Web Marketing Strategy Update

Jetspinner is a new and free content spinner you’ll love if you do article marketing. I’ve spoken about the benefits of article or content spinning before and explained how to use article spinners in my post, End Duplicate Content Articles.

And just like the software I talked about there (and the other paid solutions), Jetspinner enables you to create hundreds of unique variations of your articles for use on your website and submission to article directories, etc. That in turn means you can quickly and easily establish yourself as an expert in your field and create hundreds of natural-looking backlinks whilst avoiding Google’s duplicate content penalty.

An added twist is the optional ability to send Jetspinner’s output directly to the Jetsubmitter article directory submitter and have it send a different version of your article to each of the almost 500 directories in it’s database.

Jetspinner’s a nice application with all the features you need plus a few you may never use. To see it — or, more to the point — to use it, you certainly wouldn’t guess it’s free. If you’ve never used an article spinner, you might want to take this opportunity to try out the process yourself and see both how you take to it, and the results you get.

Keyword research is the first, and most important step in search marketing.

You can probably see why keyword selection would logically be the first task. But why most important?

Because if you choose the wrong keywords, everything else you do to improve your search engine rankings is wasted effort.

Or to be blunt: If you target the wrong keywords, you will not make money.

When you create a new website or web page, you want to focus the content on popular keyword phrases relevant to your subject matter. These are the keywords that people in your target market regularly type into search engines to locate information on the products or services you provide.

But it’s often the case that many of your first choice keyword searches will be very competitive, making it difficult — if not impossible — for you to get your pages to rank highly for them unless you employ an SEO expert.

What you need to do is find other, less popular keywords that are also quite heavily searched, yet are easier to rank well for because there are fewer competing pages in the search results (this also applies to Adsense keywords and other PPC’s, but in terms of paying less for your clicks because there are less competing ads).