If you work online, you've probably heard about PLR or Private Label Rights products, and may have even used them yourself. Essentially what is meant by private label rights in this context is that the product comes with a license granting you the rights to market it under your own "private label" or brand.
In addition, private label rights products are provided in a format that explicitly allows for editing. Known as the PLR source files, these can be changed however you wish, with the goal of making the product your own and ready for use in your business. For example, you can:
Change the title or name of the product
Change the name of the author or creator (even if you add nothing to the content)
Edit, add to, and delete any of the product content
Change product images (if included)
Change the sales page (if included)
Sell the product as your own. Naturally, you keep evey penny you make from sales. Some PLR licenses ask that you don't give the product away, or add it to a membership site. I say "ask" because I'm not sure that these conditions have much legal authority.
Common Private Label Rights Products
Articles were the first things to be offered with private label rights, closely followed by reports and ebooks. The idea quickly spread to other forms of content, so that today you can find:
- PLR Articles
- PLR Audio Files
- PLR Ebooks
- PLR Images
- PLR Videos
- PLR Software
- PLR Product Reviews
- PLR Website Templates
- PLR Adsense Websites
Private label products can be sourced from a wide range of places. At one end of the scale are the dedicated PLR monthly membership sites, some of which only focus on a specific PLR format, such as videos or blog content. At the other end you have freelance writers adding another string to their bow, selling articles in limited quantities, and perhaps the occasional report or ebook as well.
Inbetween are entrepreneurs who search out ghost writers to prepare various types of content for them to sell as PLR. These too vary from small operators with limited budgets producing just one or two products here and there, to those pumping out several new titles every month.
Prices of PLR products can vary greatly too. At the extreme top end, the expensive and more exclusive plr products do tend to be very high quality PLR. Below that though, it's a different story. The amount of hyperbole in the sales page seems to govern prices of the mid-range PLR products. Here it's not necessarily true that more expensive means better quality.
