A trademark used to identify a service rather than a product is called a service mark.
In the United States, service marks have a different standard of use in order to count as a use in commerce, which is necessary to complete registration and to stop infringement by competitors. A trademark normally needs to be used on or directly in association with the sale of goods, such as on a store display. As services are not defined by a concrete product, use of a service mark in advertisements is instead accepted as a use in commmerce.
Back to Marketing Guide Index
This article is from Wikipedia. All text is available under the terms of the GNU Free Documentation License.
