Web Marketing Strategy Update

The Prince of Print, famous — perhaps infamous — as a larger-than-life copywriting genius, passed away in his sleep on Sunday, April 8th.

I missed this at the time, but if you haven’t heard of him, you need to. Gary was one-of-a-kind and nothing short of a legend in the world of direct marketing. A man whose reputation preceded him, he inspired marketers and copywriters everywhere.

For years now he’s been freely giving away all his old paid subscription newsletters he began publishing in back 1986 at The Gary Halbert Letter, which is where I first got to know of him.

His newsletters are packed with marketing tips and ideas — tons of real gems, which he was adding to every month as he shared his thoughts on Internet marketing. I’ve been going on and off for years now. The only thing is many are pretty long, and finding the time to read them all is why my visits always remained erratic, despite the best intentions.

He also published his, The Boron Letters on the site. Written to his youngest son, Bond, when Gary was imprisoned at Boron Federal Prison Camp or, “Club Fed” as he called it, he described this series of letters as “the most precious gift I have ever given him… and… the most precious gift… anyone else could possess.”

I seldom republish articles these days (although considering how short on time I’ve been recently it might be a good idea to re-think that!), but thanks to her making the effort to drop me a message via the NowSell.com contact form, I found this good piece by Kim Roach that shares some fresher, rarer tips on article marketing:

Confessions of an Article Marketer

I have a slight confession to make…

I am highly addicted to article marketing. You can try and entice me with a number of other internet marketing strategies, but article marketing will always be my favorite.

You probably know about the many benefits of article marketing. Syndicating your articles will increase your targeted traffic, turn you into an expert in the field of your choice, brand your name, and help build your opt-in list. However, article marketing boasts a number of other benefits left mostly undiscovered and I want to share them with you.

Get Your Article and Your Photo Into Google News

Want to get your article and even your picture into Google News? Well, your entrance stands only a few clicks away. The key is getting published on a website that is syndicated on Google News. American Chronicle is one of those web sites.