for you is
extremely valuable information. It enables you to concentrate
your energies on those promotional activities that bring you
results.
For example, many people place ads in online classifieds. You
might spend over an hour a day placing ads in 10 - 20 supposedly
good locations. However, if you tracked your results, you might
find that only 2 or 3 of those locations generate enough
responses to make it worth the time it takes to post the ad.
That would give you an extra hour each day to devote to other
areas of promotion.
As you continue to track the response to every kind of
advertising you do, you will eventually filter out all those that
don't work, increasing sales as you do so. Here's an example:
Suppose you spend either 20 hours, or $20 each week on
promotion/advertising. For that amount of time or money, you
routinely get about 10 sales.
Now imagine discovering through tracking that 80% of your
advertising is ineffective. That means you need only spend 4
hours, or $4 each week to get the same 10 sales. The rest is
simply wasted. Thrown away.
Armed with this knowledge, you target the effective 20% and
replace the non-productive activities with new ones. These you
also test by tracking responses, dropping and replacing any that
don't work.
Eventually, all of your 20 hours or $20 each week will be
invested in sure, productive advertising. That same 20 hours or
$20 will now be bringing in 50 sales each week, a 500% increase!
Of course, this is a gross over-simplification, but I'm sure you
get the point. Don't underestimate the power of tracking results.
Be sure to check-in next week for part 2 of this tip, where I'll
explain the various ways you can use to track your campaign
responses.
Azam
GOT A TIP?
Send it, together with your 4 line signature file to appear here!
mailto:TipsBits-nowsell.com
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(6-10 ads per emailed edition only)
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OK, that's it for part one! Below you'll find the info section.
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Biz Bits is Copyright © 1999-2000 Azam Corry. All Rights
Reserved. No part of Biz Bits may be reproduced in whole or in
part without written permission, though it may be freely
redistributed in its unedited form. All guest articles are
copyright their respective owners and reproduced with permission.
Biz Bits is an internationally registered weekly publication.
