Web Marketing Strategy Update

The Prince of Print, famous — perhaps infamous — as a larger-than-life copywriting genius, passed away in his sleep on Sunday, April 8th.

I missed this at the time, but if you haven’t heard of him, you need to. Gary was one-of-a-kind and nothing short of a legend in the world of direct marketing. A man whose reputation preceded him, he inspired marketers and copywriters everywhere.

For years now he’s been freely giving away all his old paid subscription newsletters he began publishing in back 1986 at The Gary Halbert Letter, which is where I first got to know of him.

His newsletters are packed with marketing tips and ideas — tons of real gems, which he was adding to every month as he shared his thoughts on Internet marketing. I’ve been going on and off for years now. The only thing is many are pretty long, and finding the time to read them all is why my visits always remained erratic, despite the best intentions.

He also published his, The Boron Letters on the site. Written to his youngest son, Bond, when Gary was imprisoned at Boron Federal Prison Camp or, “Club Fed” as he called it, he described this series of letters as “the most precious gift I have ever given him… and… the most precious gift… anyone else could possess.”

I just bought Day Job Killer, the sure to be a smash sequel to Affiliate Project X which broke the Clickbank record for sales with almost 6,000 copies sold in the first week of release alone!

In case you’ve somehow missed what’s been going on, in September last year, just a few months after releasing his Adsense blockbuster, Adwords Miracle, fellow Mancunian Chris McNeeney took 12 newbie affiliates under his wing and trained them to be super affiliates.

Within a few weeks several of them were already making as much as $200 per day.

Then in October, Chris released Affiliate Project X, which explains exactly what he’d been teaching his group.

I bought that too — and made money as soon as I applied just one of the methods he described.

Now he’s done it again with Day Job Killer.

Last month Chris asked for applications for another 12 test subjects to learn what he described as “new, devious affiliate marketing techniques”.

Unsurprisingly, after what was revealed in Affiliate Project X, he received over 1,000 applications within a few days.