Industry or market research is the acquisition of corporate intelligence on a broad range of issues including:
- Macroenvironment
- Economy
- Government
- Legal
- Technology
- Ecological
- Sociocultural
- Market Analysis and Competitor analysis
- Market definition
- Market size
- Market segmentation
- Industry structure and strategic groupings
- Porter 5 forces analysis
- Supply chain
- Competition and market share
- Competitors' strengths and weaknesses
- Market trends
- Consumer Analysis or Marketing research
- Nature of the buying decision
- Participants
- Demographics
- Psychographics
- Buyer motivation and expectations
- Loyalty segments
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