Web Marketing Strategy Update

Back in March, Google bought Urchin Software Corporation and its online web analytics service.

The service enables website owners to track visitor behavior and marketing performance and was priced at $199/per month.

Now re-branded as Google Analytics the service is being offered free for up to 5 million pageviews a month, or with no limit at all if you’re an active AdWords publisher (you can use Google Analytics directly from the AdWords interface).

“Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.”

Google Analytics can automatically provide AdWords ROI metrics, without you having to import cost data or add tracking information to keywords and you can track up to 50 profiles.

Sign up is via your Google account (this is becoming a very easy way for Google to learn all about you, no?) and requires pasting some JavaScript code into your web pages for tracking.

I plan to give it a try on one of my sites soon, in place of the more basic AWStats log file analyzer I currently use.