As I write this I’m split testing 4 different pages on the The Amazing Formula website.
Split testing means that an equal number of visitors will see each of the pages. We are tracking the orders from each, so we will know which page converts best.
Today, I want to talk about WHAT I’m testing, how and why. This is what I want you to do:
1. Visit The Amazing Formula site
2. Notice the BLUE IE BAR at the top that has a number, right next to the blue Internet Explorer icon.
3. Refresh the page in your browser and watch as that number changes. You will see that the ENTIRE page changes.
If you’re having difficulty getting the page to refresh properly, hold down your shift key while you click on refresh.
4. Keep refreshing and you’ll see a total of FOUR different page designs that I’m split testing.
COMMENTS ON THE PAGES
1. You might not see the opt-in “fly in.” We had a problem with the DHTML (dynamic html) code. Lisa’s going to fix that this weekend or on Monday.
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