Product Management is one of the four areas of marketing. The other three parts of the marketing mix are pricing, promotion, and distribution. Product management deals with questions like:
- What products to produce and sell
- What new products to add
- What existing products to discontinue
- How long will it take for a product to penetrate the market
- How many products to have in the product line
- How to balance a product portfolio
- Whether to use a product differentiation strategy
- What is the best product positioning
- What brand name to use
- Whether to use individual branding or family branding
- Whether to use product bundling or product lining
- What logo to use
- Product Life Cycle considerations
- Planned obsolescence considerations
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