Web Marketing Strategy Update

As I write this I’m split testing 4 different pages on the The Amazing Formula website.

Split testing means that an equal number of visitors will see each of the pages. We are tracking the orders from each, so we will know which page converts best.

Today, I want to talk about WHAT I’m testing, how and why. This is what I want you to do:

1. Visit The Amazing Formula site

2. Notice the BLUE IE BAR at the top that has a number, right next to the blue Internet Explorer icon.

3. Refresh the page in your browser and watch as that number changes. You will see that the ENTIRE page changes.

If you’re having difficulty getting the page to refresh properly, hold down your shift key while you click on refresh.

4. Keep refreshing and you’ll see a total of FOUR different page designs that I’m split testing.

COMMENTS ON THE PAGES

1. You might not see the opt-in “fly in.” We had a problem with the DHTML (dynamic html) code. Lisa’s going to fix that this weekend or on Monday.

Recently, I finally got around to looking at the scripts available for the Firefox plugin, Greasemonkey. I was not expecting what I found.

From the main site:

Greasemonkey is a Firefox extension which lets you to add bits of DHTML (”user scripts”) to any web page to change its behavior. In much the same way that user CSS lets you take control of a web page’s style, user scripts let you easily control any aspect of a web page’s design or interaction.

For example, you could:

• Make sure that all URLs displayed in the browser are clickable links
• Improve the usability of a site you frequent
• Route around common and annoying website bugs
• Use the Coral content network selectively.

Most of the scripts are fairly innocuous and are designed to help users get more out of various websites.

But MANY are designed soley to strip ads from pages, remove redirects and even change affiliate links.

Here are some examples:

Bloglines Moreover Ad Remover
Description: Get rid of ads in moreover feeds on bloglines
Written By: Mysteriously Unknown

Ad Blocker
Description: Block advertisements
Written By: Mysteriously Unknown