Web Marketing Strategy Update

I was over at Jeremy Schoemaker’s ShoeMoney Blog today. Jeremy’s one of the internet marketing entrepreneurs who’s been monetizing traffic since the early days, and that’s reflected in his blog (it seems he’s a fellow Mac user as well, which can’t be a bad thing!).

Topical, opinionated and hype-free, with a sprinkling of industry gossip; it’s one of those blogs that you stumble on and then realise an hour’s gone by and you’re still reading …

Besides his other Internet ventures, Jeremy is also well known for generating huge AdSense revenues and hosts Net Income on WebmasterRadio.FM, where he’s interviewed Darren Rowse of Problogger, Wordpress Creator Matt Mullenweg, SeoBlackHat QuadZilla, and SEO marketer Todd Malicoat aka Stuntdubl, amongst others.

There’s lot’s of good stuff on ShoeMoney, but here’s one post you should read right now:

How Hackers Are Using Google To Pwn Your Site

This excerpt should give you an idea why:

Rob Sullivan sent me his latest article the other day. It’s an interesting write-up of the answers Google employees gave to questions put to them on a recent conference call.

Much of it you may already feel you “know,” but it’s always valuable to learn exactly what those with the facts say about your suspicions, and there’re some useful comments from Rob as well.

The Good and the Bad of SEO From Googles Mouth!

I recently had the opportunity to ask questions of some Google staffers. There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it.

In this article I highlight some of the points made during the call so you know what Google thinks.

You know its bad when you take time from your holidays to come into work to attend a conference call. But that’s what I did a few weeks ago. You see I had to because I was going to have the opportunity to ask some Google employees specific questions on things that I’d been pretty sure about, but wanted to hear it right from the horses mouth.