Web Marketing Strategy Update

As I mentioned at the end of my previous post, [Google & Sun Microsystems Cross-Promotional Partnership->], there are now several web-based competitors to Microsoft Office applications.

One I’ve been hearing quite lot about recently is ThinkFree Online.

ThinkFree Office is a platform independent suite of Microsoft Office compatible-applications in Java, similar to Sun’s OpenOffice.

The software is designed to look, feel and behave like Microsoft Office, but unlike OpenOffice, it’s not free. It’s much cheaper than Microsoft Office though, and can be hosted on intranets, where the software is launched from the server to the user’s desktop via a web browser.

With ThinkFree Online, ThinkFree have taken this idea a step further and now offer a free web-based version of ThinkFree Office.

According to the site, users are able to access:

• Write, ThinkFree’s word processing application, which uses Microsoft Word’s .doc file format. Write has most of Word’s features, and even retains the user interface that Word users are comfortable with.
• Show, a powerful application for creating presentations that is highly compatible with Microsoft Powerpoint. Powerpoint users will feel right at home with Show’s robust feature set, which includes graphical tools, dozens of animations and transitions, and of course use of the .ppt file format.

I came across Blog Submitter Pro 7.0 through an emailed affiliate recommendation. The site headline reads:

“New Blog Submission Software Takes TOTAL DOMINATION To A Whole New Level, And Allows Complete Control Over Any Market and Any Product You Sell. — Renders All Other Marketing Methods Totally Useless by Comparison”

Quite a claim, eh? Totally ridiculous hype of course. But that seems to be the norm these days. My issue is with the software itself.

I might wear a grey hat sometimes, and Google may think I’m a bit thin in places, but even to me it’s clear that this new, “killer marketing app” crosses the line.

The goal is innocuous enough: make comments on blog posts related to the topic (or in this case, simply keywords) that your site covers. In doing so increase the value of your site in the eyes of Google (and other search engines).

The method of attaining it is the problem.

Let me ask you a question. What is the Comments function on a blog for?

For commenting on the post, right? To build on it. Add opinions. Ask questions. Perhaps create discussion.