Web Marketing Strategy Update

1. Publish A Free Ezine For Selling Products

You could publish a free ezine or newsletter to promote your own or affiliate products, MLMs, etc. This is the most common format, and to work well requires quality — preferably original — content related to your business and products so that it stands out from the crowd.

2. Publish Free Ezine For Selling Advertising Space

You could publish a free ezine or newsletter to sell advertising spots and exclusive mailings to other businesses. Similar in format to the previous example, except that instead of using the ezine as a vehicle for promoting your own products, you use it to generate ad revenue. This approach is often favored by those new online and / or without their own product, using mainly contributed articles for content and combining the promotion of affiliate programs with ad sales.

3. Publish A Paid Subscription Ezine

You could charge a monthly or yearly subscription to your ezine or newsletter. Unless your annual subscription is fee is relatively little, you will probably make more money with a low monthly fee automatically charged to the subscriber’s credit card. Note that you need quality, highly targeted original to be successful selling ezine subscriptions like this.

As I mentioned at the end of my previous post, [Google & Sun Microsystems Cross-Promotional Partnership->], there are now several web-based competitors to Microsoft Office applications.

One I’ve been hearing quite lot about recently is ThinkFree Online.

ThinkFree Office is a platform independent suite of Microsoft Office compatible-applications in Java, similar to Sun’s OpenOffice.

The software is designed to look, feel and behave like Microsoft Office, but unlike OpenOffice, it’s not free. It’s much cheaper than Microsoft Office though, and can be hosted on intranets, where the software is launched from the server to the user’s desktop via a web browser.

With ThinkFree Online, ThinkFree have taken this idea a step further and now offer a free web-based version of ThinkFree Office.

According to the site, users are able to access:

• Write, ThinkFree’s word processing application, which uses Microsoft Word’s .doc file format. Write has most of Word’s features, and even retains the user interface that Word users are comfortable with.
• Show, a powerful application for creating presentations that is highly compatible with Microsoft Powerpoint. Powerpoint users will feel right at home with Show’s robust feature set, which includes graphical tools, dozens of animations and transitions, and of course use of the .ppt file format.