Increase Sales: Reverse The Risk With A Money Back Guarantee

Sat 4th Oct '00 In this issue: 1. INTRODUCTION ==>Hundreds of $$$ in free PPC clicks. 2. PLACES TO VISIT ==>Web sites for you to visit. 3. TIDBITS ==>Business news and other interesting snippets. 4. TOOLS AT NOWSELL.COM ==>Useful tools to make your life easier. 5. MARKETPLACE ==>Check out special offers and deals here. 6. FEATURE ARTICLE ==>"Increase Your Sales By Reversing The Risk" by Bob Leduc. Scroll to the end for subscription details. o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o "WORDS MAKE SALES!" Selling software on the Net? Infoproducts? A service? If you want to sell more, use the right words. Because words sell, not graphics. "Make Your Words Sell!" will fill you with a mission-critical skill - writing to SELL on the Net. The one book that covers it all. CLEARLY and in DETAIL. Use it sell your products, or those of others. Or even use it to start your own copywriting business. Click Here X=X=X=X=X=X=X=X=X=X=X X INTRODUCTION X X=X=X=X=X=X=X=X=X=X=X Hi, Two weeks ago, I mentioned a special promotion being offered by Amber Jalink of Dime Consultants, for their new ecommerce portal. The promotion is limited to the first 200 applicants, and quite honestly, I expected all places to have been taken by now. However, Amber tells me there are still just over a hundred positions available. Amber puts this down to the somewhat rough-and-ready outline of the offer, initially put up while she was in the middle of moving. It seems most found it a little confusing. And many of the best points were buried near the bottom of the page. Although people like myself, and Bill Nieporte (another of the first to sign-up), who have been online for a few years, immediately recognized the exceptional value; I can see how many others perhaps didn't. Plus, having known Amber for quite sometime, I knew there wasn't any risk. I knew I could take what she said at face value. Anyway, Amber has now put up a new page, clearly explaining the tremendous value of what she is offering. I know many Biz Bits readers went to investigate following my previous mention, but only a few grabbed what I can only describe as "the best value promotional package I have ever seen." It's true I get a referral commission, but that's normal. There's no hard-sell involved here. In all sincerity, I really would like as many Biz Bits subscribers as possible to profit from this. If you have any kind of Web business, go and take a look. A long look. Even if you went before. Now it will make sense to you. Just to give you a taste of what's on offer, as part of the package, you get several HUNDRED dollars in free clicks on the pay-per-click search engine (didn't notice that on your previous visit? Well it was there!). I'm not going to tell you the exact amount - that would spoil the fun - but you'll probably fall off your chair when you find out! And that's just one of the valuable promotional goodies to be had. The price is *incredibly* low. Why? For the same reason you might give away free spots to first-time advertisers in any other medium: to prove it delivers. In fact, I hear FindWhat.com are currently approaching failing dot coms with offers of free clicks (sorry - only those that are on the rocks!). They want to prove that their pay-per-click search engine brings dramatic results. What Dime Consultants are doing however, is much more than a simple PPC search engine. It's a complete ecommerce portal, currently in pre-launch. Although Amber has shared the details with me, I'm not at liberty to reveal them to you here. Not yet. What I can tell you however is that it's unique. And will provide a host of useful facilities and resources for those doing business online. All integrated in one place. Much of it free, and everything tremendous value. I was so impressed, I've already committed myself to further involvement. Get over there - fast. As there are 1,500 readers of Biz Bits, sadly, I know many of you will miss out. The offer is limited to the first 200 people, and half of the places are already taken. Those that do manage to sign-up will be extremely glad they did. Amber guarantees you will receive an *absolute minimum* of 25,000 targeted visitors (how much will you make from those?), but realistically, you can expect much more than that. In case you need further convincing, Dime Consultants are also members of iCop (International Council of Online Professionals), which assures the integrity of its members and sets stringent guidelines to protect you. Get yourself over there now! BB Tell me what YOU think! Send your feedback, comments, what you like, what you hate, etc., to me at: mailto:azam-nowsell.com TTFN Azam PS - Have you visited the Newbie Club yet? No matter how good you THINK you are with Windows, this is a site you'll definitely come away from having learnt something. Free guides, ebooks and tutorials, all bursting with pictures to make everything doubly clear. http://www.nowsell.com/go/to.cgi?l=newbie ----------------------------------------------------------------- Your Privacy: I greatly value your trust in me. I will never, ever, under any circumstances give or sell your email address to anyone. Period! ----------------------------------------------------------------- "HOW CAN YOU PROFIT FROM SEARCH ENGINES?" Submitting alone is not enough to bring new traffic to your site. People must be able to find your site in the top 10 to 30 matches. Check out the award-winning new product WebPosition GOLD. The FAVORITE software amongst SEO Pros optimizes pages to rank in the top 10, submits, reports your positions, tracks your traffic, and much more. ZD Net 5 Star rating! Get your FREE download at: Click Here X=X=X=X=X=X=X=X=X=X=X X PLACES TO VISIT X X=X=X=X=X=X=X=X=X=X=X

http://www.GotMarketing.com Pay-per-use browser-based marketing services, articles and advice. Plus new GotUniversity, self-paced online marketing courses.

http://www.onestop.net/ At $11, the cheapest domains I've seen. Have to sign up for their free or paid hosting (from $6.95/m), although presumably can transfer the name later.

http://www.itRef.com/ Billed as "The Reference Site for IT Professionals." Industry news, information, research links.

http://www.Gif.com/ Everything image related. Free grahics and clipart; equipment reviews and buyer's guides; articles and how-to guides.

http://www.nmoa.org/ National Mail Order Association. Resources for companies involved in direct marketing. Aims to bring direct marketers together for mutual assistance.

o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o "TRUST YOUR E-COMMERCE TRANSACTIONS TO A COMPANY WITH OVER 10 YEARS EXPERIENCE" Revolutionize your website sales by accepting credit cards and checks. QuickCommerce enables you to automatically accept, authorize and process secure credit card and electronic checks directly through your web site. Plus fast credit card processing for mail, phone order, and non-internet businesses. Batch upload feature makes recurring billing a snap! Click Here o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o X=X=X=X=X=X=X=X=X=X=X X TIDBITS X X=X=X=X=X=X=X=X=X=X=X BRITAIN TO LAUNCH E-UNIVERSITY The British government put up 14 million pounds ($21 million) this summer to launch an e-university and plans another infusion of cash next month. Joint ventures with corporations also are being sought. The concept was developed by the Higher Education Funding Council for England and is designed for graduate and post-graduate students to spruce up their specialty knowledge through online learning. http://www.wh5.com/ncmi/c.cfm?I=3624 INTERNET TRIGGERS WESTERN GOLD RUSH IN JAPAN Japan's rapidly expanding e-commerce market is attracting a growing number of western companies and domestic competitors to the Web, with Amazon.com and Toysrus.com leading the US pack. Office Depot followed up the Web site presence of its Viking subsidiary with a new site of its own launched last month. Bertelsmann On Line Japan sold Stephen King's new novel exclusively on the Web for two months. http://www.wh5.com/ncmi/c.cfm?I=3626 WHAT ARE THE MOST POPULAR ITEMS AMERICANS PURCHASE ONLINE? Twenty percent of Americans have purchased computer products and other electronics online, according to the Direct Marketing Association (The DMA), a trade association for interactive and direct marketing in the world. http://www1.internetwire.com/iwire/iwpr?id=18623&cat=te LOYALTY GIANTS FACE OFF IN COURT Netcentives Inc. and Carlson Cos. faced off Friday in U.S. District Court in northern California to decide which company owns the patent for distributing loyalty points online. Netcentives currently has the rights to two patents, one of which has been described as a business process patent covering online network reward programs that issue points. Armed with these patents, the company has been trying to force Carlson and 10 other players in the field to properly license the use of the technology patent. Several companies, such as Greenpoints.com, have already struck such a licensing agreement. http://www.wh5.com/ncmi/c.cfm?I=3653 WEBTV SETTLES FTC FALSE ADVERTISING CHARGES WebTV Networks agreed to settle Federal Trade Commission charges that advertising for its WebTV system was deceptive and in violation of federal law. The settlement will bar WebTV Networks from making deceptive marketing claims regarding the Internet capabilities of WebTV; require clear and conspicuous disclosure of long-distance phone charges that customers may accrue while using the product; and require reimbursement to former WebTV subscribers for long-distance charges they accrued during use. http://www.wh5.com/ncmi/c.cfm?I=3658 IAWD: WEB ASSOCIATION RELEASES ONLINE MARKETING REPORT TO PUBLIC The International Alliance of Web Developers (IAWD), a Web association, announced the public release of the IAWD Online Marketing Report 2001(TM) (OMR). Now, in it's sixth year, the Report takes an in-depth look at current and upcoming Internet marketing mediums, and how to get the most out of your online ad dollars. http://www1.internetwire.com/iwire/iwpr?id=18719&cat=te BCG STUDY: BTB EXCHANGES ARE ON FAST TRACK Most business-to-business exchanges will grow rapidly, but they won't generate the hyped returns, according to a new study released yesterday by The Boston Consulting Group Inc. Pressure will build on these BTB marketplaces mainly due to rivalry between consortia-backed players and individual companies that attempt to streamline the supply-chain process on their own. As opposed to solo players, the consortia comprise major industry-leading companies more interested in setting industry standards in the online procurement process. http://www.wh5.com/ncmi/c.cfm?I=3704 NEW SURVEY OF WEB USERS BY ONLINE RETAIL PARTNERS OFFERS HOPE Survey of Internet users suggests that brand-name e-merchants will have a much merrier time of it than those without either an offline shopping channel or a prior sales history with customers. 79% of Web users polled by Online Retail Partners (ORP) said they have greater confidence shopping on sites affiliated with a known brand or those from which they've made a previous purchase. http://www1.internetwire.com/iwire/iwpr?id=18844&cat=te ***************************************************************** Do Your Bit! If you haven't already done so, please forward this issue to one or two of your friends or colleagues. Thanks so much! ***************************************************************** BROADBAND CONTENT LEAVING PCS FOR TV AND STEREOS Content providers who think rich media offerings will only get airtime on the PC are mistaken, according to a report by Forrester Research, which predicts broadband's impact to reach TVs, stereos, and console systems as well. http://cyberatlas.com /markets/broadband/article/0,,10099_498571,00.html ONE-THIRD OF WEB REVENUE HEADED TO B-TO-B FIRMS Business-to-business sites own almost 40% of the English-language domains on the Web, and they are leading the way in revenue growth in 2000, according to a study ActivMedia Research. http://cyberatlas.com/markets/b2b/article/0,,10091_498621,00.html SMALL BUSINESSES USE ONLINE PROMOTION A study by SmartAge.com and Millward Brown Intelliquest examines how small businesses use online promotion. http://cyberatlas.com/ markets/smallbiz/article/0,,10098_499491,00.html RECORD DOT-COM CEO DEPARTURES IN OCTOBER Challenger, Gray & Christmas said a record 129 CEO departures were announced in October -- a rate of nearly six per day. http://cyberatlas.com/markets/ professional/article/0,,5971_501991,00.html SEPTEMBER BROWSER STATS http://www.thecounter.com/stats/2000/September/browser.html SEPTEMBER MONITOR RESOLUTION STATS http://www.thecounter.com/stats/2000/September/res.html SEPTEMBER OPERATING SYSTEM STATS http://www.thecounter.com/stats/2000/September/os.html DID SMUT SPAMMERS SCAM GOOGLE http://www.wired.com/news/technology/0,1282,39896,00.html The savviest of the savvy like Google because it's so spam-unfriendly. But one site that purports to offer pictures of celebrity nudes may have found a way to trick it. 'CRAMMING': THE LATEST WEB SCAM http://www.wired.com/news/politics/0,1283,39886,00.html There have been 251 legal actions taken against 'dot con' scams this year, and the FTC says the latest fraud trend is called 'Web cramming.' MS HACKER'S SHORTER STAY http://www.wired.com/news/technology/0,1282,39856,00.html The hack of Microsoft's computer system lasted less than two weeks -- not five weeks, a company official says. But experts say that was still long enough. OH YUM: THERE'S MORE SPAM http://www.wired.com/news/culture/0,1284,39832,00.html New research from a spam-filtering company offers fresh proof of something e-mail users have long suspected: The junk mail problem is rapidly getting worse. ASIA'S NEXT TECH HUB: SINGAPORE http://www.wired.com/news/business/0,1367,39800,00.html The tiny island nation, launching a $7 billion initiative, is aggressively pushing to be Asia's hub for the technology sector. IS YOUR INTERNET ADVERTISING A DEADLY HOWITZER OR A HARMLESS POP-GUN? Do You Know for Sure or Do You Just "Feel Lucky"? To learn the answer to this question and to get a free trial tool that will automatically track all of your advertising for you, please visit us now! X=X=X=X=X=X=X=X=X=X=X=X X TOOLS AT NOWSELL.COM X X=X=X=X=X=X=X=X=X=X=X=X Promotion Tools * Keyword Research Tool * Meta Tag Maker * Free Automatic Search Engine Submit * Rapid Manual Search Engine Submit Tool * Position Analyzer to check site rank in the SEs * Link Generators * Multi Search Tool HTML Tools * Multiple Pop-up window code generator * Multiple MouseOver image generator * Frames code generator * Simple CSS template * 216 Web color palette and codes * HTML Special character codes * Useful cut & paste Javascript, and more X=X=X=X=X=X=X=X=X=X=X X MARKETPLACE X X=X=X=X=X=X=X=X=X=X=X ----------------------------------------------------------------- Marketplace Available In Email Version Only. ----------------------------------------------------------------- X=X=X=X=X=X=X=X=X=X=X X FEATURE ARTICLE X X=X=X=X=X=X=X=X=X=X=X ------------------------------------------- "Increase Your Sales By Reversing The Risk" ------------------------------------------- Copyright 1999-2000 By Bob Leduc You may be losing a lot of business without knowing it. It happens every time a potential customer decides not to buy from you because they may not get all they expect from your product or service. You can save much of this lost business by reversing that risk. One way to reverse the risk is to guarantee every claim you make. For example, tell your prospects: "If for any reason (product or service) doesn't deliver every claim or promise we made, we'll refund 100% of what you paid." You'll be amazed at how much more business you'll get with this simple guarantee. Reversing the risk breaks down your customer's resistance and instills confidence that your claims must be true. It enhances your credibility because you certainly wouldn't guarantee a full refund if your product or service didn't deliver as promised. Maybe you're reluctant to provide a money back guarantee because you're afraid some people may take unfair advantage of it. I've learned by experience that you don't have to worry about refunds if you offer a quality product or service at a fair price. The buyers who take advantage of a money back guarantee represent only a tiny percentage of the total increased business generated by the guarantee. MAKE YOUR OFFER BETTER THAN RISK FREE Did you ever decide to buy something then change your mind at the last minute? Maybe you even had your checkbook or credit card out but stopped at the very last second. Some of your potential customers do this. You can convert many of these "almost sales" into customers by offering a guarantee enhanced with a bonus. TV informercials use this technique all the time. You can copy it to increase sales in your business. To use this technique, add something extra to your offer as a bonus and tie it into your guarantee. If your customer is dissatisfied and uses your guarantee, he or she can return the product or cancel the service and get a full refund. But, they don't have to return the bonus item. Now your offer is better than risk free. This "free bonus you can keep" motivates many "almost buyers" to take action and become customers. Sometimes you can offer a guarantee your customer automatically gets from somebody else. It may be a guarantee from the manufacturer or even a legally required guarantee. For example, most states require life insurance companies to refund 100% of the premiums paid when a policy is returned within 10 days after delivery. Many insurance agents persuade prospective buyers to submit an application with the premium payment based on this guarantee. This is a good example of a guarantee provided by somebody else (government regulators). It's also an excellent example of reversing the risk from the buyer to the seller. REVERSING THE RISK FOR A SERVICE BUSINESS Removing the risk by providing a money back guarantee works well when a product is involved. But, how do you provide a guarantee when the transaction involves a service? Your customer can't return yesterday's plumbing job. The work was already performed. Instead of offering a money back guarantee, a service business can provide a guarantee to solve the customer's problem. For example, our plumber in the example above can guarantee to come back without charge as often as necessary to stop the leak. A landscaper can replace without charge any plants that don't survive for at least 6 months. A sales consultant can continue working without charge until the promised sales results are achieved. REVERSING THE RISK FOR A BUSINESS OPPORTUNITY Nobody can guarantee someone else's success in operating a business. But, there are some things you can do to lower the buyer's risk. If you offer a MLM/Network Marketing business opportunity, your company is responsible for any guarantees involving their products or services. However, you can lower the business risk for your new distributors by offering support in sales and recruiting. For example, you can: * Provide free prospect leads. * Recruit their first few distributors. * Conduct 3-way conference calls to help persuade their prospects to sign up. * Provide free recruiting postcards. Any sales or recruiting support you offer reduces the business risk and convinces more people to sign up under you. Start thinking about some of the things you can do in your business to reverse the risk for your potential customers and clients. Then implement them and watch how fast your sales and profits increase. Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Email: BobLeduc@aol.com Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o "DOES YOUR PC DRIVE YOU CRAZY?" Wouldn't you like to know how to make your PC do exactly what you want it to do? To stop it acting like it has a mind of its own, and just let you enjoy yourself for a change? Take Firm Control Of Your PC And Totally Transform Your Internet Experience With The Most Unique And Entertaining PC Learning Course On The Web! Free Tutorials, Free eBook, Free Magazine, and more! Visit us right away! o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o-x-o To subscribe to Biz Bits, send a blank email to: mailto:bizbits@nowsell.com Should you ever wish to unsubscribe (hopefully not!): mailto:BizBits-unsubscribe@topica.com To subscribe on the Web please go to: http://www.nowsell.com Archives: Biz Bits Internet Marketing eZine Posts to Biz Bits FFA [mailto:FFA@topica.com]: This is where you can send all of your ads, sales letters, promotions, offers, etc. You may post once every day. Subscribe with a blank email to mailto:FFA-subscribe@topica.com ================================================================= Information on sponsoring Biz Bits: mailto:bbads-nowsell.com ================================================================= Biz Bits is Copyright © 1999-2000 Azam Corry. All Rights Reserved. No part of Biz Bits may be reproduced in whole or in part without written permission, though it may be freely redistributed in its unedited form. All guest articles are copyright their respective owners and reproduced with permission. Biz Bits is an internationally registered weekly publication.

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