What are pop-up windows? Do they really work? Or do pop-up ads just annoy people? Let's find out ...
Pop-up Windows are the small browser windows you've probably come across that literally "pop-up" above a Web Page. The power of pop-up ads was first discovered years ago by "entertainment" sites, which have been using popup windows to boost sales ever since.
Unfortunately, Web sites like these often drown visitors in a never ending stream of pop-ups when they attempt to leave. As soon as the visitor closes one pop-up window, another appears. The site effectively traps them, displaying offer after offer in the hope that the visitor will eventually see something they want to buy.
Although the strategy may increase profits for these sites, such usage is overkill and to be avoided. Any kind of Web site can benefit from pop-up advertising, but employing multiple layers of pop-up windows like this is guaranteed to annoy most surfers. It's the kind of thing that gives your site - and popups in general - a bad name. Don't overdo it.
I've heard many webmasters say they hate pop-up windows. You may be one of them. And to tell the truth, I'm not exactly in love with them myself, often closing popups before they even have time to load. But what you or I may feel about them personally is irrelevant, because the fact is ...
Pop-up windows WORK! They have been proven effective time and time again.
They stick your message right in the prospect's face where it can't be missed.
And with the exception of a minority of surfers using software that physically blocks some types of pop-up ads, they are effective to some degree or other right across the board.
Let's take me as an example to illustrate what I mean. As I said, I don't much care for those windows popping up, especially if I'm in a hurry. I probably close 70-80% of them without even taking a look.
But - and this is important - at the same time I have also signed up for countless offers through pop-up windows!
How can that be? Simple really. Whether I close a popup window the instant it appears or not depends largely on a handful of factors such as:
- My mood.
- Whether I'm in a hurry.
- What site I'm on (I'm more likely to wait and see what the offer is on a site that particulary interests me).
With the possible exception of the third, the web site owner has no control over these factors. So if they want to get the most business, they must relentlessly push their offer out every day, in the hope of catching the right person at the right time.
And when they do ... BINGO! They've a new - targeted - prospect they may market to for YEARS!
And unless the webmaster is drowning people in windows popping up left right and center, the majority of people that may be annoyed by the pop-up ads aren't the kind of targeted, responsive prospects the webmaster wants most anyway. Few people are annoyed when you thrust something on them, if it's something they want. What's that saying again? "One man's wine is another man's poison?"
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