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If you want to improve your website sales conversions — and I’m sure you do — have a read of MarketingSherpa’s new Ecommerce Benchmark Guide 2007.

This is not the latest, greatest marketing twaddle of some Internet marketer who’s been online all of 5 minutes, but no-nonsense, “just the facts please” information from people in the trenches that will help you:

Raise shopper-to-buyer conversions and increase buyer lifetime
Improve search engine marketing ROI, despite rising costs per click
Reduce shopping cart abandon rates
Increase email open rates, number of clicks received and conversion rates
Compare your own marketing stats to those of your peers
Ensure your marketing tests and site revamp ideas are approved by management

The completely new guide contains a whopping 223 charts & tables, with data from 1,913 ecommerce marketers, and results from surveys of 2,449 online shoppers. There’s also best-of data from 30 independent research organizations, plus 6 brand new eyetracking heatmaps for sites like Best Buy, Circuit City, Wal-Mart and others.

Technorati Tags: abandon shopping cart, benchmark guide, conversion rates, ecommerce, marketing roi, marketing stats, MarketingSherpa, search engine marketing, sem

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If you’re interested in writing ebooks and the like to sell online, here’s a good and fairly comprehensive article on the subject posted by Aaron a few weeks back.

He gives a ton of advice together with his personal experience from his SEOBook that will be of value to almost anyone considering marketing ebooks, etc.

He talks about: