Web Marketing Strategy Update

If you want to improve your website sales conversions — and I’m sure you do — have a read of MarketingSherpa’s new Ecommerce Benchmark Guide 2007.

This is not the latest, greatest marketing twaddle of some Internet marketer who’s been online all of 5 minutes, but no-nonsense, “just the facts please” information from people in the trenches that will help you:

• Raise shopper-to-buyer conversions and increase buyer lifetime
• Improve search engine marketing ROI, despite rising costs per click
• Reduce shopping cart abandon rates
• Increase email open rates, number of clicks received and conversion rates
• Compare your own marketing stats to those of your peers
• Ensure your marketing tests and site revamp ideas are approved by management

The completely new guide contains a whopping 223 charts & tables, with data from 1,913 ecommerce marketers’, and results from surveys of 2,449 online shoppers. There’s also “best-of” data from 30 independent research organizations, plus 6 brand new eyetracking heatmaps for sites like Best Buy, Circuit City, Wal-Mart and others.

I seldom republish articles these days (although considering how short on time I’ve been recently it might be a good idea to re-think that!), but thanks to her making the effort to drop me a message via the NowSell.com contact form, I found this good piece by Kim Roach that shares some fresher, rarer tips on article marketing:

Confessions of an Article Marketer

I have a slight confession to make…

I am highly addicted to article marketing. You can try and entice me with a number of other internet marketing strategies, but article marketing will always be my favorite.

You probably know about the many benefits of article marketing. Syndicating your articles will increase your targeted traffic, turn you into an expert in the field of your choice, brand your name, and help build your opt-in list. However, article marketing boasts a number of other benefits left mostly undiscovered and I want to share them with you.

Get Your Article and Your Photo Into Google News

Want to get your article and even your picture into Google News? Well, your entrance stands only a few clicks away. The key is getting published on a website that is syndicated on Google News. American Chronicle is one of those web sites.