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For Millionaires in Training.
This is the age of the expert. If you try to be all things to all people, you will be nothing. Work one venture, and use the benefit of the product or service to describe who you are, what you do, eg Weight Management Advisor, Business Success Counselor, Healthy Living Consultant.
2. Work a Proven Business Very few people got rich by inventing a new product or pioneering a new way of selling a long established or well proven business concept. If you try you will finish poorer than when you began.
3. Don't Waste Time on Time Wasters Concentrate on those things and people you know will contribute to your success. Don't be side tracked by those obscure requests that will take up inordinate amounts of time and bring little reward. Say 'no' at the outset.
4. Remember Parieto's 80:20 Law The 80:20 rule applies as much to your new venture as it does to every other aspect of life, eg 20% of your efforts will contribute 80% of your revenue. So be sure you devote 80% of your time to the 20% effort that will pay your mortgage and buy your food. That way you will be one of the 20% with 80% of the money!
5. Dress for Success Appearance is important. If you are a comedian wear white socks. If you are in business for yourself dress conservatively. You lose (or win) the opportunity to do business with someone in the first few seconds you meet them. You never get a second chance to make a first impression.
6. Sell Solutions People buy benefits, not features, so sell benefits. You sell peace of mind, not burglar alarms; good health, not herbal remedies; a slim figure, not dietary aids.
7. Frequently Use the 12 Most Persuasive Words You - Money - Save - New - Results - Easy - Health - Safety - Have - Discovery - Proven - Guarantee.
8. Keep Prospects and Customers Informed If someone asks for something do it now. If you can't, let your prospects and customers know what you are doing, and why they are waiting.
9. Find Out Why Every time you fail to make a sale ask yourself, 'why?' If you don't know the answer, ask the prospect or customer where you went wrong.
10. Be Enthusiastic The greatest principle of human persuasion is that people are persuaded more by your depth of conviction than by the height of your logic. More by your enthusiasm than by any proof you can offer. Don't be tired and boring; be enthusiastic. Make that sale.
11. Do You Need to be Doing What You Are Doing? Is what you are doing right now, contributing to reaching your objectives? If no, don't do it. Plan, organize, control and measure each day's activity. Don't be diverted: nobody will ever repay you for the time they (and you) waste.
12. Don't Be Afraid to Make Mistakes None of us likes to make a mistake. But if you don't try you won't succeed. Successful people don't have enough fingers to count all the mistakes they have made. If the possible gains far outweigh the potential loss, it is a mistake not to try out your idea. If you commit an error, don't chalk it up as a complete loss - try to learn something from it. Mistakes are painful, but also instructive.
13. The Only Loser is a Quitter You were made for success, not failure. You were born with the tools to succeed and it is up to you to use them. Go ahead, give it a chance. The only loser is a quitter.
14. Your 30 Day Goal You can do three things having read the above: nothing; decide to do something (almost as bad as doing nothing); or you can take those ideas you like and implement them every day for the next 30 days. Do that and you will be better off in 30 days time than you are today.
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1. Be a Specialist
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Last Modified: 01:47, Friday November 21, 2003. Copyright © 1999-2008 NowSell.com. All rights reserved.
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