Fri 1st Sept '00
In this issue:
1. INTRODUCTION
==>Free Traffic, GoTo remove tool, Vote results
2. PLACES TO VISIT
==>Web sites for you to visit.
3. TIDBITS
==>Business news and other interesting snippets.
4. TOOLS AT NOWSELL.COM
==>Useful tools to make your life easier.
5. VIEWPOINT
==>What's your opinion?
6. MARKETPLACE
==>Check out special offers and deals here.
7. FEATURE ARTICLE
==>"Treat Newbies With The Respect They Deserve"
by Joe Robson.
Scroll to the end for subscription details.
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Is Your Internet Advertising a deadly Howitzer or a Harmless
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X INTRODUCTION X
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Hello,
In the week I received a message from Arik Schenkler, telling me
about his new web site http://ExactResponse.com . Here Arik has
established what he describes as a "keyword search community" - a
kind of search engine where each registrant 'owns' up to five key
words or phrases forever, and for free.
The first one to claim a keyword gets it. The search engine only
returns a single company's link. "One question - one EXACT
response." You even get paid for clicks on your keywords!
Obviously, your keywords must be relevant, and have to be
approved by a human editor. This is the secret to providing
quality results, crucial if the service is to be popular.
Says Arik, "Basically, it's a no-lose proposition. If we
successfully brand the site and it becomes popular, the early
movers are in line for the links and visits. If it fails, well,
ok, it cost 15 minutes of their time to think of and register the
keywords - not a tragedy in the great scheme of things."
I've joined and registered my keywords. I suggest you rush over
to do the same. After you've submitted your keywords at
ExactResponse, be sure to follow the link to Wesley Warren's
iApeal at http://www.iApeal.com.au .
Wesley's service works on a similar 'less is more' principle, but
enables you to register an unlimited number of keywords as your
own, free of charge (again, subject to relevancy approval from a
human editor). In addition, a search at iApeal results in the
user being directly connected to the site that owns the keyword.
As Wesley says "My Link Engine works on a simple principle.
People know what they want most of the time. So I make life easy
for them by giving them what they want in ONE CLICK. No searches,
no categories, no navigation layers, just ask and click. It's a
bit like a search engine without the tedious searching and
sorting through results. I take people straight to what they want
by sending a URL redirection to their browser based on their
search term."
If you're not having much luck promoting your site in regular
seach engines, this is an opportunity you shouldn't pass up. Both
sites already have steady traffic, which they are working to
increase over the coming months. I grabbed a bunch of great
keywords at both. I suggest you do the same. While you still can!
BB
Many online marketers lost one of there favorite tools this week:
GoTo have removed the Search Term Suggestion Tool from their
public site.
Almost indispensable in keyword research, the tool tells you how
many times your input keywords and their variations have been
searched for during the previous month. Many sites - including
NowSell.com - linked to, or used results from it for the benefit of
their own visitors.
Say GoTo, "Because the Search Term Suggestion Tool was so heavily
used, we decided to perform some systems maintenance, and
temporarily removed it from our site."
The Search Term Suggestion Tool has been moved into the secure
area of the GoTo site. Here, advertisers with GoTo can access it
after logging in. You'll find it in the Add Listings section of
the DirecTraffic Center.
GoTo say they don't yet know if and when the Search Term
Suggestion Tool will be placed back on their public site.
Personally, I doubt it ever will be.
Initially, the tool may have helped to raise GoTo's profile.
However, with its current popularity amongst many that don't use
any of GoTo's other (revenue generating) services, GoTo have
probably decided the cost on system resources not worthwhile.
BB
As you may have noticed from the table of contents, the news
section TIDBITS is back. The majority of readers say they want
the news items (and who am I to argue?). Here's the results of
the vote:
YES! >>>> 70%
I would like news items in every issue.
NO! >>>> 28%
I would not like news items in every issue.
ERR? >>>> 2%
I'm not sure... whatever ...?
A couple of comments:
As long as the content isn't everywhere on the news
services, and is interesting as well as informative
--such as in this issue--it is a good addition to the
ezine.
Best regards,
Wayne Soszka
You have some very interesting sources not being repeated
elsewhere. Please have this section as a regular feature.
Hilary Glazer of Demarcation Systems
Bombastics: Play the Game That Makes You Smarter
818-363-2486 or [toll-free] 888-832-2022 ex 6260
BB
Tell me what YOU think! Send your feedback, comments, what you
like, what you hate, etc., to me at: mailto:azam-nowsell.com
TTFN
Azam
PS - Did you remember to get your 21 FREE Net Profits audio files
and course notes?
Declan Dunn tells you what works and shows how to do it.
Get Your Free Course Now: http://www.NowSell.com/r/profit
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X PLACES TO VISIT X
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http://www.ComputerCableFinder.com/
Find the correct cable for the job based on criteria you select
from a list of options.
http://www.DirectMag.com/
Direct Marketing industry news, analysis and advice.
http://www.NJave.com/
Build your own website for free in minutes, even without a bit of
knowledge about computers.
http://www.tsnn.com/
Trade Show News Network. Portal site for the trade show industry.
http://www.uRemember.com/
With a free license, the free internet and wireless reminder
service is now available for companies to integrate into their
own web sites as a private labeled service.
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TAKE CREDIT CARDS ONLINE, HANDS FREE!
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X TIDBITS X
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DIRECT MARKETERS DO WELL ONLINE
In its recently-published State of the Interactive eCommerce
Marketing Industry, the Direct Marketing Association (DMA)
discusses key factors in online retail profitability. The report
notes, among other things, that in 1999, 49% of the companies
surveyed by the DMA reported online profits. The figure has risen
to nearly 70% for 2000. Currently, 55% of these companies are
emphasizing return-on-investment (ROI) and basing future growth
plans on it.
http://www.emarketer.com/estats/20000821_dma.html
WEB LEADS THE WAY IN MEDIA SPENDING
In its 14th annual Communications Industry Forecast, media
merchant bank Veronis Suhler states succinctly that the American
appetite for media and information just keeps growing and
growing. The report notes, in fact, that the average daily
consumption of media will grow from 9.3 hours in 1999 to 10.4 in
2004. By 2004, Americans will spend more hours annually playing
video games (161) and using the internet (228) than they spend
reading daily newspapers (147), books (92), and magazines (77).
for chart and more, click:
http://www.emarketer.com/estats/dailyestats/20000809_veronis.html
HOUSEHOLD INCOME AND INTERNET USAGE
According to Media Metrix, falling computer prices and better
internet access is slowly chipping away at the digital divide.
Households with annual incomes under $25,000 are the fastest
growing segment on the web, although they still comprise only
9.7% of the total. Households in the $40,000-$60,000 annual
income range still make up the broadest segment of the web. For
pie chart, chart and more, click:
http://www.emarketer.com/estats/dailyestats/20000823_mmxi.html
MIXED SIGNALS ON TRUST AND PRIVACY ONLINE
The recently-released study by The Pew Internet and American Life
Project, Trust and privacy online: Why Americans want to rewrite
the rules, illustrates the strong but often inconsistent
attitudes that US internet users have about online privacy. The
study found American net users expect basic privacy measures to
favor internet users over online companies. For example, among
internet users, 86% favor opt-in privacy policies that require
permission for use of personal information. Another 54% view
website tracking of users as invasion of privacy. For chart and
more, click:
http://www.emarketer.com/estats/dailyestats/20000821_pew.html
BATTLE OF THE BROWSERS
Internet Explorer and Netscape may be the two market leaders, but
they aren't the only web browsers around. Herewith, a guide to
some of the lesser-known offerings for both PCs and Macs.
http://www.time.com/time/digital/daily/0,2822,53246,00.html
MICROSOFT GLITCH REVEALS IM CONTACT LISTS
The software giant is investigating allegations that its
Microsoft Instant Messenger usernames and contact lists can be
taken over via lapsed Hotmail accounts.
ORACLE TO OFFER FREE SALES SOFTWARE ONLINE
The database software giant is set to launch
OracleSalesOnline.com, which will offer businesses its core sales
force automation software for free and charge fees for additional
compoments.
PARLEZ-VOUS AMAZON.COM?
The online retailing giant launches its French website on Tuesday
with a gala party on boats anchored in the Seine. Back in the US,
the company will begin selling new cars on its website.
PENGUIN INKS e-BOOK DEAL
General interest publisher Penguin Putnam partnered with
Lightning Source Inc. to make thousands of its titles available
in electronic form
4 items above: http://www.emarketer.com/enews/bizbits/bizbit.html
NEW HANDHELD VIRUS FOUND
McAfee, the anti-virus software company, announced a trojan horse
for handhelds. Beware!
http://www.allnetdevices.com/wired/news/2000/08/29/mcafee_warns.html
FEDS INVESTIGATE FAKE NEWS RELEASE
The FBI announced that it will investigate the publication of a
phony press release that sent shares of the network-equipment
manufacturer Emulex into a Nasdaq nosedive last Friday. The bogus
press release reported that the company's CEO had resigned, the
firm's recently reported fourth-quarter results would be restated
and that the Securities and Exchange Commission was investigating
the company. The problem? None of the information in the press
release was true, the company later said.
http://www.emarketer.com/enews/newsbytes/20000828_FBI_To.html
CAMPAIGN TACTICS
AdRelevance says the majority of banner ads have a short life
span - three weeks or less. But longer-running campaigns draw the
average banner-ad run out to 5.5 weeks.
http://www.thestandard.com
WORLDWIDE WORKFORCE
Seventy percent of U.S. workers will have on-the-job Web access
this year, compared with 63 percent in 1999, according to Cahners
In-Stat Group. The research firm estimates that 85 percent of
U.S. employees will be able to use the Net on the job by 2004.
http://www.thestandard.com
SITE CASH SUCK
Companies will spend an average of $50,000 this year on their Web
site, predicts ActivMedia Research. Only 1 in 20 companies are
spending in excess of $250,000 on hosting and development for
their sites this year. ActivMedia expects site spending to reach
$22 billion this year, with nearly half from business-to-business
sites. http://www.thestandard.com
WORD DOCS WITH EARS?
HTML is everywhere -- and so are its privacy risks. The Privacy
Foundation is warning Microsoft Word users that so-called 'Web
bugs' could track Word documents as they get passed around. By
Chris Oakes.
http://www.wired.com/news/technology/0,1282,38516,00.html
MICROSOFT GUNNING FOR AOL
The Redmond company repackages the best of its Internet arsenal
in new software for consumers. MSN Explorer integrates browsing,
email and digital media with MSN websites.
http://www.wired.com/news/technology/0,1282,38543,00.html
ACLU TO DEFEND PEDOPHILE GROUP
Saying it has an obligation to defend Web content, the American
Civil Liberties Union agrees to defend a group advocating sex
with young boys whose site was visited by a man before he
allegedly killed a youth.
http://www.wired.com/news/politics/0,1283,38540,00.html
JOINING FORCES AT NEW LINUX LAB
Industry giants Hewlett-Packard, Intel, IBM, and NEC are
financing an independent, nonprofit laboratory looking to
accelerate the development of open-source projects. By Michelle
Delio. http://www.wired.com/news/business/0,1367,38505,00.html
NEW MAC OS FINALLY READY
Steve Jobs asks his anxious legion of followers to wait just two
more weeks for the long-anticipated Mac OS X. A beta of the
software will be out on September 13. Leander Kahney reports from
Seybold Seminars in San Francisco.
http://www.wired.com/news/technology/0,1282,38498,00.html
TRACKING DOWN THE APPLE MOLE
Apple names an employee it claims is one of the 'John Does' who
posted pre-release product information on the Web. The company is
seeking damages for the release of what it considers trade
secrets. http://www.wired.com/news/business/0,1367,38497,00.html
BEZOS: WHAT, US WORRY?
Amazon.com's founder and CEO rejects analysts fears, saying his
company has plenty of money and resources to weather its current
economic storm. Plus, he says, it'll do it alone.
http://www.wired.com/news/business/0,1367,38500,00.html
INTEL RECALLS FAST CHIP FAST
Intel's 1.13GHz chip, hailed as its fastest and released only
last month, is being recalled because, well, sometimes it doesn't
work. http://www.wired.com/news/business/0,1367,38492,00.html
FINDING THE PERFECT FIT ONLINE
A couple of e-commerce sites claim to have revolutionary
technologies that allow users to find clothing that fits
perfectly. Each says the other one doesn't work, and privacy
advocates are alarmed by both. By Farhad Manjoo.
http://www.wired.com/news/business/0,1367,38371,00.html
E-BOOKS' FULL COURT PRESS
The stars of online bookselling and software publishing are
aligning. Adobe teams up with Barnes and Noble, while Microsoft
chooses Amazon to meet the expected demand for electronic
publishing. Kendra Mayfield reports from the Seybold Seminars
publishing conference in San Francisco.
http://www.wired.com/news/technology/0,1282,38432,00.html
NAPSTER'S NEW FRIENDS
Unexpected allies defend Napster when trade organizations
representing Yahoo and America online file friend-of-the-court
brief's supporting the company's claims. By Brad King.
http://www.wired.com/news/business/0,1367,38456,00.html
PRETTY GOOD BUG FOUND IN PGP
Network Associates' PGP software has a bug that allows attackers
to trick Windows versions of PGP into not encoding secret
information properly. By Declan McCullagh.
http://www.wired.com/news/technology/0,1282,38437,00.html
UK DELAYS WORK EMAIL LEGISLATION
The British government is giving businesses three more weeks to
record whatever reservations they may have regarding new rules
about how freely employers can monitor employees' emails.
http://www.wired.com/news/politics/0,1283,38447,00.html
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X TOOLS AT NOWSELL.COM X
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Promotion Tools
* Keyword Research Tool
* Meta Tag Maker
* Free Automatic Search Engine Submit
* Rapid Manual Search Engine Submit Tool
* Position Analyzer to check site rank in the SEs
* Link Generators
* Multi Search Tool
HTML Tools
* Multiple Pop-up window code generator
* Multiple MouseOver image generator
* Frames code generator
* Simple CSS template
* 216 Web color palette and codes
* HTML Special character codes
* Useful cut & paste Javascript, and more
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X VIEWPOINT X
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This week:
~~~~~~~~~~
Do free classified ad postings work?
Send your comments to: mailto:viewpoint-nowsell.com
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Do Your Bit!
If you haven't already done so, please forward this issue
to one or two of your friends or colleagues. Thanks so much!
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Last week:
~~~~~~~~~~
If you could wish for 3 things to help you in your online
business, what would they be?
Readers Comments:
If I could have three wishes for my online business they would
be:
#1: A really affordable (to small bizzes) merchant account that
can take credit cards both online and by phone, online checks and
have a form for customers who want to snail mail a check to use,
all in one place. I have CC NOW for online credit card
transactions, but they cannot take phone orders, x.com and
paypal, etc. but some customers are leery of giving out all of
their info to use these, check printing software, but my small
town bank will not take the checks printed on my HP
printer/copier/scanner/fax and I cannot afford to invest in
another printer just to print the very occasional check I would
get.
#2: A way to check the traffic on all 25 or so pages in my web
business without having to go to each page individually to do so
#3: Consistent formatting of my ezine, Rim Digest, so that what I
SEND is what always goes out!
thanks!
jan t-d
Jan Tallent-Dandridge, Marketing Warrioress/Publisher
Advertising resources, software, tools and more FREE!
mailto:RimDigest-subscribe@topica.com
[Azam: Only one comment this week! Was the question too complex?]
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---------------------------------------------
"Treat Newbies With The Respect They Deserve"
---------------------------------------------
by Joe Robson
One of the biggest untapped markets on the Web is the PC
and Internet Newbie market.
Yet most businesses people either ignore them, look down
their noses at them, or 'suffer' their stupid questions and
even stupider attempts to understand technology.
What a HUGE mistake!
Think back to when you got your first computer....
What were your experiences for the first few weeks or even
months?...
FRUSTRATION! Screaming Fits? Tantrums?
Of course not. You're an adult. You didn't do childish
things like that, did you?
Know something? I'm an experienced Internet Marketer and I
STILL do. Why doesn't a Help file help? Why don't Tutorials
teach? Why are manuals filled with gibberish? And millions
of new PC owners are suffering the same thoughts at this
very moment. Yet sadly ...
------ "No-one Seems To Gives a Damn"
When Newbies seek help, all they meet is Techie-Speak. When
they refer to help Files they are left floundering. And if
they read a PC for Idiots book they FEEL like an idiot!
Newbie's are simply inexperience people. Not Idiots, not
Dummies, not Retards!
The day you get married, you become a Newbie Spouse. Not a
Dummy. Your first day behind the wheel of a car makes you a
Newbie driver. Not an Idiot. Hey, we're ALL Newbies at
sometime, so why don't the experienced guys treat Newbies
with respect, instead of patronizing them and trying to
impress them with their recently acquired Jargon and
Technical prowess?
A pat on the head is NOT the way to gain a Newbie's respect,
OR HER BUSINESS!
And her first experiences on the Internet are not much
better. Browsers, HTML, Search Engines, Java, Go-To, "Trust
me and buy this", Credit card fraud ..."Who me -Download?
Whoa there, where did it go?" ....
"Will someone please HELP ME?"
A revolutionary new Website called The Newbie Club at
http://www.newbieclub.com?details is changing all that.
It offers bundles of Newbie-Speak Tutorials that contain
not a byte of Jargon. And the first 2 in a series of
innovative Newbie books are presented in a way that is
totally unique on the Web. And there's even more to come.
I'm not surprised that response has been so amazing. And not
just from the Newbies themselves. Affiliates are signing up
at a remarkable rate. Why?
Because for the first time ever on the Internet, someone has
found a way to speak to Newbies at their own level. Someone
who understands their real problems and treats them with
respect! Someone who has finally discovered that today's
Newbie is tomorrow's 'Oldbie'. And from a business point of
view ...a loyal customer!
So never assume that your visitor has a good understanding
of technicalities. Even a 'simple' process like downloading
your free ebook can be a frustrating and intimidating
prospect for many people. Don't ignore them by thinking
they're stupid. They're not ...
They Just Haven't Done It Before!
To illustrate this point, The Newbie Club's flagship
product, 'Windows For Newbies' has been used by Computer
Societies, Colleges, experienced PC users, and 'lonesome'
Newbies alike. Even their Bank Manager bought 20 COPIES to
teach his Bank staff the basics. Are Bank Tellers Stupid?
So why not look at your Website again. This time from a
Newbie's perspective. Or better still, have a Newbie go
through it. You will be surprised at the reaction you will
get. And some of it could be pretty painful!
But if you're prepared to ACT on the feedback, you'll find
that by making your site more 'Newbie-Friendly' your sales
could substantially improve.
So stop ignoring this vast untapped market ...
THINK NEWBIE!
And watch your sales improve.
~~~~~~~~~~~~~~~~~~
Joe Robson of http://www.adcopywriting.com is co-author of Make
Your Words SELL! http://myws.sitesell.com/info.html with Ken
Evoy.
Joe and Tom Glander own The Newbie Club which is bulging with
unique NET and PC Newbie tutorials and eBooks. Newbie or not, you
should CLICK ON OVER to http://www.newbieclub.com?details and
look at their very professional Affiliate Program. It's going to
be BIG!
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YOU CAN WRITE A PROFITABLE EBOOK!
Yes - *even if* you've never written before!
Turn everyday knowledge into a product in demand ... and Sell It!
Comprehensive hands-on guide to Writing, Publishing & Marketing
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