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Keyword research is the first, and most important step in search marketing.

You can probably see why keyword selection would logically be the first task. But why most important?

Because if you choose the wrong keywords, everything else you do to improve your search engine rankings is wasted effort.

Or to be blunt: If you target the wrong keywords, you will not make money.

When you create a new website or web page, you want to focus the content on popular keyword phrases relevant to your subject matter. These are the keywords that people in your target market regularly type into search engines to locate information on the products or services you provide.

But it’s often the case that many of your first choice keyword searches will be very competitive, making it difficult — if not impossible — for you to get your pages to rank highly for them unless you employ an SEO expert.

What you need to do is find other, less popular keywords that are also quite heavily searched, yet are easier to rank well for because there are fewer competing pages in the search results (this also applies to Adsense keywords and other PPC’s, but in terms of paying less for your clicks because there are less competing ads).

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Recently, I finally got around to looking at the scripts available for the Firefox plugin, Greasemonkey. I was not expecting what I found.

From the main site:

Greasemonkey is a Firefox extension which lets you to add bits of DHTML (”user scripts”) to any web page to change its behavior. In much the same way that user CSS lets you take control of a web page’s style, user scripts let you easily control any aspect of a web page’s design or interaction.

For example, you could:

Make sure that all URLs displayed in the browser are clickable links

Improve the usability of a site you frequent

Route around common and annoying website bugs

Use the Coral content network selectively.