Web Marketing Strategy Update

I seldom republish articles these days (although considering how short on time I’ve been recently it might be a good idea to re-think that!), but thanks to her making the effort to drop me a message via the NowSell.com contact form, I found this good piece by Kim Roach that shares some fresher, rarer tips on article marketing:

Confessions of an Article Marketer

I have a slight confession to make…

I am highly addicted to article marketing. You can try and entice me with a number of other internet marketing strategies, but article marketing will always be my favorite.

You probably know about the many benefits of article marketing. Syndicating your articles will increase your targeted traffic, turn you into an expert in the field of your choice, brand your name, and help build your opt-in list. However, article marketing boasts a number of other benefits left mostly undiscovered and I want to share them with you.

Get Your Article and Your Photo Into Google News

Want to get your article and even your picture into Google News? Well, your entrance stands only a few clicks away. The key is getting published on a website that is syndicated on Google News. American Chronicle is one of those web sites.

1. Publish A Free Ezine For Selling Products

You could publish a free ezine or newsletter to promote your own or affiliate products, MLMs, etc. This is the most common format, and to work well requires quality — preferably original — content related to your business and products so that it stands out from the crowd.

2. Publish Free Ezine For Selling Advertising Space

You could publish a free ezine or newsletter to sell advertising spots and exclusive mailings to other businesses. Similar in format to the previous example, except that instead of using the ezine as a vehicle for promoting your own products, you use it to generate ad revenue. This approach is often favored by those new online and / or without their own product, using mainly contributed articles for content and combining the promotion of affiliate programs with ad sales.

3. Publish A Paid Subscription Ezine

You could charge a monthly or yearly subscription to your ezine or newsletter. Unless your annual subscription is fee is relatively little, you will probably make more money with a low monthly fee automatically charged to the subscriber’s credit card. Note that you need quality, highly targeted original to be successful selling ezine subscriptions like this.