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As I write this I’m split testing 4 different pages on the The Amazing Formula website.

Split testing means that an equal number of visitors will see each of the pages. We are tracking the orders from each, so we will know which page converts best.

Today, I want to talk about WHAT I’m testing, how and why. This is what I want you to do:

1. Visit The Amazing Formula site

2. Notice the BLUE IE BAR at the top that has a number, right next to the blue Internet Explorer icon.

3. Refresh the page in your browser and watch as that number changes. You will see that the ENTIRE page changes.

If you’re having difficulty getting the page to refresh properly, hold down your shift key while you click on refresh.

4. Keep refreshing and you’ll see a total of FOUR different page designs that I’m split testing.

COMMENTS ON THE PAGES

1. You might not see the opt-in “fly in.” We had a problem with the DHTML (dynamic html) code. Lisa’s going to fix that this weekend or on Monday.

As I mentioned at the end of my previous post, [Google & Sun Microsystems Cross-Promotional Partnership->], there are now several web-based competitors to Microsoft Office applications.

One I’ve been hearing quite lot about recently is ThinkFree Online.

ThinkFree Office is a platform independent suite of Microsoft Office compatible-applications in Java, similar to Sun’s OpenOffice.

The software is designed to look, feel and behave like Microsoft Office, but unlike OpenOffice, it’s not free. It’s much cheaper than Microsoft Office though, and can be hosted on intranets, where the software is launched from the server to the user’s desktop via a web browser.

With ThinkFree Online, ThinkFree have taken this idea a step further and now offer a free web-based version of ThinkFree Office.

According to the site, users are able to access:

  • Write, ThinkFree’s word processing application, which uses Microsoft Word’s .doc file format. Write has most of Word’s features, and even retains the user interface that Word users are comfortable with.
  • Show, a powerful application for creating presentations that is highly compatible with Microsoft Powerpoint. Powerpoint users will feel right at home with Show’s robust feature set, which includes graphical tools, dozens of animations and transitions, and of course use of the .ppt file format.