Web Marketing Strategy Update

1. Publish A Free Ezine For Selling Products

You could publish a free ezine or newsletter to promote your own or affiliate products, MLMs, etc. This is the most common format, and to work well requires quality — preferably original — content related to your business and products so that it stands out from the crowd.

2. Publish Free Ezine For Selling Advertising Space

You could publish a free ezine or newsletter to sell advertising spots and exclusive mailings to other businesses. Similar in format to the previous example, except that instead of using the ezine as a vehicle for promoting your own products, you use it to generate ad revenue. This approach is often favored by those new online and / or without their own product, using mainly contributed articles for content and combining the promotion of affiliate programs with ad sales.

3. Publish A Paid Subscription Ezine

You could charge a monthly or yearly subscription to your ezine or newsletter. Unless your annual subscription is fee is relatively little, you will probably make more money with a low monthly fee automatically charged to the subscriber’s credit card. Note that you need quality, highly targeted original to be successful selling ezine subscriptions like this.

From ClickZ News:

NEW YORK - Microsoft’s MSN has launched its paid search service in France and Singapore, according to the portal’s SVP Yusuf Mehdi.

Mehdi described the service, which is powered by MSN’s in-development adCenter platform, during his keynote address at the kick-off of Advertising Week in New York.

The features resemble those now available through Google AdSense and Yahoo! Search Marketing, but with some twists. They include a manual keyword selection tool, a “site analyzer” keyword suggestion module, demographic targeting, and assistance with budget allocation. The launches — today in France and on August 31 in Singapore — follow pilot programs in both countries.

The service is the first component of a total ad management platform that the Microsoft will use to sell media across all its channels and properties. Mehdi said adCenter will offer media planning and buying across everything from Web to e-mail to interactive TV.

Mehdi admitted the current functionality is “paid search as you know it today, but we introduced better audience intelligence. You can do amazing research even before you start a campaign.”

He said, for instance, that wine marketers in the French beta have called up detailed demographic information on who searches for “vin” (wine) by age.